Mar 2, 2023 · 36m · how-i-built-this
HIBT Lab! The Confess Project: Lorenzo Lewis
gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions
In this episode of How I Built This Lab, host Guy Raz interviews Lorenzo Lewis, founder of The Confess Project, about his journey from childhood trauma and juvenile detention to pioneering an innovative national movement that trains barbers as frontline mental health advocates. Lewis details how culturally rooted peer-support models and healthcare integrations are breaking down systemic barriers and destigmatizing emotional wellness across communities.
How this conversation actually went
Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Guy holds 33.7% of the talking time here. How this is scored →
speaking balance: gold is Guy, purple is the guest (3 minute bins)
When Raz suggests clients might resist personal questions, Lewis gently pushes back against the premise, explaining that barbers already routinely discuss personal life events with their patrons.
Hardest push from Guy ▶ 24:19 Raz presses on potential client boundary issuesRaz questions how barbers handle client irritation when asked personal questions, challenging whether customers might view mental health inquiries as intrusive.
Biggest teaching moment ▶ 27:49 Lewis explains historical role of barbershopsLewis educates Raz on the centuries-long lineage of the Black barbershop as an economic vehicle during slavery, a civil rights organizing hub, and a trusted public health venue.
Guy holds their own ▶ 23:16 Raz synthesizes the model into a CPR analogyRaz articulates an insightful analogy comparing The Confess Project's frontline barbers to community CPR responders preserving lives until professional medical specialists step in.
the scores for every segment, with the reasoning behind each
| Chapter | Topic | Guy as informed peer | Guest teaching | Guest disagreement | Guy pushing back | Why |
|---|---|---|---|---|---|---|
| Lorenzo Lewis on Childhood Trauma and Identity Struggle | 3 | 1 | 0 | 0 | Guy Raz demonstrates thorough background research on Lewis's childhood, naming specific family members like Aunt Daisy and T-Roy. Lewis openly shares the emotional impact of growing up with incarcerated parents in a deeply collaborative atmosphere. | |
| Juvenile Incarceration and the Decision to Change Paths | 3 | 1 | 0 | 0 | Raz recounts specific biographical facts about Lewis's high school run-in with the law and juvenile detention. Lewis explains how avoiding a felony conviction served as a pivotal turning point to pursue higher education. | |
| Recognizing Mental Health Gaps in Arkansas Youth Services | 3 | 3 | 0 | 1 | Raz explores the challenges of addressing trauma among troubled youth and the limitations of traditional therapy. Lewis educates the host on the severe lack of African American psychiatric providers and how relatable lived experience is vital. | |
| Exploring Grassroots Mental Health and Social Enterprise Models | 2 | 2 | 0 | 0 | Lewis describes transitioning from corporate employment to grassroots organizing in Little Rock, starting with an under-attended library meeting before pivoting to barbershops. Raz relates via his own personal experience with therapy waiting room stigma. | |
| The Confess Project Training Model and Crisis Intervention | 3 | 3 | 0 | 1 | Lewis details The Confess Project's four-pillar curriculum and shares real-world crisis intervention examples. Raz validates the concept by introducing an apt CPR-advocacy analogy that Lewis affirms enthusiastically. | |
| Engaging Clients in Natural Everyday Mental Health Conversations | 2 | 2 | 1 | 2 | Raz asks whether clients push back against personal inquiries from barbers. Lewis clarifies that barbers already have organic personal relationships with their clients, so the curriculum simply structures conversations already taking place. | |
| Historical Legacy and Intimacy of the Black Barbershop | 2 | 4 | 0 | 0 | Raz asks what makes the barber chair uniquely intimate. Lewis provides a rich historical overview spanning from slavery and Civil Rights era organizing to modern public health campaigns like COVID-19 vaccinations in shops. | |
| Expanding Nationwide and Developing a Sustainable Healthcare Model | 2 | 3 | 0 | 0 | Raz pivots to the business sustainability of the social enterprise. Lewis explains their expanding joint venture model that integrates with healthcare reimbursement, Medicare/Medicaid billing, and academic research partnerships. | |
| Long-Term Vision for an Inclusive Community Health Ecosystem | 1 | 1 | 0 | 0 | Raz asks for Lewis's long-term 10-to-20-year vision. Lewis articulates a comprehensive health and community support ecosystem serving broader diverse populations while staying grounded in authentic representation. |