Stacey Kauk says some carbon removal startups sell credits below cost
Stacey Kauk · The challenges of building a carbon removal portfolio · Feb 29, 2024 · at 29:54
Stacey Kauk, Head of Sustainability at Shopify, breaks down the difference between actual cost and listed price in corporate carbon removal procurement.
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“One, they're gonna charge the cost. Their price is equal to the cost. And then there are other companies that their price Is less than the cost, and they're taking a loss because they want to come out, and they are having, they have a different business strategy where they want to have a lower price than somebody else doing something similar, or they want to have a signal that this kind of technology is going to cost less, and maybe it will in the long run, but it's not today, but that's what they want to be as their market signal.”
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Shopify relies on internal standards rather than existing registry protocols
“So when we started, we began, it was, we didn't trust a credit that came out against an established protocol on a existing registry.
We reviewed everything and went through it and set ourselves a new internal standard for what we would buy.
so no, we do that …”