Canva co-founder and CEO Melanie Perkins explains how initial seed funding press and investor attention drove pre-launch traction.
0:00 / 0:16exact quote · 16.5s
720p mp4 · rendered on demand · StarZero watermark
“Well, we're fortunate that because we had some high-profile investors in that first round when we landed that first round of investment, we made, we announced it we got some TechCrunch coverage, and we were pretty stoked about that, and we ended up with a waiting list of 50,000 people before we launched.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Melanie Perkins
Insight
Founders should answer their hardest investor objections immediately in the pitch deck
“Every time we got a really hard question, that would go right to the front of the pitch deck. So the hardest questions were answered right at the front.”
Melanie Perkins: No publishing market leader has ever survived an era transition
“And what you'll see, dear investor, is that no industry player has actually ever been able to go from one industry to the next and actually still maintain being the market leader. And so every single time there was a new era, a new market leader emerged.”
Perkins predicted publishing and design tools would converge into one online platform
“One of them was that over time, industries would converge. So rather than having the print industry being over here, having to use different software to create a website, and different software to create a presentation, and different software to create marketi…”
Perkins: Early-stage VCs will not commit until they see others commit first
“Further talking more about this and waiting to see who else is going to invest before we invest is, was the general feeling. So you had to get enough people who are interested to invest before anyone would invest.”
Perkins placed answers to the hardest investor objections at the deck's front
“Every time we got a really hard question, that would go right to the front of the pitch deck. So the hardest questions were answered right at the front.”
This entire site, over 800 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.
