The Wisdom Wall
7 quotable lessons, heuristics and mental models. Every one is playable at the moment it was said. No fortune cookies allowed.
“If we actually think about a world where food is grown from cells, we need a really robust, diverse kind of economy behind it with many different players and so on. Um, we can't just come out of the gate vertically integrated like the meat industry today.”
“it's a lot easier to be a private company raising VC money to do research, which is ultimately should just be basic research, because the stuff that's going to be competitive and on the market probably can't happen until that first research happens.”
“biopharma has set this precedent that this is what the price of things should be, and they have no incentive to bring the prices down. Cellular agriculture does have an incentive to bring the price down, and it must bring the price down.”
“Um, but I also think if we're willing to have that same disruptive paradigm shifting mentality, that maybe the manufacturer of this looks more like vitamin or food processing or those kind of other still factories, still produce stuff that you consume, but isn't to the level of biopharma that we really can Bring those…”
“what's happening now is the companies are all building their own separate facilities. There's no standardization. If one works, great. If one doesn't work, like, no one would know why it doesn't work, and then it doesn't prevent the next person from spending their Fifty million dollars better on their facility.”
“There's a big scientific process, like food science transformation that happens when you cook something. And cultivated meat, you don't know exactly how it might perform in a pan. You hope it's going to be exactly the same as the cells from an animal, but you don't exactly know. And so what's clever about having the…”
“the media that you're feeding the cells is probably going to be the thing that costs the most. Same, same like with animals. It's like the feed that's the biggest contributor to the cost of a cow.”