Apple, every mention
38 scenes (2026), the whole family · ← back to Apple
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every year 2026 anyone David Senra 833
Verbatim, from the transcripts: the passages where Apple comes up
How Henry Singleton Worked
- ▶ 41:02 David Senra So it says quite often, Henry simply talked about his philosophy of running a corporation and the various financial strategies he came up with as he sat in his corner office each day, often working alone at his Apple computer.
- ▶ 47:57 David Senra He invested in Apple. 5 times in the scene
How Bob Dylan Studied His Way to Greatness
- ▶ 2:56 David Senra In fact, Steve Jobs was obsessed with Dylan before he started Apple. 2 times in the scene
How Claude Shannon Invented The Future
- ▶ 45:57 David Senra Shannon worked with his wife and an Apple II computer.
How Obsession Built Christopher Nolan
- ▶ 46:21 David Senra Comes back to, to Apple and says, you have, you know, 300 products.
Peter Thiel on How to Build a Creative Monopoly
- ▶ 0:18 David Senra Apple imagined and executed definitive multi-year plans to create new products and distribute them effectively. 3 times in the scene
- ▶ 3:29 David Senra I think Apple is one of the best examples. 2 times in the scene
- ▶ 15:00 David Senra I think of Apple as a creative monopoly.
- ▶ 20:15 David Senra Apple, Apple's a multi trillion dollar company today was founded.
- ▶ 25:20 David Senra So he is going to use, I love, there's a reason I started today's discussion, uh, with Apple, because he uses Apple basically as, as the perfect example of a creative monopoly. 8 times in the scene
- ▶ 30:01 David Senra Apple imagined and executed definitive multi-year plans to create new products and distribute them effectively.
- ▶ 50:05 David Senra It's really a, I would say, a history on the first handful of years, maybe the first six to eight years of Apple.
- ▶ 50:34 David Senra Many are familiar with the reemergence of Apple. 9 times in the scene
The Practical Genius of Honda
- ▶ 34:17 David Senra They intentionally targeted non-motorcycle users in the way that Steve Jobs intentionally targeted non-technical users with the Apple II. 3 times in the scene
The Simple Genius of Jony Ive
- ▶ 1:11 David Senra That is an excerpt from the book that I'm going to talk to you about today, and the one I've read for the second time, which is called Johnny Ive, The Genius Behind Apple's Greatest Products, and it's written by Leander Caney. 4 times in the scene
- ▶ 6:22 David Senra Building scores of models and prototypes would become another trademark in his career at Apple. 6 times in the scene
- ▶ 13:43 David Senra Who's going to recruit him to Apple. 6 times in the scene
- ▶ 15:22 David Senra It's called the Newton. 5 times in the scene
- ▶ 15:51 David Senra After production schedule, the first model had some serious flaws that Apple's executives and designers were eager to fix. 4 times in the scene
- ▶ 20:12 David Senra Let's go back to this idea of how Apple was set up at this time. 4 times in the scene
- ▶ 23:27 David Senra Just recruited as Apple's head of hardware, the same job he held working with Steve jobs at next. 15 times in the scene
- ▶ 25:26 David Senra Apple had branched out into a wide-ranging product portfolio, selling everything from printers, scanners, and monitors to Newton handhelds.
- ▶ 29:08 David Senra At Apple, upon his return was just as straightforward as his notions for simplifying the product portfolio. 8 times in the scene
- ▶ 33:19 David Senra So it says the iMac had to be on the market in a matter of months or Apple would go out of business. 12 times in the scene
- ▶ 37:38 David Senra And then they describe Apple's game plan at this time. 8 times in the scene
- ▶ 43:40 David Senra Now, keep in mind with everything I'm about to read to you, Apple is going to sell four hundred and fifty million 8 times in the scene
Steve Jobs in Exile
- ▶ 0:04 David Senra There's a brand new book called Steve Jobs in Exile, The Untold Story of Next and the Remaking of an American Visionary, and it was written by Jeffrey Cain, and that is what this episode is going to be about, because the book is… 7 times in the scene
- ▶ 1:53 David Senra It says, every waking moment of his adult life had been spent building Apple. 6 times in the scene
- ▶ 6:26 David Senra But they make the point later in the book that when he gets to Apple, he finally builds a team and most of those people are with him for over a decade for the rest of his life. 3 times in the scene
- ▶ 8:06 David Senra He fired the designers, and then he calls up a designer who had previously worked with him at Apple. 4 times in the scene
- ▶ 10:58 David Senra This is something as you'll hear in this episode that Steve jobs did when he started Apple and something he failed to do when he started next ramp helps many of the most innovative businesses in the world.
- ▶ 12:33 David Senra It's written by this guy named Ken Kosienda, and it's about the golden age of Apple when Steve goes back the second time, and he actually 6 times in the scene
- ▶ 23:52 David Senra And again, I think these two paragraphs are super important to understand that if Steve never changed, there's no way he would have had the success he had when he went back to Apple for months.
- ▶ 39:03 David Senra Next was teaching Steve something he never learned at Apple, how to transform failure into fuel. 3 times in the scene
- ▶ 47:10 David Senra There's no way the Steve that got kicked out of Apple would say what this Steve Jobs is going to say right here, which is directly related to the point that Ed Catmull was making above.
- ▶ 47:40 David Senra Now the timing of this is so important because as Steve is transforming as next is now in the black at the exact same time, Gil Emilio is the CEO of Apple and they are bleeding money. 17 times in the scene
- ▶ 48:18 David Senra The old Apple had made two things, the Apple II and the Macintosh, and they had made them well.
How Rick Rubin Works
- ▶ 7:13 David Senra Deep historical knowledge, and he used that deep historical knowledge and influenced the work in building Apple and Pixar and everything else that he was involved in, but the one person he took the most ideas from was undoubtedly Edwin…