StoryArb, every mention
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tap a year for its mentions
every year anyone Alex Lieberman 273Noah Kagan 5
Verbatim, from the transcripts: the passages where StoryArb comes up
How to Crush a Quarterly Offsite
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 4:31 Alex Lieberman To illustrate this, what I'll do is I'm going to take you through the EOS quarterly meeting agenda as it is, and then I will let you know where I have remixed it to work better for me and for StoryArb. 2 times in the scene
- ▶ 7:17 Alex Lieberman So as an example, for StoryArb, a few of our company-level rocks include hiring and onboarding a new content strategist, securing eight new clients, and moving our client management system from Asana to Notion.
- ▶ 8:35 Alex Lieberman It's comprised of your core values, which at StoryArb includes keep it humble, keep it real, and be a force. 3 times in the scene
- ▶ 10:28 Alex Lieberman The way that we approach going through company issues for StoryArb is for the first 20 minutes of this step, Abby and I stayed on video on Zoom, we went on mute, and we wrote down what we believe to be the biggest issues at the company, 2 times in the scene
- ▶ 13:05 Alex Lieberman This coming quarter, two of my rocks include, one, closing 18 new clients for StoryArb, and two, developing and deploying an organic marketing strategy such that 25% of our leads don't come through my social media channels, given a hundred…
- ▶ 13:45 Alex Lieberman At StoryR, because the team is small, Abby and I presented all of our key takeaways from each step of this quarterly meeting process to all of the members of our company at the all hands that came right after our quarterly meeting.
- ▶ 14:58 Alex Lieberman Shoot me an email to alexatstoryarb.com. 2 times in the scene
How to Not F*ck Up Your Meetings
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 16:13 Alex Lieberman And if you have any questions, you want to say what's up, or you want to recommend a future episode or topic I should talk about, shoot me an email to alexatstoryarb.com. 2 times in the scene
Early days building a decacorn
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
Focus, fresh eyes, and pet psychics
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 4:52 Alex Lieberman I have Storyarb.
- ▶ 11:49 Alex Lieberman And so what I'm aiming to do with all of my businesses now, whether it's Storyarb, whether it's Tenex, whether it's, um, Growth Pair, is to set up channel partnerships.
- ▶ 22:49 Alex Lieberman And if you have any questions, you want to say what's up, or you want to recommend a future, uh, episode, uh, or topic I should talk about, shoot me an email to alexatstoryarb.com. 2 times in the scene
I'm raising money
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
Should I quit?
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 18:38 Alex Lieberman Shoot me an email to alexatstoryarb.com.
Pitching preseed investors
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 13:24 Alex Lieberman How we had the insight for distro, and the insight for distro was, in the early days of my other business, StoryArb, when we were just doing executive social and helping founders or executives with their content on Twitter or LinkedIn, you… 2 times in the scene
- ▶ 23:29 Alex Lieberman If you have any questions about just raising money from investors or just storytelling as a founder in general, shoot me an email to alex at storyarb.com.
Agencies are wildly underrated
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 6:40 Alex Lieberman So let me just give you a quick example with one of my agency businesses, StoryArb. 4 times in the scene
- ▶ 20:20 Alex Lieberman Shoot me an email to alex at storyarb.com. 2 times in the scene
What motivates entrepreneurs
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 22:35 Alex Lieberman As always, if you have any questions, shoot me an email to alex at storyarb.com.
Own the internet
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 4:11 Alex Lieberman Shoot me an email to alex at storyarb.com to let me know, but, uh, yeah, we're going to run with it.
- ▶ 4:33 Alex Lieberman The first thing I wanna talk about is my approach to organic marketing, no matter what business I'm working on, and my mental model for developing a marketing strategy at any company, whether it's Morning Brew, whether it's StoryArb,… 6 times in the scene
- ▶ 11:04 Alex Lieberman So we as StoryArb can literally be the first company to prove the value of cross-company personal social. 10 times in the scene
- ▶ 16:02 Alex Lieberman To StoryArb's pricing page. 9 times in the scene
- ▶ 19:28 Alex Lieberman Shoot me an email to alex at storyarb.com.
A primer on seedstrapping
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 4:13 Alex Lieberman Um, shoot me an email to alexatstoryarb.com to let me know, but, uh, we're going to try it out now and see how it goes.
Facing your limiting beliefs
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 3:13 Alex Lieberman I love getting to know Founders Journal listeners, so shoot me an email at alexatstoryarb.com. 2 times in the scene
- ▶ 16:16 Alex Lieberman As always, I love to get to know my listeners, so please shoot me an email to alex at storyarb.com saying hi, hola, or what's up, and I'll get the conversation going.
How to run a quarterly offsite
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 3:16 Alex Lieberman I love getting to know my audience, so please shoot me an email at alexatstoryarb.com. 3 times in the scene
- ▶ 3:36 Alex Lieberman Last week, we had StoryArb's Q-Two Leadership Offsite in New York City, and it was one of the more productive quarterly offsites I've ever been a part of, and I think based on the clarity and action items that came out of this meeting,… 2 times in the scene
- ▶ 7:16 Alex Lieberman So for example, in StoryArp today, Abby, my co-founder, owns marketing and sales and finance just because we're still a relatively small company.
- ▶ 8:21 Alex Lieberman So now let's talk about how we run an offsite at StoryArb.
- ▶ 8:33 Alex Lieberman Our quarterly offsite at StoryArb is seven and a half hours long.
- ▶ 12:23 Alex Lieberman We focused on three EOS tools during our offsite for StoryArb last week. 3 times in the scene
- ▶ 17:29 Alex Lieberman So as an example, let's say StoryArb has a Q-two goal of hitting 350,000 dollars in monthly revenue as a business. 2 times in the scene
- ▶ 20:10 Alex Lieberman I know there's a ton I broke down there, and really, this is just the tip of the iceberg with offsites and EOS, so if you have any questions at all, shoot me an email to alexatstoryarb.com. 2 times in the scene
LEAKED MEMO from Shopify CEO
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 3:15 Alex Lieberman I love getting to know the community, so shoot me an email at alexatstoryarb.com. 2 times in the scene
- ▶ 15:46 Alex Lieberman Shoot me an email to alex at storyarb.com saying hi, hola, what's up, or whatever else takes you less than 10 seconds, and I'll get the conversation going.
How I find business ideas
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 3:14 Alex Lieberman I love getting to know the community, so please shoot me an email at alexatstoryarb.com, that is alexatstoryarb.com, saying hi, and I'll get the conversation going.
- ▶ 14:50 Alex Lieberman Shoot me an email to alex at storyarb.com saying hi, hola, what's up, or whatever else takes you less than 10 seconds.
I launched an AI agent
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 5:18 Alex Lieberman My goal with Distro has been to build the most user-friendly content tool on Earth while creating a complement to my other business, StoryArb, that could ultimately drive leads to that business.
- ▶ 6:11 Alex Lieberman The core insight for this business came from the early days of StoryArb, which started as an executive social agency that helped founders build their personal brand. 3 times in the scene
- ▶ 7:19 Alex Lieberman But what was unique about how I tested this versus testing StoryArb or any of my other businesses is I quickly built a crude prototype of the software using ReplitAgent so that people could actually visualize what the product would be like…
- ▶ 17:06 Alex Lieberman Shoot me an email to alex at storyarb.com saying hi, hola, what's up, or whatever else takes you less than 10 seconds, and I'll get the conversation going.
My biz's 6 defining moments
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 3:00 Alex Lieberman Today on the podcast, I'm doing a two-year review of StoryArb, the B to B content marketing agency that I co-founded after Morning Brew. 3 times in the scene
- ▶ 3:36 Alex Lieberman Moment one is StoryArb's founding story. 2 times in the scene
- ▶ 5:59 Alex Lieberman My goal from day one of StoryArb was bringing on a co-founder and CEO for the business as soon as I could afford one. 3 times in the scene
- ▶ 8:04 Alex Lieberman Moment number three in the ARB journey was the pivot. 3 times in the scene
- ▶ 10:36 Alex Lieberman So with the first pivot of the product, we positioned StoryArb as a monthly content subscription for companies where you can make unlimited requests and flex up or down your subscription as your needs changed. 4 times in the scene
- ▶ 13:15 Alex Lieberman Not only because I can now parachute into StoryArb and work on big problems or new projects as needed, but also because I could be hit by a bus tomorrow and StoryArb would be totally fine, which is a special thing, just not the getting hit… 3 times in the scene
- ▶ 14:55 Alex Lieberman As I record this episode, we sit at an inflection point with StoryArb. 3 times in the scene
- ▶ 17:03 Alex Lieberman So that's where we are today, and that's the story of Storyarb over the last two years through the lens of our six most transformational moments. 2 times in the scene
Conferences are (mostly) a waste
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 3:13 Alex Lieberman I love meeting the community and getting to know you all, so shoot me an email to alex at storyarb.com. 2 times in the scene
- ▶ 11:34 Alex Lieberman Connor Tomkes is a fellow post-exit founder who built and sold Support Ninja, which is an offshore customer support company, and now he's doing a number of things, including buying cash-flowing businesses and helping them to scale by…
- ▶ 16:34 Alex Lieberman Shoot me an email to alex at storyarb.com saying hi, hola, what's up, or whatever else takes you less than 10 seconds, and I will get the conversation going.
$12 billion startup caught spying
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 15:58 Alex Lieberman Shoot me an email to alex at storyarb.com. 2 times in the scene
Becoming a multipreneur
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 9:12 Alex Lieberman Two years since building this plan, I have finally seen it executed successfully with one business, which is StoryArb. 8 times in the scene
- ▶ 10:59 Alex Lieberman This is exactly what happened with StoryArb, and thankfully, Abby was able to run the business when it was both an executive ghostwriting agency, as well as now a content marketing partner for B to B companies. 5 times in the scene
- ▶ 16:43 Alex Lieberman Shoot me an email to alex at storyarb.com. 2 times in the scene
7 tactics for non-cringy sales
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 5:57 Alex Lieberman At Storyarb, I had to sell my co-founder on joining the company and being CEO when the business was tiny.
- ▶ 11:37 Alex Lieberman Once a year, my co-founder, Abby, and myself talk about what the one-year plan looks like for StoryArb, and going into this conversation, my goal is to leave no stone unturned.
- ▶ 19:01 Alex Lieberman As we've built StoryArb, and I've built a few other agencies now, I've generally found that every agency feels a general incentive to move up market, because as you move up market, your deal sizes with larger customers are bigger.
- ▶ 20:56 Alex Lieberman Shoot me an email to alexatstoryarb.com, that is alexatstoryarb.com, and let me know.
How Pieter Levels Hit $67k MRR in 3 Weeks
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 20:24 Alex Lieberman Finally, shoot me an email to alexatstoryarb.com to introduce yourself and let me know what you'd like to see from Founders Journal moving forward. 2 times in the scene
Why boring work is inevitable
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 15:26 Alex Lieberman Make sure to subscribe to the show if you haven't already done so, and also shoot me an email to alex at storyarb.com. 2 times in the scene
Can you make your business feel “effortless”?
- ▶ 1:25 Alex Lieberman I started Morning Brew with zero dollars, and I started StoryArb with zero dollars as well, which means I don't have infinite dollars to drop on SaaS products.
- ▶ 4:01 Alex Lieberman StoryArb, which is my content marketing agency for high growth B to B companies, and CTA, my media agency helping B to B companies scale creators and new media channels.
- ▶ 10:09 Alex Lieberman So now that the analogy has been played out, let me use an example of one of my businesses, StoryArb, to take you through this analogy and our journey.
- ▶ 10:18 Alex Lieberman I started StoryArb two years ago. 4 times in the scene
How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
- ▶ 1:14 Alex Lieberman And finally, I have him rip apart my marketing strategy for my copywriting subscription business story yard and get his thoughts.
- ▶ 2:13 Noah Kagan And so, the growth machine and what it applies to StoryArb, which I definitely think we should, we should go into and how it applies to AppSumo or Million Dollar Weekend and my YouTube channel. 5 times in the scene
- ▶ 25:59 Alex Lieberman Uh, I, I think to, to your point, and maybe, maybe the best way to talk through this is to just work through StoryArb. 5 times in the scene
- ▶ 28:07 Alex Lieberman I love where we're going with this, so let me, I'm going to tell you what StoryArb actually is, 8 times in the scene
How to Use Entrepreneurship to Propel Personal Growth (Jesse Pujji, Ampush & Gateway X)
- ▶ 26:54 Alex Lieberman It's trust, but like what, what, what are examples, more specific triggers or things that make you drop out of it and stop trusting, you know, just to use even an example with story ARB with story ARB, I feel like we have to build a very…
How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton)
- ▶ 28:51 Alex Lieberman And I even think about like with story art, which I've been building up, like, sure, I can post about it. 2 times in the scene
Founder’s Journal’s Next Chapter
- ▶ 4:46 Alex Lieberman Now, of course, today I have StoryArb in addition to Morning Brew, and there's other businesses that I'm exploring, but in that intermediary period, I didn't have much to talk about, and I didn't want to just launch a new business for the…
My New Business
- ▶ 0:06 Alex Lieberman I'm Alex Lieberman, co-founder and chairman of Morning Brew, and co-founder and chairman of StoryArb.
- ▶ 1:28 Alex Lieberman My new business, StoryArb.
- ▶ 13:24 Alex Lieberman Let's just say we are profiting, like, 10,000 dollars a month, and I, then I put out on Twitter or LinkedIn saying, hey, this is where we're at with StoryArb. 4 times in the scene
- ▶ 15:53 Alex Lieberman So just for the first, let's call it six months of the business, we were hitting the ground running with StoryR being the personal branding 3 times in the scene
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