James Dyson reflects on losing majority control of his first venture after assigning patents to the business and diluting his equity stake.
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“Sometimes one needs to go through these rites of passage. To understand the importance of ownership of intellectual property, the importance of owning, having a majority share in your own company, or even all the shares in your own company, and not charging enough for the product, running a business that doesn't make money. All these lessons are very important lessons to learn and feel viscerally.”
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Dyson: Vacuum makers rejected bagless cyclone to protect paper bag profits
“And one or two of them said they actually rather like selling paper bags. It's like, you know, Gillette selling a razor blade. They can make a lot of money out of bags. So, essentially, they were curious, but didn't want to license it.”
Dyson: Incumbents Hoover and Electrolux did not innovate because bags were profitable
“These big companies like Hoover and Electrolux weren't bothering to improve the technology. Yeah. They were quite happy selling bags. And no one was taking them on because they're so big. So I thought, well, therein lies the opportunity.”
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