Jun 10, 2026 · 52m · founders
The Simple Genius of Jony Ive
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This video examines the life, creative philosophy, and career of Jony Ive, exploring how his obsessive craftsmanship and transformative partnership with Steve Jobs turned Apple into an iconic design powerhouse.
Statements from this episode (5)
Jony Ive co-founded the Tangerine design agency at age 23
“Johnny quits, leaves, and starts his own design firm. The name of this firm is going to be Tangerine. He is just 23 years old. He's going to be one of four partners at this firm.”
Jony Ive staged his design studio with fake prototypes to impress clients
“Taking RWG's cue, if a client came to visit their offices, Johnny and his Tangerine partners made sure the studio was stacked with all the prototypes and foam models they'd created on earlier projects. When the client left, the models would be put back into st…”
Jony Ive: Asking consumers to design the future is fundamentally unfair
“We don't do focus groups because that is the job of the designer. It is unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.”