The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Medeiros: Viral bullet-slice Short drove record views but record low conversions
“That video was also kind of a negative video, and that always shocks people, because what ended up happening is we got record views that month, sure, for that year, but also we got record low conversions, because that video was too low intent. It's like severe…”
Lieberman: YouTube offers more powerful audience data than podcast platforms
“The tools for creators on YouTube are far more sophisticated right now. I believe, and I could be wrong in this, that you can capture more information from a YouTube audience than a podcast audience. And so I think we can always drive people to listening to th…”
Alex Lieberman: YouTube is the best platform for new content franchises
“Second, YouTube still has massive upside. TV viewership is shifting to the platform. Lots of advertiser money is flowing here. If I was to create a content franchise on one platform today, I would for sure start with YouTube.”
Lieberman: Big brands succeed on YouTube by offering proprietary access
“Patty Galloway shared a few of his biggest lessons around YouTube right now, and two things he said are he thinks there's an opportunity for bigger companies to play on YouTube, and one of the best ways to play on YouTube as a bigger company is to latch onto g…”
Lieberman: Dedicate 75% of Writing Study Time to Mastering Hooks
“And the third tactic is your hook is the most important thing. It is the first sentence of a tweet or the first line of a YouTube video. It allows someone to decide in three seconds to Whether your content is worth their time or not. If you spend one hour stud…”
Podcasters must customize 30% of their content when adapting to YouTube
“The rule I use is the seventy-thirty rule. When you're creating a podcast, I would assume 70% of the content can be used in your video form, but 30% has to be changed so that you're publishing something that is built to perform on the specific platform, in thi…”
Alex Lieberman: 10% of social content drives 90% of audience growth
“There very much is kind of this power law of there are, let's call it. 10% of your, whether it's tweets, Whether it's your TikTok videos, whether it's your YouTube videos that contribute to 90% of your followers or subscribers.”
Lieberman: Thomas Frank makes roughly $150k monthly selling Notion templates
“Thomas Frank, the YouTuber, he shifted from having this like massive productivity channel that has two million subscribers to he's going to be like, he was like, I'm going to niche myself down to just be the notion guy. And so he creates videos on YouTube, has…”
Kagan: I spent millions on YouTube only to lack audience control
“So I've created this content and spent millions of dollars literally making it. And when I wanted to actually have the audience do something specific, like I was at the mercy of YouTube.”
Ali Abdaal built his 5M+ subscriber audience starting with ultra-niche medical content
“That is the level of specificity you want for your initial audience on social, and that's exactly how Ali Abdaal created a strong core for his YouTube audience that gave him the permission to get broader over time and now accumulate over five million subscribe…”
YouTuber MeganPlays scaled from $400 monthly to an $8M gaming studio
“In 2018, Megan was making 400 dollars a month posting YouTube videos of herself gaming. Today, she takes in millions of dollars a year, has 3.6 million subscribers, and launched a game studio that will bring in eight million dollars this year.”
Morning Brew Main YouTube Channel Reaches 1M Views on a Video in 6 Days
“Morning Brew's main YouTube channel had a video that hit one million views for the first time. That video hit a million views in six days”
Half of Morning Brew Daily's comments relate to hosts, not news
“And the fascinating thing about going through the comments of the show is half of the comments actually have nothing to do with the content or the news stories. Half of these comments are literally just related to the hosts of the show.”
Lieberman: Sanchez grew from 3,500 to 409K YouTube subscribers in eight months
“March meaning eight months ago.
I don't guess.
20,000 or something.
3500.
Today you're right around 409,000 subscribers on YouTube.”
Lieberman: Thomas Frank Generates $120K-$140K Monthly from Notion Templates
“He is doing 120 to 140,000 dollars a month right now in notion template revenue. So he sells a template for 99 dollars or a bundle for one 99. And basically it's like your command center in life to set goals and Keep notes. Organize your life in Notion, and he…”
Valuable network businesses intermediate transactions without owning the underlying assets
“The first really important point, networks, and especially the most valuable networks, are fascinating in that they connect millions or even billions of people, but they do not own the underlying asset that is exchanging hands. Airbnb doesn't own any homes, wh…”