Apr 30, 2025 · 19m · founders-journal
Own the internet
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Alex Lieberman explores organic B2B growth through the hub-and-spoke framework, detailing how StoryArb mobilized its internal team into LinkedIn creators through the 'Own the Internet' competition.
Statements from this episode (5)
Lieberman: AG1 generates hundreds of millions in revenue from influencer marketing
“Or I think about like AG one used to be called athletic greens, which has scaled rapidly. You know, they do hundreds of millions of dollars in revenue. Because they have this really attractive influencer program, and they've worked with tons of influencers.”
Lieberman: B2B companies are severely underutilizing influencer marketing programs
“And so an overall thought I've had is that like influencer programs are primed to be leveraged in B to B companies, and they're not being done nearly enough.”
Lieberman: Employee advocacy fails due to flawed corporate culture and incentives
“This idea of employee advocacy has been around for a long time, but I've always felt like it's kind of fallen flat or it hasn't gotten enough momentum or hasn't had enough staying power. Because companies that try employee advocacy programs don't have the righ…”
Lieberman: StoryArb offers $5,000 top prize for internal LinkedIn competition
“The person with the most social impressions on LinkedIn after 10 weeks will win 5000 dollars. Second and third place will also get rewarded with a thousand dollars and 500 dollars respectively.”
StoryArb's internal LinkedIn campaign drove 650K impressions and 52% traffic growth
“In week one, we had 61 total posts from the story, our team. We had a total of 650,000 impressions on LinkedIn. We saw a 52% increase in site traffic week over week, and we saw 500 pricing page visits. To StoryArb's pricing page.”