consideration phases
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 6, 2025 by Tobi Lütke · across every show →
Everything said about consideration phases, oldest first
Oct 6, 2025 neutral
Lütke: Online impulse purchases actually reflect long latent consideration phases
“They sort of feel like input purchases, but they tend to be, like, very few people part with money unless they are like, holy shit, this is the thing I always wanted. Like, this is actually usually the longest. ... When you look at log files, you're gonna get …”