Insight
Rubin: Lack of recording expertise preserved authentic early hip-hop sound
“The fact that I didn't know what I was doing allowed it to be true to what hip hop was. Whereas all of the records that were coming out, the few and far between, 12 inch singles every few weeks, they were made by professionals who made other kinds of music. Th…”
Insight
Rubin: Minimalist creation requires rigorous curation because nothing is hidden
“If you're stacking a lot of things on top of each other, each one of those things becomes less important. So if you have 10 things, Each one of them is one 10th as important as one by itself. So if you're making something and you want the least amount involved…”
Insight
Rubin: Layering guitar tracks makes music generic instead of human
“A lot of recordings are made where the guitarist plays and then they double it and triple it and they create this like wall of guitars. And when you, when there's a wall of guitars, you hear guitar, but you don't hear someone playing guitar. You just hear guit…”
Insight
Rubin: True editing requires drastically cutting past your target and adding back
“Sometimes for the sake of the whole work, removing things about it that you really love is part of the process. And instead of If you have a hundred percent and you know at the end you want to have 70% of what you have, like you have 30% too much, instead of w…”
Insight
Rubin: Creating from passion versus commercial viability are two fundamentally different mindsets
“I'm doing a passion and belief. And he's doing a bottom line, what's gonna work? What's gonna be good for business? And it's just two different things, two different mentalities.”
Insight
Rubin: Work is ready for everyone once you'd share it with one friend
“As soon as I liked it enough to share it with one person, chances are, it's ready for everybody.”
Insight
Rubin: True creative work is made purely for oneself, not an audience
“If you were to Move into a house on the top of a mountain that no one could ever come and visit. And you made that the place that you most wanted to spend your time and you really create, curated it to your taste. That's the job. It's not about I'm making this…”
Opinion
Rubin: Eminem's fanatical obsession is what makes him great
“He does, and I would say the same type of obsessive, it's what makes him great. He's obsessed.”
Insight
Rubin: Conscious self-awareness destroys creative flow like the golf yips
“Once you're aware of it, it's harder to protect. Like, in the process of it happening, if you realize this is it, it's like what is it in golf? The yips. You know, like when you're playing golf, if you like, if you start thinking about it instead of just being…”
Disclosure
Rubin: Deep Music Listening Provided a Psychedelic Experience Without Drugs
“In some ways, I think my relationship with music allowed me to never drink or take drugs because Listening to music for me is totally a psychedelic experience. I can feel the music, and I can be transported by the music.”
Insight
Rubin: Defining albums require project-specific constraints and unique rules
“That happens by coming up with like, ah, a series of rules that only apply to this project. Those are the constraints.”
Insight
Rubin: Record producers overcomplicate music as their technical skills expand
“And as you learn more of what you can do, you tend to do that. You tend to, they tend to get bigger.”
Assertion Not checkable as stated
Rubin: Jay-Z is the only artist who composes entirely in his head
“He's the only person I've ever seen do that.”
Insight
Rubin: Viewing work as daily installments frees artists from magnum opus pressure
“It's helpful for an artist to think that way, because usually, especially when we're younger, we think the thing that we make is, this is my magnum, magnum opus, and this is going to define me for the rest of my life, and it's a daunting hill to climb. But whe…”
Insight
Rubin: Megalomania and imposter syndrome after success stem from identical insecurity
“The mask of overconfidence and ego, which is hiding insecurity, or there's the insecurity, but they're really the same. You know, they're just presenting in two different ways. Two different people have the same overnight success. One of them gets really boast…”
Insight
Rubin: Production is iterative refinement of existing material, not scratch creation
“If there's a house that exists, I might be able to see, well, what's the best version of this thing that already exists? And that's what same, same with music. It's like, I hear what's there and now what's the best version of this? What can we do to make it be…”
Assertion Supported
Rubin: 'It's Yours' sold 100,000 copies over 18 months without radio play
“It took a long time, probably took 18 months to sell a 100,000, but over 18 months sold about a 100,000, and it was a hit, as much of a hit could be in something that would never be on the radio and a kind of music that nobody listened to or liked.”
Disclosure
Rubin: Fanatical Obsession Drives His Search for the Best Version of Anything
“Well, I'm not a researcher in a professional way, but anything I'm interested in, I want to know everything about it, whatever it is, and even mundane things. If I drink coffee, I want to taste a million coffee. I want to find the best coffee. I want to read w…”
Disclosure
Rubin: Johnny Cash living room demos sounded better than studio band sessions
“The most interesting version of this to me is when he's singing alone, which is really the demos in my living room, him singing me songs. That sounded better than when we went into the recording studio with musicians and played them with the band.”
Assertion Supported
Rubin: U2 requires unanimous consensus for every creative decision
“In a band like U-Two,
It's democratic. Everybody in the band has to like it. If three of the guys like it and one of the guys doesn't, it doesn't happen.”
Disclosure
Rubin: Longevity comes from meditation and acknowledging creativity isn't personal
“I think the fact that I learned to meditate when I was young and always had a grounded, and I, and the fact that I know it's not me, that's, it's like those two things, like I'm grounded and I know I'm lucky to participate in this magic that's happening. I get…”
Disclosure
Rubin never listens to music he produced once it is finished
“I never put on music I worked on, which is funny because I'm making it to be the perfect version of what I wanna hear. But in the process of doing that, there's so much listening involved that it's not fun to go back and listen to it for me. I want to hear som…”