Apple, every mention
43 scenes (2023), the whole family · ← back to Apple
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every year 2023 anyone David Senra 833
Verbatim, from the transcripts: the passages where Apple comes up
Peter Thiel's Ideas
- ▶ 0:00 David Senra Steve Jobs' return to Apple demonstrated the irreplaceable value of a company's founder. 6 times in the scene
- ▶ 25:08 David Senra Today's strongest tech brand is Apple. 2 times in the scene
- ▶ 32:15 David Senra Apple imagined and executed definitive multi-year plans to create new products and distribute them effectively. 3 times in the scene
- ▶ 53:28 David Senra There's this, this famous speech where, uh, Steve Jobs, it's on Steve Jobs' plan to return to Apple, or plan to turn around Apple. 3 times in the scene
Paul Graham's Essays Part III
- ▶ 25:29 David Senra The way I think about what Paul's about to get into right here is Apple buys next for what? 4 times in the scene
Paul Graham's Essays Part II
- ▶ 18:05 David Senra Dre to, uh, Apple for billions and billions of dollars.
Paul Graham's Essays
- ▶ 24:34 David Senra oh, you mean when Microsoft and Apple were founded? 2 times in the scene
- ▶ 55:19 David Senra Because he talked about he wants every single person in the world to have an Apple device, and to do that, Apple must not only make great products, but they must become a great marketing company, and they weren't at the time he was saying… 2 times in the scene
- ▶ 1:13:05 David Senra Tim Cook of Apple doesn't send you a handwritten note after you buy a laptop. 2 times in the scene
The Biography of Jim Clark (Founder of Silicon Graphics, Netscape)
- ▶ 26:56 David Senra And it's this quote that came that I read one time about Steve jobs and it says he remade or he made and remade Apple in his own image. 2 times in the scene
The Biography of Kobe Bryant
- ▶ 46:26 David Senra Like, the Steve Jobs at 25 or 29 could not be, lead the, the quality of an organization that Apple became when Apple, when Steve came back when, you know, he's in his late forties. 2 times in the scene
The Biography of Vannevar Bush (Engineer of the American Century)
- ▶ 17:26 David Senra And so the magazine reporter comes into a young Steve Jobs at the computer fair at the Apple computer booth, right? 3 times in the scene
The Autobiography of Vannevar Bush
- ▶ 31:33 David Senra This is very similar to how Steve Jobs organized Apple, and Bush says, rigid lines of authority do not produce the best innovations. 2 times in the scene
- ▶ 50:02 David Senra Steve is in his twenties, Edwin Land is in his seventies, saying, hey, this guy's my hero, takes a ton of ideas that Edwin Land used to build Polaroid, and then builds Apple, which is one of the most valuable companies that have ever been…
Henry Ford's Autobiography
- ▶ 25:43 David Senra Like think about Microsoft and Apple's like a kind of a good parallel to that.
- ▶ 1:09:11 David Senra By increasing speed, he actually creates money, and there's very similar where Apple, uh, that's one of the best things Tim Cook did at the very beginning when, um, when Steve Jobs came back to Apple, and Apple actually did this because… 4 times in the scene
The Biography of Steve Jobs (The Evolution of a Reckless Upstart into a Visionary Leader)
- ▶ 2:05 David Senra Since then, I've read over 10 books on Steve Jobs, many of them multiple times, and then I tracked down every single biography I could find about the people that he discussed, whether heroes or influences or people he studied when he was… 4 times in the scene
- ▶ 4:10 David Senra It covers his wilderness years, the years between when he left Apple and he returned. 3 times in the scene
- ▶ 7:39 David Senra And later in the book, and I'll talk to you about it later, there is a conversation that's happening between Steve Jobs and Johnny Ive, and they're having a discussion on how are we going to define success at Apple.
- ▶ 10:43 David Senra That business, that idea more eventually morphs into Apple. 4 times in the scene
- ▶ 13:08 David Senra They register Apple as a California business. 4 times in the scene
- ▶ 14:11 David Senra Uh, it says with the Apple one, all you had to do was set it up, connect it to a keyboard and a monitor, plug it in and turn it on.
- ▶ 15:54 David Senra So at the beginning of Apple, we have the first major conflict in Steve's life. 3 times in the scene
- ▶ 16:28 David Senra They're in, uh, they're about to build the Apple II, one of the most commercially successful Apple products of all time, but to do so, they need help.
- ▶ 19:20 David Senra The time in history where we are, in Apple's history, and in Steve's life history.
- ▶ 23:57 David Senra And he finds a young Steve Jobs manning the Apple computer booth. 4 times in the scene
- ▶ 26:22 David Senra Going so far as to call the Apple II domesticated, and yet he elevates, this is, this is his gift.
- ▶ 27:44 David Senra In the second return to Apple than he was in the first, and he made a mistake that you and I know not to make, because when we went over Estee Lauder's fantastic autobiography, uh, it's back on episode two 70, or excuse me, two 17, she… 6 times in the scene
- ▶ 28:43 David Senra The Apple II is already super successful. 2 times in the scene
- ▶ 33:57 David Senra IBM as a lumbering monstrosity and truly believe that no discerning buyer would ever perfect or would ever prefer a computer from IBM to one made by Apple. 2 times in the scene
- ▶ 34:43 David Senra Definitely not gonna rush through this book because there's just so, it covers just so much history of not only Steve's life, the technology industry, Apple in particular, but spread throughout the book, there's just these fantastic… 7 times in the scene
- ▶ 35:19 David Senra After the initial success with the Apple II, think about this, Steve, 2 times in the scene
- ▶ 35:29 David Senra The Apple three, the Lisa and the Macintosh.
- ▶ 35:29 David Senra The Apple three, the Lisa and the Macintosh.
- ▶ 44:19 David Senra When he goes back to Apple at Pixar, he would lay the foundation of two of his greatest strengths, his ability to fight back in times of distress and his ability to make the most of an innovation that put him ahead of anyone else in that… 2 times in the scene
- ▶ 48:47 David Senra Pixar is going to make him a billionaire a few years from now, next gets him back to apple. 2 times in the scene
- ▶ 53:57 David Senra So at this point in the story, Apple has already brought next.
- ▶ 56:13 David Senra Was he even convinced that Apple had the people and the resources to become competitive? 10 times in the scene
- ▶ 58:45 David Senra Steve is still trying to turn around Apple. 2 times in the scene
- ▶ 1:02:20 David Senra So he said he had made it, uh, clear that Mike, that is, he had made it clear he did not want an executive position at Apple. 5 times in the scene
- ▶ 1:08:26 David Senra It's like, we're selling all these freaking Apple computers. 6 times in the scene
- ▶ 1:11:14 David Senra So then I just stumbled across this fantastic paragraph which describes like the, it just cannot believe from the state of Apple was in 1997 when he comes back to now they've revamped the line, they've, they've increased profitability,… 6 times in the scene
- ▶ 1:18:00 David Senra Like, now you found Apple, you make it, you know, make the most successful consumer device of all time or product of all time before you die. 3 times in the scene