Kann: Solar companies abandoned efficiency retrofits due to high sales friction
Shayle Kann · The pace of home electrification · Oct 19, 2023 · at 24:45
Host Shayle Kann and Rewiring America's Steve Pantano discuss whether residential electrification should be done as a bundled whole-home package or piecemeal.
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“In the early days of rooftop solar, some of those companies, SolarCity being an example, you know, dabbled in like, oh, maybe we should do an energy efficiency retrofit at the same time that we do rooftop solar. They all backed away from that, because it ended up, like, overly complicating the sales process, and You know, it just made the customer acquisition costs higher, all these additional challenges.”
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