The Plunge

“As of right now, cost, if I wanted to get it to Jesse Poogee's house from China, so the whole process to get it to you is 68 dollars.”

“I've spent 12,000 dollars on this game so far, and 11,500 was on R&D, and the remaining 500 was on, like, materials, like, stuff I got for the game from Home Depot”

“Having someone from day one is, is much more critical than I thought, I think I realized and so I would try to find that person now.”

“My goal is to launch this business for pre-orders in the next few weeks, and use short-form social content of people playing the game, put it on TikTok, YouTube, Instagram and any other short-form platform to drive demand for the product. If I hit enough pre-o…”

“So I've spent 20,000 dollars on the game so far. 12,000 of that is R&D. 8000 is an agency that's helping with me with my Kickstarter launch.”

“I use monday.com for my content calendar. I use an offshore video editor who I pay 30 dollars a video.”

“And so I've spent 27,000 dollars on this project so far.”

“I do think there's an argument to be said that I'm actually hamstringing the business a little bit right now by not Spending money on experts who are going to inevitably be better at certain tasks than I am.”

“The plunge is going live on Kickstarter in June. I know how many reservations we need in order to have, to raise 300,000 dollars on Kickstarter. It's like, basically, we need, ah, 400 reservations a week. Right now, for context, we're at 45.”

“Our goal is to raise 300,000 dollars on Kickstarter, which means we need 4000 people who have put down a dollar reservation by all measures relative to that.”

“We should on average be having a couple hundred dollar reservations every week, and we're not even close to that right now.”

“I've spent 37,000 dollars on a product that doesn't yet have a proven audience, and I don't know if this thing is even gonna sell.”

“Cause I think it, I still believe what I've said to you every time, which is, is this going to be a hundred million dollar business? I don't know, but do I think it could be a ten million dollar business that made one to two million dollars a year? A hundred p…”

“Like, I've spent 36,000 dollars on this game. My guess is to truly take it to market. If we run the, we're working with the Kickstarter agency, we run like their paid ad plan that they want to run with us. It's probably gonna be another 20 K. That's 56,000 dol…”

“And I've already spent 37,000 dollars developing this game, and I've really loved it.”

“And I spent the last few weeks thinking about it, and I made the decision to go with option D, which is to cut my losses and throw in the towel for the plunge.”

“I have spent 37,000 dollars of my own personal money on the game.”

“I understand that the plunge failed because it didn't leverage my unique abilities, because trying to create new consumer behaviors is very hard, and because the cost to possibly find product market fit was greater than the cost I was willing to sink into the …”

“I put about 40,000 dollars into the business, and our customers gave us data that we really had to think about.”

“Whereas take another business that, you know, I started, which was the plunge, which was my backyard game to be able to get to a point where Where I knew if there was appetite in the market, I had spent 37,000 dollars in the business. I probably had to spend 5…”