Feb 18, 2021 · 27m · how-i-built-this

How I Built Resilience: Beverly Leon of Local Civics

Beverly Leon · 17m spoken Guy Raz · 7m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this Resilience Edition of How I Built This, host Guy Raz interviews Beverly Leon, a former professional soccer player and founder of Local Civics, about her educational technology platform that equips middle and high school students with the critical thinking, civic habits, and leadership skills necessary to participate meaningfully in local democracy.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Guy holds 30.4% of the talking time here. How this is scored →

Guy as informed peer 2.2 Guest teaching 3.0 Guest disagreement 0.7 Guy pushing back 0.3
05100:0010:0020:000:00–6:47 · Guy as informed peer 2/10 Virtual Event Announcement with Jay Shetty Guy Raz introduces the show and asks straightforward foundational questions to understand the concept of Local Civics. Beverly Leon explains the platform clearly using the analogy of an Eventbrite or fitness tracker for civic engagement.6:48–9:57 · Guy as informed peer 1/10 Beverly Leon's Journey from Soccer to Entrepreneurship Raz prompts Leon to share her personal backstory transitioning from professional soccer player to founder. Leon shares an uncontested, narrative journey across multiple countries and youth coaching experiences.9:58–13:53 · Guy as informed peer 3/10 Tackling America's Civics Crisis and Youth Disempowerment Raz sets the premise around the contemporary American civics crisis and constitutional misconceptions. Leon educates the audience with stark statistics regarding youth voter turnout and basic adult civic knowledge gaps.13:54–19:03 · Guy as informed peer 2/10 Mid-Roll Break and Book Announcement After the mid-roll break, Raz presses Leon on how a for-profit edtech company can build a viable, scalable business model. Leon breaks down their enterprise SaaS structure, professional development revenue, and corporate sponsorship channels.19:04–22:09 · Guy as informed peer 3/10 Ballot Complexity and Fostering Critical Thinking Raz offers a personal take that America has too many elections and overly complex ballots. Leon politely pushes back on the fatigue framing, arguing the real issue is providing citizens with critical thinking skills to evaluate policy choices.22:10–26:12 · Guy as informed peer 2/10 Reimagining Democratic Inclusivity and Civic Opportunity Raz asks whether the American democratic model is broken or just poorly understood. Leon reframes the premise, stating democracy is not broken but historically exclusive, emphasizing the need to invite youth into civic spaces before age 18.0:00–6:47 · Guest teaching 2/10 Virtual Event Announcement with Jay Shetty Guy Raz introduces the show and asks straightforward foundational questions to understand the concept of Local Civics. Beverly Leon explains the platform clearly using the analogy of an Eventbrite or fitness tracker for civic engagement.6:48–9:57 · Guest teaching 1/10 Beverly Leon's Journey from Soccer to Entrepreneurship Raz prompts Leon to share her personal backstory transitioning from professional soccer player to founder. Leon shares an uncontested, narrative journey across multiple countries and youth coaching experiences.9:58–13:53 · Guest teaching 4/10 Tackling America's Civics Crisis and Youth Disempowerment Raz sets the premise around the contemporary American civics crisis and constitutional misconceptions. Leon educates the audience with stark statistics regarding youth voter turnout and basic adult civic knowledge gaps.13:54–19:03 · Guest teaching 3/10 Mid-Roll Break and Book Announcement After the mid-roll break, Raz presses Leon on how a for-profit edtech company can build a viable, scalable business model. Leon breaks down their enterprise SaaS structure, professional development revenue, and corporate sponsorship channels.19:04–22:09 · Guest teaching 4/10 Ballot Complexity and Fostering Critical Thinking Raz offers a personal take that America has too many elections and overly complex ballots. Leon politely pushes back on the fatigue framing, arguing the real issue is providing citizens with critical thinking skills to evaluate policy choices.22:10–26:12 · Guest teaching 4/10 Reimagining Democratic Inclusivity and Civic Opportunity Raz asks whether the American democratic model is broken or just poorly understood. Leon reframes the premise, stating democracy is not broken but historically exclusive, emphasizing the need to invite youth into civic spaces before age 18.0:00–6:47 · Guest disagreement 0/10 Virtual Event Announcement with Jay Shetty Guy Raz introduces the show and asks straightforward foundational questions to understand the concept of Local Civics. Beverly Leon explains the platform clearly using the analogy of an Eventbrite or fitness tracker for civic engagement.6:48–9:57 · Guest disagreement 0/10 Beverly Leon's Journey from Soccer to Entrepreneurship Raz prompts Leon to share her personal backstory transitioning from professional soccer player to founder. Leon shares an uncontested, narrative journey across multiple countries and youth coaching experiences.9:58–13:53 · Guest disagreement 0/10 Tackling America's Civics Crisis and Youth Disempowerment Raz sets the premise around the contemporary American civics crisis and constitutional misconceptions. Leon educates the audience with stark statistics regarding youth voter turnout and basic adult civic knowledge gaps.13:54–19:03 · Guest disagreement 0/10 Mid-Roll Break and Book Announcement After the mid-roll break, Raz presses Leon on how a for-profit edtech company can build a viable, scalable business model. Leon breaks down their enterprise SaaS structure, professional development revenue, and corporate sponsorship channels.19:04–22:09 · Guest disagreement 2/10 Ballot Complexity and Fostering Critical Thinking Raz offers a personal take that America has too many elections and overly complex ballots. Leon politely pushes back on the fatigue framing, arguing the real issue is providing citizens with critical thinking skills to evaluate policy choices.22:10–26:12 · Guest disagreement 2/10 Reimagining Democratic Inclusivity and Civic Opportunity Raz asks whether the American democratic model is broken or just poorly understood. Leon reframes the premise, stating democracy is not broken but historically exclusive, emphasizing the need to invite youth into civic spaces before age 18.0:00–6:47 · Guy pushing back 0/10 Virtual Event Announcement with Jay Shetty Guy Raz introduces the show and asks straightforward foundational questions to understand the concept of Local Civics. Beverly Leon explains the platform clearly using the analogy of an Eventbrite or fitness tracker for civic engagement.6:48–9:57 · Guy pushing back 0/10 Beverly Leon's Journey from Soccer to Entrepreneurship Raz prompts Leon to share her personal backstory transitioning from professional soccer player to founder. Leon shares an uncontested, narrative journey across multiple countries and youth coaching experiences.9:58–13:53 · Guy pushing back 0/10 Tackling America's Civics Crisis and Youth Disempowerment Raz sets the premise around the contemporary American civics crisis and constitutional misconceptions. Leon educates the audience with stark statistics regarding youth voter turnout and basic adult civic knowledge gaps.13:54–19:03 · Guy pushing back 1/10 Mid-Roll Break and Book Announcement After the mid-roll break, Raz presses Leon on how a for-profit edtech company can build a viable, scalable business model. Leon breaks down their enterprise SaaS structure, professional development revenue, and corporate sponsorship channels.19:04–22:09 · Guy pushing back 1/10 Ballot Complexity and Fostering Critical Thinking Raz offers a personal take that America has too many elections and overly complex ballots. Leon politely pushes back on the fatigue framing, arguing the real issue is providing citizens with critical thinking skills to evaluate policy choices.22:10–26:12 · Guy pushing back 0/10 Reimagining Democratic Inclusivity and Civic Opportunity Raz asks whether the American democratic model is broken or just poorly understood. Leon reframes the premise, stating democracy is not broken but historically exclusive, emphasizing the need to invite youth into civic spaces before age 18.

speaking balance: gold is Guy, purple is the guest (3 minute bins)

0:00 · Guy 72.7% · guest 27.3%0:00 · Guy 72.7% · guest 27.3%3:00 · Guy 10.4% · guest 89.6%3:00 · Guy 10.4% · guest 89.6%6:00 · Guy 14.7% · guest 85.3%6:00 · Guy 14.7% · guest 85.3%9:00 · Guy 26.1% · guest 73.9%9:00 · Guy 26.1% · guest 73.9%12:00 · Guy 36.7% · guest 63.3%12:00 · Guy 36.7% · guest 63.3%15:00 · Guy 21.1% · guest 78.9%15:00 · Guy 21.1% · guest 78.9%18:00 · Guy 40.4% · guest 59.6%18:00 · Guy 40.4% · guest 59.6%21:00 · Guy 19.7% · guest 80.3%21:00 · Guy 19.7% · guest 80.3%24:00 · Guy 27.5% · guest 72.5%24:00 · Guy 27.5% · guest 72.5%27:00 · Guy 100% · guest 0%27:00 · Guy 100% · guest 0%
Sharpest disagreement ▶ 22:46 Reframing the 'broken democracy' premise

Leon directly counters Raz's binary question about whether democracy is broken, arguing instead that it was designed to be exclusive and needs structural inclusivity.

Hardest push from Guy ▶ 19:35 Raz on ballot exhaustion and election overload

Raz presents a provocative and self-admittedly controversial viewpoint that the US holds too many elections with overly complex ballots that overwhelm citizens.

Biggest teaching moment ▶ 11:30 Leon detailing nationwide civic literacy gaps

Leon provides concrete data showing that only one in four adults can name the three branches of government and young voter participation remains critically low.

Guy holds their own ▶ 9:58 Raz framing the post-2020 civics crisis

Raz demonstrates domain awareness by detailing the constitutional limitations of the Vice Presidency during election certification to highlight widespread civic misunderstanding.

the scores for every segment, with the reasoning behind each
ChapterTopicGuy as informed peerGuest teachingGuest disagreementGuy pushing backWhy
Virtual Event Announcement with Jay Shetty 2200 Guy Raz introduces the show and asks straightforward foundational questions to understand the concept of Local Civics. Beverly Leon explains the platform clearly using the analogy of an Eventbrite or fitness tracker for civic engagement.
Beverly Leon's Journey from Soccer to Entrepreneurship 1100 Raz prompts Leon to share her personal backstory transitioning from professional soccer player to founder. Leon shares an uncontested, narrative journey across multiple countries and youth coaching experiences.
Tackling America's Civics Crisis and Youth Disempowerment 3400 Raz sets the premise around the contemporary American civics crisis and constitutional misconceptions. Leon educates the audience with stark statistics regarding youth voter turnout and basic adult civic knowledge gaps.
Mid-Roll Break and Book Announcement 2301 After the mid-roll break, Raz presses Leon on how a for-profit edtech company can build a viable, scalable business model. Leon breaks down their enterprise SaaS structure, professional development revenue, and corporate sponsorship channels.
Ballot Complexity and Fostering Critical Thinking 3421 Raz offers a personal take that America has too many elections and overly complex ballots. Leon politely pushes back on the fatigue framing, arguing the real issue is providing citizens with critical thinking skills to evaluate policy choices.
Reimagining Democratic Inclusivity and Civic Opportunity 2420 Raz asks whether the American democratic model is broken or just poorly understood. Leon reframes the premise, stating democracy is not broken but historically exclusive, emphasizing the need to invite youth into civic spaces before age 18.

Statements from this episode (8)

Assertion Supported
Leon: Only about 43% of 18-29 year olds voted in 2016
“So, 2016, you know, in particular for young people, only about 43% of my age cohort voted in the presidential election. So that's 18 to 29 year olds. 43% showed up for one of our largest, our presidential election.”
Beverly Leon Feb 18, 2021 ▶ 11:19
Assertion Supported
Leon: Only about one in four US adults can name all three government branches
“Civic knowledge is at an all time low. It's around one in four adults can name all three branches of the federal government.”
Beverly Leon Feb 18, 2021 ▶ 12:14
Insight
Leon: Civic engagement does not spontaneously develop in adulthood without school foundations
“If you haven't been invited into spaces of power and community, You're not gonna wake up at 18 and suddenly start exploring those places of power, and one of those rights we get granted at 18 is the right to vote. If you can think back to when you were that ol…”
Beverly Leon Feb 18, 2021 ▶ 12:35
Disclosure
Leon: Local Civics operates on a per-student enterprise SaaS model
“We sell our technology on a per student basis. So it's really an enterprise SaaS model, but we've done the deep work to say, are we adding value to schools and the person that's paying us?”
Beverly Leon Feb 18, 2021 ▶ 18:04
Assertion Not checkable as stated
Leon: Local Civics bootstrapped to six-figure revenue without outside capital
“And, you know, in, in the past year, you know, we, we've been able to bootstrap our company through just a couple grants from Columbia, from different social venture funds to actually grow our revenues, you know, into the six figures. And that's something that…”
Beverly Leon Feb 18, 2021 ▶ 18:24
Opinion
Guy Raz: The United States has too many elections and unwieldy ballots
“I think some people might totally disagree with me and want to, you know, bring up their pitchforks, but I think we have too many elections. I mean, I live in California And if you look at the ballot in California, it's really, really unwieldy. I mean, there a…”
Guy Raz Feb 18, 2021 ▶ 19:48
Opinion
Leon: Far too many voters lack skills to critically assess legislation
“For far too many people, that answer is no. They don't have the ability to actually Think critically about the impact of some of the, this legislation and policy, and that's a problem.”
Beverly Leon Feb 18, 2021 ▶ 21:50
Opinion
Leon: American democracy is not broken, but historically exclusive
“I do not think American democracy is broken. What I think has happened in American democracy, and if we take a look to our founding, It's been extremely exclusive. It has not been an inclusive democracy.”
Beverly Leon Feb 18, 2021 ▶ 22:49
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