Zukowski: Major mattress makers prioritize product durability over sleep quality
Bob Zukowski · Advice Line with Anthony Casalena of Squarespace · Nov 20, 2025 · at 9:57
Bob Zukowski, founder and CEO of Custom Sleep Technology, explains on How I Built This why he founded his custom mattress startup after working in the latex manufacturing industry.
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“I used to work for the company that manufactures the latex, and my job was to work with the major mattress brands to incorporate Talalay into their products, and I came to believe that their number one priority was not how their customers slept, but that their mattress wouldn't fail in the field.”
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