Apr 16, 2025 · 16m · founders-journal
Facing your limiting beliefs
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In this episode of Founder's Journal, Morning Brew co-founder Alex Lieberman examines the origins of limiting beliefs and shares his personal experiences with imposter syndrome. He outlines an actionable four-step framework designed to help entrepreneurs identify, challenge, and overcome self-imposed psychological barriers.
Statements from this episode (4)
Lieberman: Successful founders must openly share self-doubts to avoid misleading peers
“It is important for founders who have quote unquote made it to share them openly. Otherwise, the next generation will assume that their role models are perfect, which is harmful.”
Lieberman: Limiting beliefs attach to whatever poses the greatest threat to identity
“I find that limiting beliefs attach themselves to the things that are most identity-provoking to you. Said differently, a limiting belief is something that, if true, would risk your entire identity, and your identity is how you try to make sense of your value …”
Lieberman: Stepping down as Morning Brew CEO led to a year-long identity crisis
“That all came to a head in 2021, when I stepped out of the CEO role at Morning Brew and got punched in the face by my beliefs. For an entire year, I was stuck. I was unmotivated. I felt directionless. I felt unsuccessful internally, despite being considered su…”
Lieberman builds a company portfolio to hedge against his own distractibility
“I am building a portfolio of companies versus just focusing on one. And I am only focusing on the early stages of these companies before I bring on a co-founder and a CEO. Basically, I've created this entire infrastructure around my life as a hedge for my dist…”