Morning Brew, every mention
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every year anyone Alex Lieberman 1375Sahil Bloom 17Michael Sikand 15Kyle Hagee 9Jesse Pujji 9Austin Rief 9Tyler Denk 8Sam Parr 8Noah Kagan 6Sophia Amoruso 4
Verbatim, from the transcripts: the passages where Morning Brew comes up
How to Crush a Quarterly Offsite
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 2:33 Alex Lieberman I'm Alex Lieberman, co-founder and executive chairman of Morning Brew, and today I am talking about quarterly offsites.
How to Not F*ck Up Your Meetings
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 3:37 Alex Lieberman And based on my own experience, having thousands of hours of meetings at morning brew, many of which were not effective as well as tons of time spent researching this very topic.
Early days building a decacorn
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
Focus, fresh eyes, and pet psychics
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 5:36 Alex Lieberman So, you know, there's the obvious thing, which is when I built Morning Brew, that was the one thing that I was focused on for, let's call it eight years without doing anything else. 4 times in the scene
I'm raising money
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 10:42 Alex Lieberman For context, we had 28 investors in Morning Brew's round, and that felt like a ton of work. 2 times in the scene
Should I quit?
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 2:57 Alex Lieberman Today on the pod, I am talking about if I ever considered quitting working on my business Morning Brew while I was building it.
- ▶ 3:25 Alex Lieberman And one of the questions that Robert asked me was, was there any point in the journey of building morning brew that I considered throwing in the towel and quitting? 2 times in the scene
- ▶ 5:02 Alex Lieberman What drove me to build Morning Brew and my experience as an entrepreneur? 2 times in the scene
- ▶ 6:07 Alex Lieberman The second piece of this is, you know, in building Morning Brew, I would say there were two, like, big external motivators that made kind of my, my fire burn incredibly high for this business. 5 times in the scene
- ▶ 10:14 Alex Lieberman But I want to also make clear that there were so many points over the course of Morning Brew that I questioned my abilities, that I questioned whether we were actually going to build a meaningful business, uh, where I questioned, you know,… 4 times in the scene
- ▶ 12:44 Alex Lieberman The second was, I would say the closest that I got to thinking about not going full-time on morning brew was when my co-founder and I were making the final decision and 8 times in the scene
- ▶ 16:15 Alex Lieberman But what I'll also say is even though I never considered quitting morning brew, I don't necessarily like wear that as a badge of honor because I think me saying to entrepreneurs that
Pitching preseed investors
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
Agencies are wildly underrated
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
What motivates entrepreneurs
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 6:12 Alex Lieberman Um, and as you'll see in a minute, for the first several years of building my first business, Morning Brew, I had a lack of self-awareness in what level I was kind of operating from.
- ▶ 6:33 Alex Lieberman So let me talk through my journey with Morning Brew and what motivated me with Morning Brew. 7 times in the scene
- ▶ 11:52 Alex Lieberman I don't think I could have built morning brew at the time of my life in the same way, if I wasn't driven by the motivation to take care of my family and the, the chip on my shoulder to prove that I was valuable and that I was worthy. 4 times in the scene
- ▶ 13:58 Alex Lieberman So we sold Morning Brew in October of 2 times in the scene
- ▶ 20:52 Alex Lieberman And the reason I've done that is because when I got to the later days of Morning Brew, I lost my love and energy for building.
Own the internet
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 4:33 Alex Lieberman The first thing I wanna talk about is my approach to organic marketing, no matter what business I'm working on, and my mental model for developing a marketing strategy at any company, whether it's Morning Brew, whether it's StoryArb,… 2 times in the scene
A primer on seedstrapping
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 4:26 Alex Lieberman So, for the longest time, I have always talked about Morning Brew as a bootstrapped company, but when I think about it, we aren't actually bootstrapped. 3 times in the scene
- ▶ 14:09 Alex Lieberman It feels kind of lame, but I do like that there's a label to describe what we did with Morning Brew and what so many other businesses have done rather than going down the venture path.
Facing your limiting beliefs
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 5:01 Alex Lieberman Now, you may be saying to yourself, okay, that was high school, Alex, but what about morning brew, Alex? 4 times in the scene
- ▶ 8:07 Alex Lieberman But that all came to a head in 2021, when I stepped out of the CEO role at Morning Brew and got punched in the face by my beliefs.
- ▶ 12:39 Alex Lieberman I only succeeded with Morning Brew because I got lucky and had a great co-founder.
How to run a quarterly offsite
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
LEAKED MEMO from Shopify CEO
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
How I find business ideas
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
I launched an AI agent
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
My biz's 6 defining moments
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 3:00 Alex Lieberman Today on the podcast, I'm doing a two-year review of StoryArb, the B to B content marketing agency that I co-founded after Morning Brew.
- ▶ 3:39 Alex Lieberman It was twenty-twenty-three, and I was looking to get my mojo back post-morning brew. 2 times in the scene
Conferences are (mostly) a waste
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 11:34 Alex Lieberman Connor Tomkes is a fellow post-exit founder who built and sold Support Ninja, which is an offshore customer support company, and now he's doing a number of things, including buying cash-flowing businesses and helping them to scale by…
$12 billion startup caught spying
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
Becoming a multipreneur
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 3:24 Alex Lieberman After stepping out of the CEO role at Morning Brew in twenty-twenty-one, I was lost. 6 times in the scene
- ▶ 11:16 Alex Lieberman I learned this at Morning Brew with having a slide in our initial investor deck in 2016 that shared a one-year plan, and it actually took eight years to get to, but I have relearned the lesson with StoryArb. 3 times in the scene
7 tactics for non-cringy sales
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 5:10 Alex Lieberman It was sales when I had to convince Austin to go from reader to co-founder of Morning Brew. 5 times in the scene
- ▶ 8:13 Alex Lieberman In the early days of Morning Brew, I used to speak on sales calls most of the time, and I very quickly realized that my ego was selling. 8 times in the scene
How Pieter Levels Hit $67k MRR in 3 Weeks
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
Why boring work is inevitable
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
- ▶ 4:35 Alex Lieberman You see me selling Morning Brew and working on new businesses.
- ▶ 9:42 Alex Lieberman I was the most guilty of this in the early days of Morning Brew. 4 times in the scene
- ▶ 13:55 Alex Lieberman I can also guarantee you that in the early days of Morning Brew, I wasn't thinking about whether some of my work was boring and some of it was exciting and fulfilling.
Can you make your business feel “effortless”?
- ▶ 0:04 Alex Lieberman As you may know, I built Morning Brew from my senior year of college until we sold the business in twenty-twenty. 2 times in the scene
Navigating Career Pivots (Kyle Hagge, Chief of Staff to the COO at Morning Brew & Co-Host of Per My Last Email)
- ▶ 0:08 Kyle Hagee I'm not the executive chairman and co-founder of Morning Brew, so unfortunately you're stuck with me, Kyle Hagee, but I do at least work at Morning Brew, where I'm chief of staff to our COO, and I'm the co-host of the podcast per my last… 2 times in the scene
- ▶ 2:19 Kyle Hagee And it was when I was in grad school that I actually loved doing podcasts, so it's kind of a full circle moment that I've been doing some of the podcasts at Morning Brew. 4 times in the scene
- ▶ 9:13 Kyle Hagee That was my first role at Morning Brew, and I didn't know a lot about it, to be honest.
- ▶ 16:07 Kyle Hagee So when I was trying to get a community role at Morning Brew, I was taking the community experiences I had with the podcast I had started.
- ▶ 17:35 Kyle Hagee I'm the chief of staff to our COO here at Morning Brew and the co-host of the podcast per my last email, a show that gives you the hot takes and tactics to navigate career life.
How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
- ▶ 0:07 Alex Lieberman I'm your host, Alex Lieberman, co-founder and executive chairman of Morning Brew.
- ▶ 1:57 Noah Kagan Shout out Morning Brew.
- ▶ 15:21 Noah Kagan Yeah, the Noah Kagan's email list, so all this Noah Kagan stuff, big YouTube, my, a big YouTube launch for me, book buys, so like getting Morning Brew to buy a bunch, uh, AppSumo to do a huge promotion, uh, a massive podcast tour, it's… 2 times in the scene
- ▶ 20:10 Noah Kagan Like, either you're putting out Morning Brew, and people are enjoying great content, or, you know, we have deals on AppSumo, and people get deals on their software.
- ▶ 36:40 Noah Kagan Like, literally get the genius behind Morning Brew. 2 times in the scene
- ▶ 38:58 Alex Lieberman Shoot me an email to alexatmorningbrew.com and let me know what you thought about the episode and about this new format of going deep into a founder's one superpower in general.
How to Become Relentless as an Entrepreneur (Kian Sadeghi, Nucleus)
- ▶ 0:07 Alex Lieberman I'm your host, Alex Lieberman, co-founder and executive chairman of Morning Brew.
- ▶ 37:17 Alex Lieberman Shoot me an email to alexatmorningbrew.com and let me know what you
How to Identify Top 1% Talent (Keith Rabois, Investor in Doordash, YouTube, Airbnb & Lyft)
- ▶ 0:11 Alex Lieberman I'm your host, Alex Lieberman, co-founder and executive chairman of Morning Brew.
- ▶ 33:15 Alex Lieberman Shoot me an email to alexatmorningbrew.com and let me know what you thought about the episode and about this new format of going deep into a Founders One superpower in general.
How to Use Entrepreneurship to Propel Personal Growth (Jesse Pujji, Ampush & Gateway X)
- ▶ 0:16 Alex Lieberman I'm your host, Alex Lieberman, co-founder and executive chairman of Morning Brew.
- ▶ 28:30 Alex Lieberman Let me know what you think about this new format at alexatmorningbrew.com, and I'll catch you next episode.
How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton)
- ▶ 0:07 Alex Lieberman I'm your host, Alex Lieberman, co-founder and executive chairman of Morning Brew.
- ▶ 15:29 Alex Lieberman I remember in the early days of the brew, or even as I built, like, my new businesses, like, um, StoryArb, when I was building that, I just go back to, like, whoever is, like, the winner in the market right now, I look at three years prior…
- ▶ 21:15 Sam Parr And what I've noticed, so when we are, you probably saw this at Morning Brew.
- ▶ 29:30 Sam Parr Yeah, and so, alright, what's the public number for Morning Brew's latest revenue? 4 times in the scene
- ▶ 32:01 Alex Lieberman Shoot me an email to alexatmorningbrew.com, and thank you again for listening, and I'll catch you next episode.
Founder’s Journal’s Next Chapter
- ▶ 0:03 Alex Lieberman I'm your host, Alex Lieberman, co-founder and executive chairman of Morning Brew.
- ▶ 1:56 Alex Lieberman And I thought to myself, one of the biggest regrets that I had up to that point in building Morning Brew is that I hadn't memorialized the journey before. 4 times in the scene
- ▶ 6:50 Alex Lieberman So I even think about like Morning Brew Daily, which is Morning Brew's daily business news show hosted by my friends, Neil Fryman and Toby Howell. 2 times in the scene
- ▶ 6:50 Alex Lieberman So I even think about like Morning Brew Daily, which is Morning Brew's daily business news show hosted by my friends, Neil Fryman and Toby Howell.
- ▶ 13:04 Alex Lieberman I mentioned morning brew daily before the co-hosted show between Toby Howell and Neil Freiman are basically the business news show we do at the brew every day. 2 times in the scene
- ▶ 13:04 Alex Lieberman I mentioned morning brew daily before the co-hosted show between Toby Howell and Neil Freiman are basically the business news show we do at the brew every day.
- ▶ 15:59 Alex Lieberman And the reason I say all of this is not to say you shouldn't create a podcast, but it is incredibly hard, and I want to make a key distinction, which is that when we were starting Morning Brew in the newsletter space, it was very different… 2 times in the scene
My New Business
- ▶ 0:06 Alex Lieberman I'm Alex Lieberman, co-founder and chairman of Morning Brew, and co-founder and chairman of StoryArb. 3 times in the scene
- ▶ 1:57 Alex Lieberman I had lost a sense of identity, who Alex was outside of being the CEO of Morning Brew. 5 times in the scene
- ▶ 5:49 Alex Lieberman You know, after working on Morning Brew for that long, I was like, you know, maybe if there's something I'm so passionate about and feels like my calling, maybe then I'd be like, I'm committed to this thing for the long haul.
- ▶ 17:22 Alex Lieberman As I got into the weeds of the business, because I saw this with Morning Brew also, 98% of writers are really bad, are really mediocre, and I would never trust them to create content for our business, for StoryArb, whether it's our website…
- ▶ 25:28 Alex Lieberman I think, you know, it comes from having these stories in my head of because I've had one success with Morning Brew already, I should be building a business that is 2 times in the scene
- ▶ 27:55 Alex Lieberman I feel very grateful that I pursued an opportunity that leaned into the things that brought me the most joy in my journey with Morning Brew, which were all related to the early stages of business.
Why I Stepped Down As CEO
- ▶ 0:03 Alex Lieberman I'm your host, Alex Lieberman, co-founder and executive chairman of Morning Brew. 3 times in the scene
- ▶ 1:29 Alex Lieberman Okay, this is going to be a fun slash emotion-provoking episode because I'm going to talk about the decision to step down as CEO of Morning Brew in April of 2021, which was about five and a half months after we sold the business in October… 6 times in the scene
- ▶ 9:45 Alex Lieberman And so all this to say, you know, we end up in October of 2020 selling Morning Brew.
- ▶ 16:16 Alex Lieberman So for the vast majority of my time building Morning Brew, especially from 2015 to 2019, I felt like a 12 out of 10 on the motivation scale. 4 times in the scene
- ▶ 22:34 Alex Lieberman But during this period of time, one of the things that I did is I asked myself, like, in the Morning Brew journey, if I had to pick out moments where I was most excited or most energized, what are those moments, and when did they occur? 5 times in the scene
- ▶ 29:40 Alex Lieberman So that is a long, long, long-winded way of saying that stepping out of the CEO role of Morning Brew was probably the best decision I could have ever made, but it was also the hardest decision I made. 2 times in the scene
Why We Sold Morning Brew
- ▶ 0:04 Alex Lieberman I'm your host, Alex Lieberman, co-founder and executive chairman of Morning Brew. 7 times in the scene
- ▶ 3:14 Alex Lieberman Axel Springer was not the first company that we spoke to who was interested in investing in or in buying a part of Morning Brew. 5 times in the scene
- ▶ 6:33 Alex Lieberman Now he works at Axel Springer, which is the parent company of Business Insider, of Morning Brew, of Politico, uh, of a number of other companies, especially in Europe. 4 times in the scene
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