Apple, every mention
74 scenes (2025), the whole family · ← back to Apple
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every year 2025 anyone David Senra 833
Verbatim, from the transcripts: the passages where Apple comes up
The Genius of Christian von Koenigsegg
- ▶ 45:19 David Senra So whatever you're listening to this on, YouTube, Spotify, Apple Podcasts, wherever, just search David Senra.
Red Bull's Billionaire Maniac Founder
- ▶ 4:41 David Senra Like the Apple founder, Matteschitz pulls the strings behind a consumer cult, and cults rely on message control, and cults rely on message control.
How Bill Gates Works
- ▶ 51:51 David Senra And how does Apple help us?
The Stubborn Genius of James Dyson
- ▶ 21:29 David Senra He's the one that did the 1984 Apple ad. 2 times in the scene
Steve Jobs In His Own Words (Make Something Wonderful)
- ▶ 4:22 David Senra And he, it was an interview given about a year before he came back to Apple.
- ▶ 7:26 David Senra Let me take that idea that Edwin Land used for Polaroid and I'm going to use it for Apple.
- ▶ 19:52 David Senra He's going to travel to Europe, spends a bunch of time in India, comes back, and then eventually they start what's going to wind up being the beginning of Apple.
- ▶ 20:02 David Senra 1985 is when he actually gets expelled from Apple the first time, and so now we have Leslie Berlin giving us, like, this overview of this point of his life. 6 times in the scene
- ▶ 20:10 David Senra In 1976, when Steve and his friend Steve Wozniak began assembling what would become to be known as the Apple I in the family garage,
- ▶ 21:26 David Senra The company's breakthrough came with the introduction of the Apple II.
- ▶ 23:47 David Senra And he's recounting what the beginning of Apple was like. 4 times in the scene
- ▶ 23:50 David Senra After a few attempts, we managed to put together something that was the Apple one.
- ▶ 27:27 David Senra I don't think he knew this reporter was coming, and so they're just saying, hey, tell us about what, what this Apple thing is, tell us what you're doing, and listen to Steve here. 4 times in the scene
- ▶ 32:38 David Senra The book is going to end with this email that he sends himself a year or maybe a few months before he dies, and it's how, he says, we at Apple feel that for some crazy reason we're in the right place at the right time to put something… 2 times in the scene
- ▶ 33:45 David Senra This is a year before he gets kicked out of Apple, and what we're going to see here
- ▶ 37:55 David Senra Now it's like a multi-billionaire, but there's this interview that's taking place in May, and Michael actually wrote this excellent, like, uh, history of the early days of Apple. 5 times in the scene
- ▶ 40:18 David Senra And so then there's this interview with Newsweek that happens right after Steve gets kicked out of Apple, and so we get an idea of what Steve thought about his life when he was 30 years old. 4 times in the scene
- ▶ 42:49 David Senra The years after Steve left Apple were among the toughest of his career and the most formative. 3 times in the scene
- ▶ 53:11 David Senra This is after Pixar's release of Toy Story and its successful IPO, but next is still struggling and hasn't been purchased by Apple yet. 7 times in the scene
- ▶ 57:35 David Senra And his point was that the contrast between, like, Apple and IBM, like, IBM's more hierarchical, and his whole thing is, like, great will come from everywhere. 3 times in the scene
- ▶ 1:06:18 David Senra So then right before he goes back to Apple, Steve gives an interview that's all about Pixar.
- ▶ 1:07:09 David Senra Meanwhile, you can hardly find an Apple II around too much anymore, and it's not clear whether you'll be able to boot up a Macintosh five years from now.
- ▶ 1:12:08 David Senra So then we get into part three, and this is about his return to Apple up until his, his death, unfortunately. 8 times in the scene
- ▶ 1:15:08 David Senra So he says, I was working at Next, working at Pixar, reading the rumors in the papers that Apple's going to buy a company, and then they'll buy this company for their operating system, and one of our guys said, we should sell Next to them. 9 times in the scene
- ▶ 1:17:49 David Senra And so once he's back at Apple, we see these emails again from the CJR's archive of what's happening, and Avi Tavanian, I actually went to YouTube to make sure I pronounced his name correctly, there's this exchange between Avi Tavanian and… 7 times in the scene
- ▶ 1:19:16 David Senra And so then there's this speech to Apple employees, and you can actually see this on YouTube too, but it's included, the part of the transcript is included in the book, and it really just, like, lays out, like, to explain to him, like, why… 10 times in the scene
- ▶ 1:23:14 David Senra And so, he cancels the Newton product line, and people rebel so much that they showed Apple 4 times in the scene
- ▶ 1:24:02 David Senra And so in about a year, he raised Apple's market cap to four billion from 1.8 billion. 10 times in the scene
- ▶ 1:28:41 David Senra And so his, he sends an email to himself in the year 2000, like what is Apple's reason for being? 8 times in the scene
- ▶ 1:30:22 David Senra And if you take these two quotes and you think about them in context of Steve's own career, it's like he didn't do the Apple II. 2 times in the scene
- ▶ 1:40:13 David Senra So he says, if Apple comes up with a dozen innovations in a year, we can maybe advertise four or five of them. 7 times in the scene
- ▶ 1:40:38 David Senra This is the Apple stores. 2 times in the scene
- ▶ 1:48:30 David Senra Let me read the highlight first, and then my note, because that's the order that, that, that this happened for me, and so he's talking about starting Apple, and he says, when my partner Steve Wozniak 2 times in the scene
- ▶ 1:56:23 David Senra I'm convinced that the only thing that kept me going after he got fired from Apple and struggled for, you know, 1213 years was that I loved what I did.
- ▶ 1:57:21 David Senra He gave a speech to Apple employees the day before the iPhone was released in 2007. 2 times in the scene
- ▶ 2:00:24 David Senra And then the book ends with Steve's resignation letter from Apple a few weeks before he died. 8 times in the scene
Jimmy Iovine: Founder of Interscope Records & Legendary Record Producer
- ▶ 45:02 David Senra Uh, they sell it to like three for three billion to Apple, but I want to go back to the early days of Interscope because we're still in the, you know, the early to mid nineties.
- ▶ 55:08 David Senra A few years after that, Apple buys both the streaming service and the headphones for three billion dollars. 2 times in the scene
Rare Steve Jobs’s Rare Interview
- ▶ 2:57 David Senra So it says Apple joined the ranks of the Fortune 500 in just five years. 6 times in the scene
- ▶ 11:25 David Senra It was the telegraph right now, before Apple, the personal computer was in the telegraph stage.
- ▶ 18:36 David Senra And so he actually has a warning about this, which is really interesting because, man, he's going to get kicked out of the company because the company is going to kind of calcify 5 times in the scene
- ▶ 21:33 David Senra He's talking about having a mission bigger than Apple.
- ▶ 23:29 David Senra That was, you know, the basic criticism of what's going on at this point in Apple's history. 3 times in the scene
- ▶ 31:06 David Senra That's going to lead to the founding of Apple.
- ▶ 31:16 David Senra And made what was to become the Apple one was
- ▶ 31:38 David Senra And if we could make them, it had not dawned on us until then the Apple one was built for hobbyists.
- ▶ 31:59 David Senra There's another interview that Jobs does in his lost years when he's building next in between, you know, leaving Apple and coming back.
- ▶ 35:01 David Senra He knew those ideas are highly likely to come from people outside the industry, people not working in Apple for 10 or 15 years, people to have a different way of looking at things, and it's so hard for an established, successful company to… 2 times in the scene
- ▶ 36:01 David Senra Six months for me was a long time when we started Apple. 4 times in the scene
How Tamara Mellon Built Jimmy Choo
- ▶ 23:16 David Senra So I just asked Sage, which is my personal AI that's trained on all my notes and highlights and transcripts about, hey, what did Steve Jobs say about the importance of putting Apple stores close to where there was a lot of foot traffic? 3 times in the scene
Lessons from Jeff Bezos's Shareholder Letters
- ▶ 22:25 David Senra He thought he was super talented, hired Wozniak as well, the founding team of Apple, for God's sake.
The Life Story of Akio Morita: Founder of Sony
- ▶ 3:57 David Senra Sony was the apple of its day.
- ▶ 30:57 David Senra Really, when you get to the section of the book, the personality type we're dealing with here, you think of Steve Jobs at Apple, think of Edwin Land at Polaroid.
- ▶ 42:05 David Senra It sounds exactly if you go back and read Steve Jobs thinking when he wanted to do the Apple stores.
- ▶ 1:03:15 David Senra This is going to sound exactly what Steve Jobs said when he came back to Apple, by the way. 2 times in the scene
The Life Story of Michael Dell
- ▶ 11:53 David Senra One month, there was a piece by the co-founder of Apple, Steve Wozniak, and he's talking about the Apple II, and this is how Wozniak described that.
- ▶ 11:53 David Senra One month, there was a piece by the co-founder of Apple, Steve Wozniak, and he's talking about the Apple II, and this is how Wozniak described that.
- ▶ 13:12 David Senra I was allowed to take almost 1300 dollars of my hard earned savings out of the bank and order an Apple II. 4 times in the scene
- ▶ 14:09 David Senra And he's part of all these like user groups, these like dedicated user groups to apple.
- ▶ 16:34 David Senra So 1980 Apple to everybody's obsessed with it. 4 times in the scene
- ▶ 18:10 David Senra With off the shelf components out of expediency because they were secretly worried about Apple's inroads into the consumer and education markets.
- ▶ 23:26 David Senra Because the, I, the difference, he talks about the difference between the people, uh, that had apples and the people that had the IBM PC.
- ▶ 1:18:50 David Senra It's on like the first, the history of first, like six years of Apple. 3 times in the scene
- ▶ 1:19:03 David Senra He was going on and on about Lisa and when we would ship Lisa.
- ▶ 1:31:46 David Senra It's hard to imagine today, but back then, 10 years before the iPhone, Apple really was an underdog. 6 times in the scene
The Rise and Fall (and Rise) of the Most Powerful Man in Hollywood: Michael Ovitz
- ▶ 1:11:27 David Senra And I found him because both Steve Jobs and Jeff Bezos talked about patterning and learning ideas from, uh, from Akio that they used in Amazon and Apple.
Dinner With Michael Ovitz
- ▶ 21:13 David Senra Apple is the same way.
400 Pages of Warren Buffett and Charlie Munger In Their Own Words
- ▶ 28:24 David Senra And so that reminded me, Steve jobs, when he came back to Apple was going through some kind of lawsuit. 2 times in the scene
- ▶ 35:41 David Senra My, the greatest example of this is when Apple buys next, you can think of that as, Hey, they spent half a billion dollars to rehire Steve jobs and they got the deal of a century.
- ▶ 55:20 David Senra So even if famously, you know, Buffett and Munger are not great technology investors, I guess, you know, the Apple investment, not, not withstanding, you know, even if they, they didn't make a lot of money in all these internet stocks,…
The Wallenberg Family Dynasty
- ▶ 47:49 David Senra I had a weird thought that came to mind when I got to this section, because this is, this is reminding me about Steve jobs would insist on improving every single ad that apple did before it went out. 3 times in the scene
How Jensen Thinks
- ▶ 14:11 David Senra I think it occurred right before he went back to Apple.
- ▶ 32:11 David Senra And one of the 10 or 15 books I've read about Steve jobs and apple. 4 times in the scene
Rare Jeff Bezos Interview
- ▶ 4:35 David Senra That is what I want Apple to be. 2 times in the scene