The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 2 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Medeiros: Viral bullet-slice Short drove record views but record low conversions
“That video was also kind of a negative video, and that always shocks people, because what ended up happening is we got record views that month, sure, for that year, but also we got record low conversions, because that video was too low intent. It's like severe…”
Medeiros: Mini Katana will reach one billion monthly views in 2023
“What we're doing is we're going to get to a billion views a month this year, but we're optimizing that to be converting track, like converting views.”
Medeiros: Fired His Own Mother From Warehouse Role
“So, I've had to fire my mom, so no. ... She was just picking and packing at the warehouse because we needed extra help, honestly.”
Medeiros: Discord provides consumer brands with a defensible community moat
“I think if your audience aligns with it, I think like a lot of people are going to figure out that Discord is a seriously powerful channel because it's community and community is a moat and it insulates you from everything else.”
Medeiros: Mini Katana's market opportunity is worth $1 billion
“I think it's a billion dollar opportunity. It's just a matter of like extending there.”
Medeiros: Mini Katana hit 300M monthly views and 200k new subscribers
“Last month we had three hundred million views. We added about 200, give or take 200,000 net new subs across our platforms.”
Medeiros: Mini Katana surpassed $10M revenue, targeting $15M in 2023
“And then for revenue, our target for this year is 15. Like we're barely above 10, just so everyone out there knows we're not huge.”
Medeiros: Expand product categories when customer acquisition hits a channel cap
“So I think it's the right time when you feel like you've reached a cap for your acquisition channel for your current category, and you should start anticipating that.”
Medeiros: 70% to 80% of short-form video success depends on the hook
“So I'll say about 80 through 70% of the video is just like the hook, which is like the 1:03 seconds.”
Medeiros: Mini Katana's customer service hook video reached 10 million views
“Did you know that if your katana arrives broken, we will give you our first born child. Like, and that video got ten million views and we explained our CX process.”
Medeiros funded Mini Katana's first PO via 300-unit presale
“I pre-sold 300 units for, like, 150 bucks or something, and I included, like, a free item in there just, like, as a gift for the pre-sale. My customers waited four months for me to have a product, but I managed to, like, fund the entire first purchase order wi…”
Medeiros: Mini Katana's net margin has always exceeded 20%
“I'll say that our margin, our net is like over 20%. It's always been over 20%.”
Medeiros: Mini Katana is eighth business attempt and first success
“This is actually my eighth try at business, and it's, like, the only successful one”