Mansour: Prediction markets attract users because culture is more engaging than earnings
Tarek Mansour · Creating prediction markets (and suing the CFTC) with Tarek Mansour and Luana Lopes Lara · Mar 17, 2026 · at 38:08
Tarek Mansour, co-founder of Kalshi, discusses the appeal and adoption dynamics of prediction markets relative to equity markets.
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“The interesting point, I think, and I think this is part of why prediction markets are being adopted so, so, so much is people like this idea that if like your edge is proportional to your research, how informed you are, how much time and energy you put into this. And I think that only exists in prediction markets or traditional financial markets, except that for a lot of people, traditional financial markets, they're just less interesting, right?”
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