Apple, every mention
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Verbatim, from the transcripts: the passages where Apple comes up
The Life Story of Michael Dell
- ▶ 1:18:50 David Senra It's on like the first, the history of first, like six years of Apple. 3 times in the scene
- ▶ 1:19:03 David Senra He was going on and on about Lisa and when we would ship Lisa.
- ▶ 1:31:46 David Senra It's hard to imagine today, but back then, 10 years before the iPhone, Apple really was an underdog. 6 times in the scene
The Rise and Fall (and Rise) of the Most Powerful Man in Hollywood: Michael Ovitz
- ▶ 1:11:27 David Senra And I found him because both Steve Jobs and Jeff Bezos talked about patterning and learning ideas from, uh, from Akio that they used in Amazon and Apple.
Dinner With Michael Ovitz
- ▶ 21:13 David Senra Apple is the same way.
400 Pages of Warren Buffett and Charlie Munger In Their Own Words
- ▶ 28:24 David Senra And so that reminded me, Steve jobs, when he came back to Apple was going through some kind of lawsuit. 2 times in the scene
- ▶ 35:41 David Senra My, the greatest example of this is when Apple buys next, you can think of that as, Hey, they spent half a billion dollars to rehire Steve jobs and they got the deal of a century.
- ▶ 55:20 David Senra So even if famously, you know, Buffett and Munger are not great technology investors, I guess, you know, the Apple investment, not, not withstanding, you know, even if they, they didn't make a lot of money in all these internet stocks,…
The Wallenberg Family Dynasty
- ▶ 47:49 David Senra I had a weird thought that came to mind when I got to this section, because this is, this is reminding me about Steve jobs would insist on improving every single ad that apple did before it went out. 3 times in the scene
How Jensen Thinks
- ▶ 14:11 David Senra I think it occurred right before he went back to Apple.
- ▶ 32:11 David Senra And one of the 10 or 15 books I've read about Steve jobs and apple. 4 times in the scene
Rare Jeff Bezos Interview
- ▶ 4:35 David Senra That is what I want Apple to be. 2 times in the scene
Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
- ▶ 17:28 David Senra The example I give is that if you think about when Apple buys next, right, they paid essentially a half a billion dollars for next. 3 times in the scene
- ▶ 1:22:10 David Senra Um, I'm gonna read, Steve Jobs was asked one time, uh, what talent do you think you consistently brought to Apple? 5 times in the scene
Amancio Ortega: The Genius Behind The Inditex Group
- ▶ 4:17 David Senra Tech companies like Facebook, Google, Apple, Spotify, Amazon,
Mr Beast's Leaked Memo
- ▶ 39:10 David Senra Think about when Steve jobs was coming back to apple, apple bought next for almost half a billion dollars. 4 times in the scene
Nick Sleep's Letters: The Full Collection of the Nomad Investment Partnership Letters
- ▶ 29:52 David Senra About our holding in Northwest Airlines, rather than the sale of Apple earlier this year. 2 times in the scene
How The Sun Rose On Silicon Valley: Bob Noyce (Founder of Intel)
- ▶ 21:16 David Senra Arthur Rock would also be an early investor in Apple.
How To Sell Like Steve Jobs
- ▶ 0:58 David Senra In fact, in this book, he, he said that he considered his keynote presentations competitive weapon and he considered a competitive weapon for Apple.
- ▶ 4:31 David Senra That option is not available to me because all the other computers that are not Apple products, he just said they're crummy, they're ugly, they're complex.
- ▶ 13:03 David Senra Now listen to how much Steve Jobs and Apple repeats this over and over again. 2 times in the scene
- ▶ 21:10 David Senra So he would constantly in the early days of Apple, people constantly ask us like, you know, Apple has such a tiny, they were obsessed with market share. 3 times in the scene
- ▶ 30:16 David Senra Apple is going to be the most important computer company in the world. 3 times in the scene
How Steve Jobs Kept Things Simple
- ▶ 0:00 David Senra Okay, so the book I'm going to talk to you about today is Insanely Simple, The Obsession That Drives Apple's Success, and it was written by Ken Siegel. 4 times in the scene
- ▶ 7:28 David Senra He sold his company to Apple for two hundred and seventy five million dollars, and then he moved the entire company from Boston to Cupertino, and he worked with Steve Jobs, and he's describing this byproduct of the clear communication that… 10 times in the scene
- ▶ 17:00 David Senra I want every single person to have in the world to have an access to an Apple device, which is funny because the way they're priced. 3 times in the scene
- ▶ 23:42 David Senra And so this is another example where they're going over this idea for ads for a new Apple product. 4 times in the scene
- ▶ 25:49 David Senra I just saw that there's four different versions of the Apple pencil.
- ▶ 29:42 David Senra Apple is, I should be clear, more clear here. 5 times in the scene
- ▶ 34:01 David Senra This is the Apple way. 4 times in the scene
- ▶ 38:29 David Senra This is describing because remember, this is the focus on really the turnaround of Apple. 4 times in the scene
The Biography of Walt Disney
- ▶ 42:40 David Senra Steve Jobs did this in the early day of Apple.
The Biography of George Lucas
- ▶ 50:18 David Senra The time, the 13 years between he was kicked out of Apple and then he returns.
- ▶ 1:14:10 David Senra It's this programmer that worked at Apple under Steve Jobs named Ken Kosienda.
- ▶ 1:36:40 David Senra This is, you know, right, I think even before he came back to Apple, and they were talking about, well, yeah, we know it's important to hire, but in a typical startup, a manager or a founder may not always have time to spend 2 times in the scene
- ▶ 1:49:16 David Senra Apple is Steve Jobs. 2 times in the scene
The Autobiography of Quentin Tarantino
- ▶ 52:19 David Senra You know, 15 dollars a pop on, on Apple.
The Eternal Pursuit of Unhappiness by David Ogilvy
- ▶ 9:02 David Senra One of my favorite ways to express that idea or the intent behind that idea came from this random book, one of the, you know, 10 or 11 books or whatever it is that I've read on Steve Jobs, and it says Apple
The Robber Baron's Art Dealer: Joseph Duveen
- ▶ 46:30 David Senra And we, it's proven over and again, we will pay more for the brand.
Napoleon's Maxims and Strategy
- ▶ 19:02 David Senra It can't be like Apple, Microsoft, just like,
How To Make A Few Billion Dollars by Brad Jacobs
- ▶ 47:24 David Senra Um, I'm gonna read, Steve Jobs was asked one time, uh, what talent do you think you consistently brought to Apple? 5 times in the scene
Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz
- ▶ 4:41 David Senra Like the Apple founder, Mattaschitz pulls the strings behind a consumer cult, and cults rely on message control, and cults rely on message control.
The Autobiography of Christian Dior
- ▶ 6:08 David Senra When he went back to Apple in 97, I think he said they had around 3000 employees.
- ▶ 35:01 David Senra This is, you know, right, I think even before he came back to Apple, and they were talking about, well, yeah, we know it's important to hire, but in a typical startup, a manager or a founder may not always have time to spend
- ▶ 43:58 David Senra He's like, at the time Apple had 3000. 3 times in the scene
Les Schwab (Charlie Munger recommended this book)
- ▶ 1:11:34 David Senra This is, you know, right, I think even before he came back to Apple, and they were talking about, well, yeah, we know it's important to hire, but in a typical startup, a manager or a founder may not always have time to spend
- ▶ 1:20:31 David Senra He's like, at the time Apple had 3000. 3 times in the scene
Charlie Munger (the NEW Poor Charlie's Almanack)
- ▶ 1:30:28 David Senra This is, you know, right, I think even before he came back to Apple, and they were talking about, well, yeah, we know it's important to hire, but in a typical startup, a manager or a founder may not always have time to spend
- ▶ 1:39:25 David Senra He's like, at the time Apple had 3000.
- ▶ 1:43:04 David Senra Apple is Steve Jobs. 2 times in the scene
The Autobiography of Ted Turner
- ▶ 59:56 David Senra This is, you know, right, I think even before he came back to Apple, and they were talking about, well, yeah, we know it's important to hire, but in a typical startup, a manager or a founder may not always have time to spend
- ▶ 1:08:54 David Senra He's like, at the time Apple had 3000. 3 times in the scene
The Biography of Anna Wintour
- ▶ 35:06 David Senra It's called creative selection inside Apple's design process during the golden age of Steve jobs.
- ▶ 48:40 David Senra And so I mentioned earlier the fact that at Apple, Steve Jobs with the center of all circles, it's the same thing at Vogue to the point where it has its own acronym.
Working with Jeff Bezos
- ▶ 34:42 David Senra So it says, in 2003, uh, Jeff and a bunch of people from Amazon traveled to the Apple campus in Cupertino to meet Steve Jobs, who had invited us down for a visit. 7 times in the scene
- ▶ 40:43 David Senra Look how he takes what Apple did to the music industry, what they use for iPod and iTunes, and how it influenced the development of the Kindle. 3 times in the scene
The Making of Winston Churchill Part 2
- ▶ 5:21 David Senra The, the, the, the wilderness period, you know, when Steve was fired from Apple, and then when he comes back and, and goes on, it sets the greatest record, in my argument, uh, greatest record in entrepreneurship history, and Steve would…
- ▶ 22:27 David Senra I have a, I have a, an Apple note of Game of Thrones lines I want to remember, because I think they're like maxims and instructive for life.
- ▶ 31:40 David Senra And even though Steve was older than him, this is the guy that wound up selling his company to Steve and then going to work at Apple.
Ed Catmull (Founder of Pixar)
- ▶ 18:08 David Senra In fact, when I got to this section, I also thought about, uh, Don Valentine is the founder, was the founder of Sequoia Capital, and he also invested money into Apple in the early days, but he said something that was fascinating.
- ▶ 19:39 David Senra He was still, Steve was still, this is really important to note, Steve is still at Apple the first time. 3 times in the scene
- ▶ 39:50 David Senra Steve's application of this idea at Apple was the Apple experience. 4 times in the scene
- ▶ 43:18 David Senra At Apple, he had the reputation of being deeply involved in the most minute details of every product, but at Pixar, he didn't believe that his instincts were better than the people here, so he stayed out.
- ▶ 54:50 David Senra He was a billionaire off of Pixar stock, not Apple stock.
- ▶ 1:02:39 David Senra He used to say regularly that as brilliant as Apple products were, eventually they all ended up in landfills.
The Biography of Bugatti
- ▶ 45:11 David Senra It says, Steve made and remade Apple in his own image. 2 times in the scene
Paul Graham (How To Do Great Work)
- ▶ 32:35 David Senra They had spent so much time on this concept for the Apple stores. 2 times in the scene
- ▶ 33:35 David Senra They get to the prototype where all the rest of the people, uh, the other employees at Apple are waiting for them.
Mark Twain's Biography
- ▶ 6:27 David Senra Uh, later on in his career at Apple.
The Biography of The Founder of Glock
- ▶ 12:42 David Senra This was plastered all over, uh, Apple in the early days.
David Ogilvy (Confessions of an Advertising Man)
- ▶ 34:58 David Senra It says that, uh, Apple was just Steve Jobs with 10,000 lives. 2 times in the scene
Robert Caro on Power, Poverty, Ruthlessness, Obsession & Running.
- ▶ 8:19 David Senra Steve Jobs, 30 years old, he just got kicked out of Apple.
Sol Price: The Founder Who Taught Jim Sinegal, Sam Walton, Jeff Bezos, and Bernie Marcus
- ▶ 35:11 David Senra So it really clicked for me when I read this for the second time that there's a great line that talks about the importance of like essentially the culture of a company is the large part of the personality of the founder and that, uh, Apple…
Napoleon (The Mind of Napoleon)
- ▶ 27:08 David Senra The best example of this is when Steve Jobs came back to Apple every Wednesday, they'd have like a long three hour meeting and go over all the marketing. 3 times in the scene
The Biography of Tiger Woods
- ▶ 26:06 David Senra Uh, the amount of pressure that he's on, he's constantly, like, isolating himself, whether it's, uh, the night before a big tournament, muting the world, and really getting control of his mind, so people, the way that people describe…
James Dyson (Against the Odds)
- ▶ 34:33 David Senra Apple was Steve Jobs with 10,000 lives.
- ▶ 40:06 David Senra Who did the, uh, when Steve Jobs returned to Apple, who did the presentations for new products?
Steve Jobs (Make Something Wonderful)
- ▶ 4:23 David Senra And he, it was an interview given about a year before he came back to Apple.
- ▶ 7:33 David Senra Let me take that idea that Edwin Land used for Polaroid and I'm going to use it for Apple.
- ▶ 17:40 David Senra And then eventually they start what's going to wind up being the beginning of Apple.
- ▶ 17:47 David Senra 1985 is when he actually gets expelled from Apple the first time. 7 times in the scene
- ▶ 17:55 David Senra In 1976, when Steve and his friend Steve Wozniak began assembling what would become to be known as the Apple one in the family garage, the word computer conjured up images of hulking machines tended by professional programmers.
- ▶ 19:11 David Senra The company's breakthrough came with the introduction of the Apple II.
- ▶ 21:35 David Senra And he's recounting what the beginning of Apple was like. 6 times in the scene
- ▶ 21:39 David Senra After a few attempts, we managed to put together something that was the Apple one.
- ▶ 30:32 David Senra The book is going to end with this email that he sends himself a year or maybe a few months before he dies, and it's how he says, we at Apple feel that for some crazy reason we're in the right place at the right time to put something back,…
- ▶ 31:39 David Senra This is a year before he gets kicked out of Apple. 6 times in the scene
- ▶ 38:12 David Senra And so then there's this interview with Newsweek that happens right after Steve gets kicked out of Apple, and so we get an idea of what Steve thought about his life when he was 30 years old. 4 times in the scene
- ▶ 40:48 David Senra The years after Steve left Apple were among the toughest of his career and the most formative. 3 times in the scene
- ▶ 51:26 David Senra But next, so it's after he fixes a Pixar, but next is still struggling and hasn't been purchased by Apple yet. 7 times in the scene
- ▶ 55:59 David Senra And his point was that the contrast between, like, Apple and IBM, like, IBM's more hierarchical, and his whole thing is, like, great will come from everywhere. 3 times in the scene
- ▶ 1:05:02 David Senra So then right before he goes back to Apple, Steve gives an interview that's all about Pixar. 2 times in the scene
- ▶ 1:05:53 David Senra Meanwhile, you can hardly find an Apple II around too much anymore, and it's not clear whether you'll be able to boot up a Macintosh five years from now.
- ▶ 1:09:13 David Senra So then we get into part three, and this is about his return to Apple up until his, his death, unfortunately. 9 times in the scene
- ▶ 1:12:14 David Senra So he says, I was working at Next, working at Pixar, reading the rumors in the papers that Apple's going to buy a company, and then they'll buy this company for their operating system, and one of our guys said, we should sell Next to them. 11 times in the scene
- ▶ 1:16:23 David Senra And so then there's this speech to Apple employees and you can actually see this on YouTube too, but it's included, the part of the transcript is included in the book. 10 times in the scene
- ▶ 1:20:22 David Senra And so he cancels the Newton product line, and people rebel so much that they show at Apple that 3 times in the scene
- ▶ 1:21:12 David Senra And so in about a year, he raised Apple's market cap to four billion from 1.8 billion. 10 times in the scene
- ▶ 1:25:53 David Senra And so his, he sends an email to himself in the year 2000, like what is Apple's reason for being? 9 times in the scene
- ▶ 1:27:48 David Senra And if you take these two quotes and you think about them in context of Steve's own career, it's like he didn't do the Apple II. 2 times in the scene