The Ledger
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Solopreneurs Require Enterprise-Level Onboarding But Churn Quickly From Growth Assistant
“A lot of the stuff that came from Twitter were people who were one to five person companies, You know, solopreneurs, which I don't have anything against solopreneurs, but they would tend to bring someone on. They don't have the time to actually manage them. An…”
Pujji: Growth Assistant delayed legal review until business validation
“And, you know, example, we were starting growth assistant and someone, you know, Adrian was like, well, we need to figure out if it's legal to do what we're doing. And I'm like, well, no, we're not going to spend any money on that. Let's go see if there's a bu…”
Pujji: A 50% hiring success rate is good for early-stage startups
“Hiring, especially in an early stage company, is extremely hard. Like, I was just talking to the CEO of Growth Assistant, I was telling her, a bet, a fifty-fifty is a good rate, and then when it comes to executives, it's even harder.”
Growth Assistant's Existing Clients Immediately Absorb All Sourced Overseas Talent
“Right now, the general answer is it's supply-constrained business. If I can find you great, cheap, talented people overseas, you will, the demand, because even our current portfolio, we know every time we have a good person, we say, hey, one of these top 10 cu…”
Offshore Staffing Experiences Lower Churn Than Traditional Performance Marketing Agencies
“This is less strategic, but it can get as big, but it's just way more sticky. As far as I can tell so far, I'm only two and a half years in, right? But it feels way, way more sticky than Ampush did.”
Growth Assistant Marks Up Offshore Staffing Higher Than US Agencies' 30%
“Typically a staffing agency in the United States, if I just find you an engineer, I mark it up 30%. Like our markup is higher than that because we are like identifying really good talent that's so cheap”
Growth Assistant Hits $10M Run-Rate With 350 Philippines Employees
“The business is roughly ten million dollars in, in run rate kind of revenue. And we have over 350 people in the Philippines already and over a hundred customers.”
Pujie predicts digital marketing teams will offshore like software engineering
“One is called Growth Assistant, and it's offshoring for digital marketing teams, so the same thing that happened in software engineering we think will happen in marketing.”
Growth Assistant Reached Its Scale Without Meaningful Paid Marketing Spend
“We've never done any paid marketing or any real meaningful paid marketing.”
Pujji: Growth Assistant Output Stalled for Months While Infrastructure Costs Surged
“The reality is the actual output of the business has not increased very much in the last, call it six to eight months, but the costs have gone up a lot.”
Growth Assistant Increased Its Top-of-Funnel Ideal Customer Profile Match to 70%
“Today we're probably at 70% ICP in terms of our, the top of our funnel. And maybe a year ago we were at 30%.”
Pujji: Growth Assistant took customer sales calls before having a website
“We took our first customer sales calls within a month of buying the domain. We didn't even have a website when we took customer calls.”
Growth Assistant's First 20 Customers Were Jesse Pujji's Former Ampush Employees
“Our first 10 to 20 customers were former employees of mine. Right, who worked at Ampush, who then were running growth at DoorDash, or running growth at Careof, or running growth at whatever.”
A Single Twitter Thread Generated 400 Initial Leads For Growth Assistant
“We grew to 50 K in MRR, and I wrote a thread on Twitter as, I think I had 8000 followers and I wrote it, and all of a sudden I had 16,000 followers and 400 leads.”
Pujji: Customers requested Growth Assistant for years, unlike Kahani
“People were asking me for growth assistant, not in those words for years, years, like forever. And then it's like, okay, now it popped up and it jumped off and nobody has been asking me for Connie. Right. No one was like, yeah, I wish this was happening.”
Pujji: GrowthAssistant converted half of its first 30 discovery calls into sales
“Like when we launched growth assistant, the first 30 calls, by the way, half of which resulted in sales.”