Jesse Pujji, founder of Gateway X and Growth Assistant, shares the operating scale and revenue milestones of his offshore marketing talent venture.
Insight
Solopreneurs Require Enterprise-Level Onboarding But Churn Quickly From Growth Assistant
“A lot of the stuff that came from Twitter were people who were one to five person companies, You know, solopreneurs, which I don't have anything against solopreneurs, but they would tend to bring someone on. They don't have the time to actually manage them. An…”
Assertion Not checkable as stated
Growth Assistant Marks Up Offshore Staffing Higher Than US Agencies' 30%
“Typically a staffing agency in the United States, if I just find you an engineer, I mark it up 30%. Like our markup is higher than that because we are like identifying really good talent that's so cheap”
Insight
Offshore Staffing Experiences Lower Churn Than Traditional Performance Marketing Agencies
“This is less strategic, but it can get as big, but it's just way more sticky. As far as I can tell so far, I'm only two and a half years in, right? But it feels way, way more sticky than Ampush did.”
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Growth Assistant's Existing Clients Immediately Absorb All Sourced Overseas Talent
“Right now, the general answer is it's supply-constrained business. If I can find you great, cheap, talented people overseas, you will, the demand, because even our current portfolio, we know every time we have a good person, we say, hey, one of these top 10 cu…”
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Growth Assistant's First 20 Customers Were Jesse Pujji's Former Ampush Employees
“Our first 10 to 20 customers were former employees of mine. Right, who worked at Ampush, who then were running growth at DoorDash, or running growth at Careof, or running growth at whatever.”
Assertion Not checkable as stated
Growth Assistant Increased Its Top-of-Funnel Ideal Customer Profile Match to 70%
“Today we're probably at 70% ICP in terms of our, the top of our funnel. And maybe a year ago we were at 30%.”