Maldonado: Chomps' core consumer base is over 70% female
Pete Maldonado · Chomps: Pete Maldonado and Rashid Ali · Jan 30, 2023 · at 1:14:36
Pete Maldonado, co-founder of Chomps, explains how their customer base contrasts sharply with traditional male-dominated jerky demographics.
0:00 / 0:02exact quote · 2.8s
720p mp4 · rendered on demand · StarZero watermark
“Our core consumer is over 70% female.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Pete Maldonado
Maldonado: Most retailers make more from slotting fees than product sales
“And these, you know, retailers, most of them, they make more, more money from slotting fees than they do from actually selling products.”
Maldonado: Door-to-door selling is the best route for early food startups
“Knocking on doors is going to be your best bet. Like hands down. I mean, if I could scale that with what I do, I would do that all day long. Cause I'm going to get the sale, man, every time.”
Maldonado: Shift toward higher protein intake is permanent, not a fad
“People are changing the way they're dieting and eating, and they're educating themselves, and that's not going away, right?”
Maldonado: Co-founder Rashid Ali stayed part-time until Chomps hit $20M revenue
“I went full-time first. I think we were doing in like the four or 500,000 range, and then Rasheed didn't come on until we were doing like twenty million. So it was a big, like, big gap.”
Maldonado: Getting onto retail shelves is easy compared to post-launch execution
“You selling to the retailer and getting out on the shelf is the easy part. That's when the work starts.”
Maldonado: Single-unit owner-operator franchises have a higher chance of success
“If you're going to franchise, it should be that person's day job. I think that's probably critical to the success of any franchise. If you look at like the Chick-fil-A model where they allow, allow them to Own one unit. I think that's a really, that's a good, …”