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Dana White

33 statements across 1 episodes · 17 bullish · 7 bearish · 1 people on the record · first statement May 10, 2026 by Dana White · said 28 times in 6 episodes since 2025 · across every show →

On the record as a speaker too: Dana White's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by David Senra (19), Rick Rubin (8), Todd Graves (1)

tap a year for its mentions
0015330520252026episodesmentions
03520252026episodes it came up in
0032.56520252026episodesmentions per episode
2026 27 mentions in 5 episodes 5 per episode
2025 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Dana White, oldest first

May 10, 2026 negative
Insight
White: People Wanting Flexible Hours Should Be Employees, Not Entrepreneurs
“The greatest line of all time is, you know, I want to start my own thing because I want to set my own hours and I want to, you know, take days off and I want, oh Jesus Christ, you should just stay where you're at and keep working for somebody else because that…”
Dana White May 10, 2026 ▶ 39:43 Dana White: The Man Behind the UFC
May 10, 2026 bullish
Insight
White: Streamers Need Live Sports Because Viewers Must Watch Immediately
“So when you think about those two shows, I can go watch the whole season tonight, or I can watch it three years from now. It's always gonna be there. Sports, live sports is a destination. You have to watch it now. Yep. Exactly. So it always made sense for stre…”
Dana White May 10, 2026 ▶ 48:41 Dana White: The Man Behind the UFC
May 10, 2026 positive
Assertion Not checkable as stated
White: UFC First Started Making Real Money When DVDs Exploded
“The DVD business, at the time the DVDs exploded, that's really when we started making some real money.”
Dana White May 10, 2026 ▶ 16:54 Dana White: The Man Behind the UFC
May 10, 2026
Disclosure
White: I Told a Sponsor to Drop Dead Over a Trump Video
“It started with, I posted a video supporting Trump on my social media. And they called and they said, you need to take that down. And I said, are you out of your fucking mind? Who the fuck are you to call me and tell me who to vote for? It's not coming down an…”
Dana White May 10, 2026 ▶ 1:02:23 Dana White: The Man Behind the UFC
May 10, 2026 bullish
Prediction Not checkable as stated
White: TKO Will Build the Biggest Combat Sports Company in History
“We're gonna build The biggest combat sports company to ever exist. And that will probably ever exist. That's my goal in the next 10 years.”
Dana White May 10, 2026 ▶ 36:21 Dana White: The Man Behind the UFC
May 10, 2026 positive
Insight
White: Give Digital Creators Full Event Access and Stop Micromanaging Them
“You show up to any of my events. I give you full access, film what you want, create what you want. The other thing is, is most people that that deal with content creators, they try to tell them you have to do this, that, what the fuck do you know about creatin…”
Dana White May 10, 2026 ▶ 43:07 Dana White: The Man Behind the UFC
May 10, 2026 positive
Assertion Not checkable as stated
White: Power Slap Was Profitable From Its Very First Event
“First event.”
Dana White May 10, 2026 ▶ 28:25 Dana White: The Man Behind the UFC
May 10, 2026 positive
Disclosure
White: UFC Aims to Be First to Adopt New Production Technologies
“When new technology comes out, we always try to be first or one of the first to use it, but the show is dialed now.”
Dana White May 10, 2026 ▶ 2:44 Dana White: The Man Behind the UFC
May 10, 2026 positive
Assertion Not checkable as stated
White: Every UFC Employee Was Willing to Work Through COVID-19
“Nobody was saying, no, we're not going to work during COVID. Too dangerous and we're scared. I'm not saying people weren't scared. Everybody was willing to go. Men, women, everybody.”
Dana White May 10, 2026 ▶ 56:23 Dana White: The Man Behind the UFC
May 10, 2026 negative
Opinion
White: Reporters Covering the UFC Are Zeros Who Have Accomplished Nothing
“These guys who report on what we're doing that have no clue what we're doing. Why would I want to hear any of the, anything they would have to say? They're zeros. They've literally never done anything in their life, especially in this business. Why would I lis…”
Dana White May 10, 2026 ▶ 1:06:07 Dana White: The Man Behind the UFC
May 10, 2026 positive
Assertion Not checkable as stated
White: The Ellison Family Aggressively Snatched UFC Rights From Netflix
“We were talking to them the whole time, and you know, what an incredible business they've built, and but the Ellisons are aggressive guys, you know, they're aggressive guys. Obviously, financially, you know, powerful, And at literally the half yard line, they …”
Dana White May 10, 2026 ▶ 20:26 Dana White: The Man Behind the UFC
May 10, 2026 positive
Assertion Supported
White: I Produced a Fully AI-Generated Commercial for the White House
“Well, the response was I did a whole commercial in AI, ah, after that for the White House.”
Dana White May 10, 2026 ▶ 50:41 Dana White: The Man Behind the UFC
May 10, 2026
Assertion Not checkable as stated
White: The Ultimate Fighter Reality Show Was Our Final $10M Bet
“So at the time, it's the last ten million dollar investment we're going to make in the UFC.”
Dana White May 10, 2026 ▶ 11:48 Dana White: The Man Behind the UFC
May 10, 2026 positive
Assertion Supported
White: UFC Scaled From 5 Events to 44 Annually Post-Acquisition
“We do like, 43, 44 events a year. When we bought the company, we were doing five, which seemed like a lot.”
Dana White May 10, 2026 ▶ 2:05 Dana White: The Man Behind the UFC
May 10, 2026 negative
Opinion
White: Showtime Boxing Had the Most "Dog Shit Production Ever"
“And I fucking thought that Showtime was the most dog shit production ever. In boxing.”
Dana White May 10, 2026 ▶ 32:04 Dana White: The Man Behind the UFC
May 10, 2026
Prediction Not checkable as stated
White: Global Media Will Consolidate Into Three or Four Dominant Streamers
“I believe we'd go back to channel three, channel five and channel eight and 13, but globally. So who's it going to be? Paramount, YouTube, Amazon, you know Netflix.”
Dana White May 10, 2026 ▶ 20:05 Dana White: The Man Behind the UFC
May 10, 2026
Assertion Partly supported
White: UFC Owned Almost Nothing But the Brand at 2001 Acquisition
“So all we bought when we bought the company. Was those three letters UFC and old wooden octagon and some contracts that we have, that we had obligations to. And maybe it was eight or nine. That's it, eight or nine contracts. We have almost a thousand guys unde…”
Dana White May 10, 2026 ▶ 4:20 Dana White: The Man Behind the UFC
May 10, 2026 positive
Disclosure
White: We Launched Power Slap With $3M in Initial Capital
“We put up three million bucks and it's killing it.”
Dana White May 10, 2026 ▶ 27:53 Dana White: The Man Behind the UFC
May 10, 2026 positive
Assertion Supported
White: We Sold the UFC for $4B in 2016 Without a TV Deal
“We sell for four point oh two five billion, right? No TV deal. We're coming up to the end of our Fox deal. We have no TV deal. Nothing.”
Dana White May 10, 2026 ▶ 46:13 Dana White: The Man Behind the UFC
May 10, 2026 positive
Disclosure
White: No Corporate Sponsor Will Ever Have the Power to Fire Joe Rogan
“And for anybody, I don't give a fuck how much money you have sponsored or whatever. Yeah, no, nothing's happening to Joe Rogan.”
Dana White May 10, 2026 ▶ 1:12:23 Dana White: The Man Behind the UFC
May 10, 2026
Assertion Not checkable as stated
White: Spike TV Renewed The Ultimate Fighter on an Arena Napkin
“And Spike TV execs took us out in the alley of the arena, and we did a deal on a napkin.”
Dana White May 10, 2026 ▶ 12:34 Dana White: The Man Behind the UFC
May 10, 2026 positive
Disclosure
White: Post-COVID, I Only Do Business With Culturally Aligned Partners
“And then coming out of COVID and that whole woke era, I was like, I'm only going to be in business with people that I'm aligned with.”
Dana White May 10, 2026 ▶ 1:03:45 Dana White: The Man Behind the UFC
May 10, 2026 negative
Opinion
White: Canned CEO Statements Written by Lawyers Are Phony
“I grew up, You know, and the seventies and eighties where I used to see CEOs reading canned statements from lawyers and things like that, and just fake phony bullshit that I was never into.”
Dana White May 10, 2026 ▶ 0:33 Dana White: The Man Behind the UFC
May 10, 2026 negative
Disclosure
White: We Will Never Hold Another Event at Brooklyn's Barclays Center
“I said, I'll never, ever fucking come to your arena again. Just so you know that, you know, cause we were doing MSG in Brooklyn. I said, I will never hold another fucking fight in your arena ever again.”
Dana White May 10, 2026 ▶ 58:06 Dana White: The Man Behind the UFC
May 10, 2026 neutral
Insight
White: Managing 1,000 Fighters Means Constant Chaos and Fixing Problems
“When your product is human beings and you have almost a thousand of them, not even including your employees, they have personal problems, they have injuries, they have things going on. There's always something wrong and always something that needs to be fixed …”
Dana White May 10, 2026 ▶ 40:29 Dana White: The Man Behind the UFC
May 10, 2026 bearish
Opinion
White Calls PFL, Bellator, and ONE Championship "Failing Companies"
“PFL, Bellator, One FC, many, many other failing companies.”
Dana White May 10, 2026 ▶ 44:46 Dana White: The Man Behind the UFC
May 10, 2026 positive
Opinion
White: Billionaire Tax Revenue Is Essential to Keeping the Government Afloat
“Billionaires are very important to the ecosystem of the United States. You know what I mean? The amount of money these guys pay in taxes. How do you think everything stays afloat? How do you think the state comes up with the money to fix the roads and build th…”
Dana White May 10, 2026 ▶ 52:54 Dana White: The Man Behind the UFC
May 10, 2026
Assertion Not publicly verifiable
White: UFC Reacquired Its Video and Merch Rights for $3M From Lionsgate
“All the ancillary stuff was sold off to Lionsgate because the old owner was trying to stay alive. So to show you People can't wrap their head around this now. How much people didn't believe in the UFC? We went back to Lionsgate, and we bought the rights back f…”
Dana White May 10, 2026 ▶ 4:37 Dana White: The Man Behind the UFC
May 10, 2026 positive
Disclosure
White: UFC Live Event Production Is a "100% Dictatorship" Under Me
“There is no committee here. There is no whatever. This is a dictatorship. 100% of dictatorship. And. I'm listening to how loud the music is, if it's loud enough, if it's not, and things are happening in-house, and I'm watching what's happening on TV. All of th…”
Dana White May 10, 2026 ▶ 30:30 Dana White: The Man Behind the UFC
May 10, 2026
Insight
White: Never Edit Fights; Let Fans Judge Their Authentic Quality
“You don't ever edit a fight. You let the fight play out and the fans determine whether the fight is good or bad and you can't control that. You, I call it the bells and whistles. We do all the bells and whistles And the fighters, we hand the torch off to them …”
Dana White May 10, 2026 ▶ 8:22 Dana White: The Man Behind the UFC
May 10, 2026 negative
Opinion
White: The NFL Live Stadium Experience Is Not Good
“Even as big as the NFL is, and the NFL is just fucking massive, right? And there's nothing better than football season, right? When football season starts every Sunday, you're on the couch and you watch, but I don't like the live experience. I'm not a big fan …”
Dana White May 10, 2026 ▶ 28:51 Dana White: The Man Behind the UFC
May 10, 2026 neutral
Disclosure
White: We Initially Hoped to Sell the Struggling UFC for $6M
“Well, I called him back and said, I think we can sell it six, seven, maybe eight million in that ballpark.”
Dana White May 10, 2026 ▶ 5:59 Dana White: The Man Behind the UFC
May 10, 2026 positive
Assertion Not checkable as stated
White: Michael Rubin Offered $10M Blind for My Next Business Venture
“Michael Rubin told me after, after we launched power slap and it started killing it, Michael Rubin said to me, whatever you do next. I'm in for ten million. You don't even have to tell me what it is.”
Dana White May 10, 2026 ▶ 27:57 Dana White: The Man Behind the UFC
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