The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 274 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Gagliardi: 2022-2023 Fed rate hikes were most aggressive since 1982
“You'd have to go back to 1982 to find a Fed moving this hard, this fast, hard line, no exception, and just hawkish all the way.”
Corcos: NVIDIA CEO Jensen Huang manages roughly 40 direct reports
“He has something like 40 direct reports, which is crazy, but he does it in such a way that it's not super burdensome, and the intent behind it, from what I understand, is that the closer you get to the ultimate decision maker, the faster decisions get made.”
Kajabi is profitable and has surpassed $100 million in ARR
“Like we are a business that are pretty healthy. So we're, you know, over a hundred million dollars an hour. We're profitable, but we're really strategic about the way we build the business.”
Kajabi's $550M funding is the creator economy's largest round by far
“I think it's probably I think it's the biggest round in the great economy by far.”
Sitting next to underperformers cuts individual performance by 30%
“It was basically this research showing that if you sit next to top performers, they increase your performance by on average, 15% as evidenced by a big study across multiple Years and hundreds of employees. And if you sit next to an underperformer, they decreas…”
Deckers acquired Hoka for a reported $1M in 2012
“In 2012, the oversized sneaker brand Hoka was doing around three million dollars in revenue, and it was bought by Deckers, the owner of Ugg and Teva and a few other brands, and Deckers bought Hoka for a reported million dollars.”
Hoka reached $1.4B in annual sales, up from $153M in 2018
“This past year, Hoka did 1.4 billion dollars in sales. That is up from three million dollars in sales, as I mentioned, just 10 years ago, and a hundred fifty three million dollars in sales just five years ago.”
Lieberman: Liquid Death Reached $1B Valuation Primarily Through Marketing
“You know, it's become a billion dollar company basically from just being really good at marketing water. It's a, the most commoditized product in the world, yet they've been able to sell hundreds of millions of dollars of this water”
Walking a humanoid robot within one year has never been done
“So our one year anniversary is coming up for the business. We're going to try to walk the robot before that, which has never been done. That's basically one, like less than a year getting basically the whole team together, getting the vision for the company, l…”
Pujji: Microsoft Teams is roughly five times the size of Slack
“Apparently Teams is like five times the size of Slack now. Because Microsoft owns the enterprise”
Gatina: Helinet provided aerial surveillance as a service to law enforcement
“We just kind of cracked the code at Helinet on being able to provide surveillance as a service. It's a different kind of SaaS business, but where you're basically doing aerial surveillance for law enforcement agencies or clients, right? So it could be DEA, FBI…”
Jain: Reporting rent payments boosts an average credit score by 60 points
“The average person can increase their credit score by 60 points just by reporting their rent payments, right?”
Jain: Bilt Partner Network Reaches 3 Million Apartments
“There are people who live in one of our three million apartments today, but there are a lot of people who don't. And if we, if for those people to have a solution, which is to use the built credit card, you can pay rent at any apartment building in the country…”
Lieberman: Nick Huber raised over 95% of self-storage capital via Twitter
“Nick has Attributed, I think, 95% plus of all of his investors in his self-storage business, which now I think it's valued around a hundred million dollars. The vast majority of his investors, he got through creating content on Twitter about his self-storage b…”
Pujji: Apple requires leaders to know operational details three levels down
“Apple requires that you know the details of your organization three levels down. So if you're a VP and the reason they do that is just a very, like, this is part of just why it's important to be super buttoned up or know the answers or know, know your numbers …”
Rolex operates only one company-owned retail store in the world
“They make watches. They don't sell watches. There is one Rolex store in the world. Other than that, they have authorized dealers that sell these things.”
Lieberman: $1 Kickstarter backers convert 30-40x better than email leads
“They have found that someone who puts down a dollar is Is 30 to 40 times more likely to ultimately back the Kickstarter campaign than say someone who just puts in their email address”
Lieberman: Ankur Nagpal validated Ocho Wealth using an intro-offer tweet thread
“And the way he got validation for this business is he posted a tweet thread about a friend's business that does solo for one case. And he described what the solo for one K is. And then in his CTA, he said, if you want an intro to my friend, let me know. His fr…”
Lieberman: Brandon Sanderson's $41M campaign is Kickstarter's largest ever
“March of 20, 22 was the biggest, most successful Kickstarter campaign of all time... It was an author. So there's this guy, Brandon Sanderson... He raised forty-one million dollars. 20, twenty million of it came in the first 72 hours”
Swanson: Thumbtack search traffic fell to zero after Google de-indexed it
“And I went to, you know, Google analytics and our traffic had not fallen by 10 or 20%, but a hundred, zero. And we were de-indexed. We were completely removed from Google.”
Lieberman: Pieter Levels to make $2.7M in 2022 with 94% margin
“He does two point, he's gonna do 2.7 million dollars this year, and his margin on his biggest business is 94% pre-tax, And the only employees he has one customer support contractor part-time, Isabelle. He has a moderator for a Slack group because he has a remo…”
Lieberman: United MileagePlus Generated $1.8B in Profit in June 2020
“United Mileage Plus, in June of 2020, had a hundred million members. 5.3 billion dollars In cash flow from mile, from mileage sales, from mile sales, and 1.8 billion dollars in profit from the mileage plus program. That's 26% of all of United's EBITDA or profi…”
Amoruso reveals the acquirer of Girlboss had never done an acquisition
“The company who acquired girl boss was still a newish company. They had raised money. They were doing roll-ups of existing businesses, but they hadn't done it before. They were in the process of raising money.”
Lieberman: Fewer than 10% of Twitter users will pay for Twitter Blue
“I think it's gonna be less than 10%, but it's also all a function of like what's actually bundled in the product that Makes it worth the time.”
Lieberman: Gas app reached 30,000 downloads per hour at its peak
“I last saw Nikita say that they're getting 30,000 downloads of the app an hour”
Lieberman: Gas bootstrapped to a massive scale with only part-time staff
“What I'll also say is I bet they are printing money right now because they haven't raised any money. I looked on LinkedIn. There's three co-founders, and then two or three other people working on this, but all part-time, and I think a very high percentage of p…”
Alex Lieberman: Mini golf is a fragmented market untouched by private equity
“We landed on mini golf for a few reasons. One is because we felt like it was a category of boring business where there are, it's Super fragmented. There's thousands of them across the country. It does not feel like a space where private equity or like other, l…”
By 2021, Mailchimp had 13 million users and neared $1B revenue
“MailChimp is an absolute monster. It sends a billion emails every weekday. It did eight hundred million dollars in revenue last year and is on track to cross a billion in revenue this year. With thirteen million users, 800,000 of which are paid”
Kirkland's 2020 revenue exceeded Nike, Coca-Cola, Pfizer, and Amex
“Kirkland, a private label brand, did more revenue last year than American Express, Pfizer, Coca-Cola, and Nike.”
Allbirds' Boston store recouped its investment within eight months
“So, Allbirds currently has 27 retail locations. They're planning on going to hundreds. And specifically, their Boston Back Bay store not only paid back its investment, the investment of the store, within eight months of opening, But the residual effect they sa…”
Lieberman: Food influencers will evolve into digital restaurants via ghost kitchens
“I think where food influence, so anyone on Instagram, TikTok, et cetera, who is building personality and doing so in the food category, where it is going is I think these people are going to become restaurants in their own right.”
Every Olympics since 1960 has exceeded its projected budget
“Every Olympics since 1960 has run over budget by 172% on average, and no Olympics, zero, zilch, have ever run under budget.”
Tokyo Olympic costs ballooned from $7.4 billion to over $28 billion
“Back in 2013, when Tokyo was putting together its bid for the Olympics, it originally forecasted around 7.4 billion dollars of cost for the games. But today, officials say the true budget is somewhere around 15.4 billion, and government auditors are actually p…”
83% of Japanese residents opposed hosting the Tokyo Olympics
“You know, just using Tokyo as an example, 83% of people who live in Japan believe the Olympics should not take place in the country.”
Tokyo Olympics cost $28 billion against $6.7 billion in projected revenue
“Tokyo is going to cost twenty-eight billion dollars, and it is projected to bring in 6.7 billion dollars in revenue.”
Startups and small businesses will be created faster than ever before
“Those eight reasons are why I believe entrepreneurship is in a golden age and is why I believe you will see more startups and small businesses created at a faster rate than ever before.”
Over 300,000 Morning Brew readers have made at least one referral
“We have three million subscribers today and over 300,000 people have gotten at least one referral.”
Elliott Management pushed to replace Jack Dorsey as CEO in 2020
“Elliott management in right around March of 2020 took a five percent stake in Twitter, and the first thing they did was advocate, advocate for replacing Jack Dorsey as CEO of the company, and Elliott's argument was that Twitter had been slow because of Dorsey'…”
Dorsey blamed Twitter's slow innovation on technical debt and misprioritization
“The first revealing thing that Jack Dorsey shared as CEO of the company was his rationale behind Twitter's slowness. He acknowledged basically two things as the reasons for the company's inability to innovate. The first was technical deficit, which I'll talk a…”
Reeves: About 40% of US companies were penalized yearly for manual payroll
“Like, about 40% of companies were doing it manually and getting fined every year because you have local, state, federal.”
Lieberman: Morning Brew reached 300 employees and $70M in revenue
“We had, you know a 300 person team at one point, business was doing seventy million dollars a year in revenue”
Lieberman: AG1 generates hundreds of millions in revenue from influencer marketing
“Or I think about like AG one used to be called athletic greens, which has scaled rapidly. You know, they do hundreds of millions of dollars in revenue. Because they have this really attractive influencer program, and they've worked with tons of influencers.”
Zapier reached a multi-billion valuation on only $1.3M raised
“Zapier only ever raised, I want to say, 1.3 million dollars from YC and one other venture fund. I can't remember which one. Never raised again, and it's a multi-billion dollar company.”
Only 30,000 out of 34.8 million US businesses reach $100M revenue
“There are 34.8 million small businesses in the US. While there are only 30,000 businesses, In the US that are doing at least a hundred million dollars in revenue.”
Lieberman: Companies pay professional EOS implementers $5,000 to $7,000 per session
“This is why a lot of companies that use EOS or the entrepreneurial operating system for running their business will hire a professional implementer and pay them five to 7000 dollars per session so that no one within the company has to be the bad guy to keep th…”