Apple, every mention
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Verbatim, from the transcripts: the passages where Apple comes up
Steve Jobs (Make Something Wonderful)
- ▶ 1:37:51 David Senra This is 2003, uh, in Apple, and this is very important, uh, something he says, uh, I'm, at the same time I was reading this book, I was rereading James Lyson's autobiography, which is going to be the next episode, and him and Steve and… 8 times in the scene
- ▶ 1:38:28 David Senra This is the Apple stores. 2 times in the scene
- ▶ 1:46:30 David Senra Let me read the highlight first and then my note, because that's the order that, that, that this happened for me, and so he's talking about starting Apple, and he says, when my partner Steve Wozniak and I started Apple, most of our friends… 2 times in the scene
- ▶ 1:54:44 David Senra I'm convinced that the only thing that kept me going after he got fired from Apple and struggled for, you know, 1213 years was that I loved what I did.
- ▶ 1:55:44 David Senra Uh, he gave a speech to Apple employees the day before the iPhone is released in 2007. 2 times in the scene
- ▶ 1:58:57 David Senra And then the book ends with Steve's resignation letter from Apple a few weeks before he died. 7 times in the scene
Yvon Chouinard (Founder of Patagonia)
- ▶ 21:53 David Senra And it was right before he came back to Apple in the late 19 nineties.
- ▶ 25:33 David Senra And very much like Steve Jobs uses his own personal taste to decide what products Apple should manufacture.
- ▶ 45:09 David Senra When Steve jobs came back to Apple, uh, in the late 19 nineties, he says, uh, by carrying a little bit of this and a little bit of that, these stores, meaning his competitors have evolved into non specialty stores. 2 times in the scene
I had dinner with Charlie Munger
- ▶ 56:16 David Senra And there's a story in that book when Steve comes back to Apple, where he's getting a lot of pushback by some of the people over there. 2 times in the scene
David Packard (Founder of HP)
- ▶ 4:54 David Senra Jobs said that the past 12 years of his life, since his return to Apple, had been the most productive in terms of creating new products. 2 times in the scene
- ▶ 36:33 David Senra If you haven't listened to episode one 78, Johnny Ive, the genius behind Apple's greatest products. 3 times in the scene
The Biography of Bill Gates
- ▶ 41:24 David Senra And it's the fact that Apple is just Steve jobs with 10,000 lives.
The Biography of Brunello Cucinelli
- ▶ 30:20 David Senra Would, uh, rest upon kind of like the Apple II computer at the very beginning of the days of Apple.
- ▶ 30:20 David Senra Would, uh, rest upon kind of like the Apple II computer at the very beginning of the days of Apple.
The Biography of Ralph Lauren
- ▶ 26:45 David Senra People like Jeff Bezos and Steve Jobs have talked openly about take, about learning from ideas and using ideas that Akio used to build Sony and to build Amazon and Apple.
The Biography of The Founder of Rolls-Royce
- ▶ 14:38 David Senra I've read, I don't know what, 10 books on Steve Jobs, and it says he made and remade Apple in his own image. 5 times in the scene
- ▶ 28:47 David Senra This kind of reminded me of if, about, like, when Steve Jobs came back to Apple, like his tight design, his tight relationship with Johnny Ive and the other designers, like they were secluded, it was very hard to even access the department…
Warren Buffett & Charlie Munger In Their Own Words
- ▶ 24:22 David Senra So it says quite often Henry simply talked about his philosophy of running a corporation and the various financial strategies that came, that he came up with as he sat in his office each day, often working in his Apple two computer.
Working With Steve Jobs
- ▶ 3:15 David Senra That is an excerpt from a book that I've read three or four times now, and the one I'm going to talk to you about today, which is Creative Selection Inside Apple's Design Process During the Golden Age of Steve Jobs, and it was written by… 4 times in the scene
- ▶ 6:53 David Senra He used these demo reviews as his chief means of deciding how Apple software should look and feel and function. 2 times in the scene
- ▶ 12:30 David Senra There he was, seriously considering my idea about the next big Apple product. 3 times in the scene
- ▶ 13:53 David Senra Apple must make great, this is a note of myself years ago. 4 times in the scene
- ▶ 18:01 David Senra One of the first things he worked on was creating the Safari browser at this time in Apple history. 4 times in the scene
- ▶ 21:47 David Senra At Apple, we built our work on this basic fact. 3 times in the scene
- ▶ 24:12 David Senra And I'll get to Steve's idea of the Apple experience, which you and I can use in our businesses. 7 times in the scene
- ▶ 26:08 David Senra So in a few minutes, we're going to get to the difference in design, uh, the way Steve wanted to design or Steve did design products in Apple, uh, compared with the, like the data driven approach that Google uses. 2 times in the scene
- ▶ 29:40 David Senra So it says, I'll soon share more ideas about what made our Apple approach special, but first I'll discuss a counter notion. 4 times in the scene
- ▶ 35:27 David Senra Steve Jobs famously disbanded such an organization at Apple, which was called the Advanced Technology Group, shortly after he reasserted control over the company in 1997. 2 times in the scene
- ▶ 36:24 David Senra And then this is Steve preaching an idea over and over again throughout the company, uh, known of myself many years ago, which I think still works, is the power of ideas. 7 times in the scene
- ▶ 37:27 David Senra There was even a formal Apple University course on the topic, a moderated half-day session to discuss melding technology and liberal arts, the reason, the reasons it might be difficult to work at this intersection, and why it was essential…
- ▶ 39:52 David Senra About six weeks later, Steve resigned from his position as CEO of Apple.
The Biography of Jimi Hendrix
- ▶ 39:58 David Senra Starts off selling beats with a beeper, 30 years later sells beats to Apple for billions.
- ▶ 54:16 David Senra It's called Jimi Hendrix Voodoo Child, and that's available on Apple.
Peter Thiel's Ideas
- ▶ 0:00 David Senra Steve Jobs' return to Apple demonstrated the irreplaceable value of a company's founder. 6 times in the scene
- ▶ 25:08 David Senra Today's strongest tech brand is Apple. 2 times in the scene
- ▶ 32:15 David Senra Apple imagined and executed definitive multi-year plans to create new products and distribute them effectively. 3 times in the scene
- ▶ 53:28 David Senra There's this, this famous speech where, uh, Steve Jobs, it's on Steve Jobs' plan to return to Apple, or plan to turn around Apple. 3 times in the scene
Paul Graham's Essays Part III
- ▶ 25:29 David Senra The way I think about what Paul's about to get into right here is Apple buys next for what? 4 times in the scene
Paul Graham's Essays Part II
- ▶ 18:05 David Senra Dre to, uh, Apple for billions and billions of dollars.
Paul Graham's Essays
- ▶ 24:34 David Senra oh, you mean when Microsoft and Apple were founded? 2 times in the scene
- ▶ 55:19 David Senra Because he talked about he wants every single person in the world to have an Apple device, and to do that, Apple must not only make great products, but they must become a great marketing company, and they weren't at the time he was saying… 2 times in the scene
- ▶ 1:13:05 David Senra Tim Cook of Apple doesn't send you a handwritten note after you buy a laptop. 2 times in the scene
The Biography of Jim Clark (Founder of Silicon Graphics, Netscape)
- ▶ 26:56 David Senra And it's this quote that came that I read one time about Steve jobs and it says he remade or he made and remade Apple in his own image. 2 times in the scene
The Biography of Kobe Bryant
- ▶ 46:26 David Senra Like, the Steve Jobs at 25 or 29 could not be, lead the, the quality of an organization that Apple became when Apple, when Steve came back when, you know, he's in his late forties. 2 times in the scene
The Biography of Vannevar Bush (Engineer of the American Century)
- ▶ 17:26 David Senra And so the magazine reporter comes into a young Steve Jobs at the computer fair at the Apple computer booth, right? 3 times in the scene
The Autobiography of Vannevar Bush
- ▶ 31:33 David Senra This is very similar to how Steve Jobs organized Apple, and Bush says, rigid lines of authority do not produce the best innovations. 2 times in the scene
- ▶ 50:02 David Senra Steve is in his twenties, Edwin Land is in his seventies, saying, hey, this guy's my hero, takes a ton of ideas that Edwin Land used to build Polaroid, and then builds Apple, which is one of the most valuable companies that have ever been…
Henry Ford's Autobiography
- ▶ 25:43 David Senra Like think about Microsoft and Apple's like a kind of a good parallel to that.
- ▶ 1:09:11 David Senra By increasing speed, he actually creates money, and there's very similar where Apple, uh, that's one of the best things Tim Cook did at the very beginning when, um, when Steve Jobs came back to Apple, and Apple actually did this because… 4 times in the scene
The Biography of Steve Jobs (The Evolution of a Reckless Upstart into a Visionary Leader)
- ▶ 2:05 David Senra Since then, I've read over 10 books on Steve Jobs, many of them multiple times, and then I tracked down every single biography I could find about the people that he discussed, whether heroes or influences or people he studied when he was… 4 times in the scene
- ▶ 4:10 David Senra It covers his wilderness years, the years between when he left Apple and he returned. 3 times in the scene
- ▶ 7:39 David Senra And later in the book, and I'll talk to you about it later, there is a conversation that's happening between Steve Jobs and Johnny Ive, and they're having a discussion on how are we going to define success at Apple.
- ▶ 10:43 David Senra That business, that idea more eventually morphs into Apple. 4 times in the scene
- ▶ 13:08 David Senra They register Apple as a California business. 4 times in the scene
- ▶ 14:11 David Senra Uh, it says with the Apple one, all you had to do was set it up, connect it to a keyboard and a monitor, plug it in and turn it on.
- ▶ 15:54 David Senra So at the beginning of Apple, we have the first major conflict in Steve's life. 3 times in the scene
- ▶ 16:28 David Senra They're in, uh, they're about to build the Apple II, one of the most commercially successful Apple products of all time, but to do so, they need help.
- ▶ 19:20 David Senra The time in history where we are, in Apple's history, and in Steve's life history.
- ▶ 23:57 David Senra And he finds a young Steve Jobs manning the Apple computer booth. 4 times in the scene
- ▶ 26:22 David Senra Going so far as to call the Apple II domesticated, and yet he elevates, this is, this is his gift.
- ▶ 27:44 David Senra In the second return to Apple than he was in the first, and he made a mistake that you and I know not to make, because when we went over Estee Lauder's fantastic autobiography, uh, it's back on episode two 70, or excuse me, two 17, she… 6 times in the scene
- ▶ 28:43 David Senra The Apple II is already super successful. 2 times in the scene
- ▶ 33:57 David Senra IBM as a lumbering monstrosity and truly believe that no discerning buyer would ever perfect or would ever prefer a computer from IBM to one made by Apple. 2 times in the scene
- ▶ 34:43 David Senra Definitely not gonna rush through this book because there's just so, it covers just so much history of not only Steve's life, the technology industry, Apple in particular, but spread throughout the book, there's just these fantastic… 7 times in the scene
- ▶ 35:19 David Senra After the initial success with the Apple II, think about this, Steve, 2 times in the scene
- ▶ 35:29 David Senra The Apple three, the Lisa and the Macintosh.
- ▶ 35:29 David Senra The Apple three, the Lisa and the Macintosh.
- ▶ 44:19 David Senra When he goes back to Apple at Pixar, he would lay the foundation of two of his greatest strengths, his ability to fight back in times of distress and his ability to make the most of an innovation that put him ahead of anyone else in that… 2 times in the scene
- ▶ 48:47 David Senra Pixar is going to make him a billionaire a few years from now, next gets him back to apple. 2 times in the scene
- ▶ 53:57 David Senra So at this point in the story, Apple has already brought next.
- ▶ 56:13 David Senra Was he even convinced that Apple had the people and the resources to become competitive? 10 times in the scene
- ▶ 58:45 David Senra Steve is still trying to turn around Apple. 2 times in the scene
- ▶ 1:02:20 David Senra So he said he had made it, uh, clear that Mike, that is, he had made it clear he did not want an executive position at Apple. 5 times in the scene
- ▶ 1:08:26 David Senra It's like, we're selling all these freaking Apple computers. 6 times in the scene
- ▶ 1:11:14 David Senra So then I just stumbled across this fantastic paragraph which describes like the, it just cannot believe from the state of Apple was in 1997 when he comes back to now they've revamped the line, they've, they've increased profitability,… 6 times in the scene
- ▶ 1:18:00 David Senra Like, now you found Apple, you make it, you know, make the most successful consumer device of all time or product of all time before you die. 3 times in the scene
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