Woolley: Broad rollout of dynamic electricity rates is overly complex for consumers
Nick Woolley · EV charging on both sides of the pond · Nov 30, 2023 · at 23:59
Nick Woolley, CEO of ev.energy, explains why he opposes universal deployment of dynamic retail electricity pricing to residential consumers.
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“You don't want to make the proposition too complex because I mean, I hear a lot about like, well, let's just roll out like dynamic rates to everybody within, within markets. And I'm personally not necessarily a fan of doing that. I think some consumers will like that, but I'm not a fan of doing that because it's very complicated, right, for consumers to understand.”
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