Matt Brown
Founder & CEO, CAIS · 2 appearances on the record.
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founderexecutive@mattbrownCAIS ↗LinkedIn ↗caisgroup.com ↗
In 2009, Matt Brown founded CAIS, a fintech platform designed to democratize access to alternative assets for independent wealth advisors. He previously worked as a financial advisor at Shearson Lehman Brothers, co-founded the private equity firm Brown Simpson, and chairs the Board of Trustees for the Museum of the City of New York.
28statements → 18claims → 5claims resolved → 80%fully supported → 3.82/5average certainty → 1.71/5average debate potential → ≈4.5/5argument clarity, estimated → 9said about them ↓
4 supported 0 partly supported 1 contradicted 2 not yet assessed 11 not checkable as stated how the 18 claims stand · each chip opens the sources
3 predictions · 15 assertions · 3 opinions · 6 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 18 claims: statements the public record can support or contradict. 5 are resolved, 2 are not yet assessed, and 11 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.
The record, in short
What the tape says about how Matt argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.
Their most notable supported claim
Brown: US financial advisors manage around $40 trillion in client assets
“U.S. Wealth management, the amount of money that financial advisors advise to Today stands at around 40 trillion dollars. So 40 trillion dollars are advised or managed by financial advisors in America on behalf of their high net worth clients, or their, not ju…”
Their most notable contradicted claim
RIAs allocate under 2% to alternatives compared to wirehouses' 10-15%
“What's interesting though, however, and where the opportunity is, is that the RIA channel has allocation rates to alternative investments less than two percent. Their colleagues in the larger wealth management firms, the wirehouses, on average have allocation …”
Expressed certainty vs assessment result
weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet
How they sound: not measured why? →
We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Matt Brown on measured tape to publish a rate. This says nothing about how they speak.
Everything Matt Brown said on Capital Allocators that made the record, most notable first. Filter by type, assessment or year in the ledger →
Brown: US wealth advisors lack brand recognition for top alt asset managers
“Broadly across the United States and wealth management, no one really knows any of the names of the asset managers. So there really is no brand recognition really even at the top.”
Brown: Up to $10T will shift from wealth to alts next decade
“So really what we're seeing here is not only a growing wealth market overall, growing allocations to alternative investments, say from three to five percent, 10%, or 15%, which is causing really a massive reallocation of capital from traditional assets to alte…”
Brown: Wealth advisors are completely exhausted with underperforming 60/40 portfolios
“Number one is I think there's complete exhaustion in the 6040 portfolio. It's not performing. It's not outperforming. It's not withstanding challenging markets.”
Brown: Wealth Management Channel Offers a Level Playing Field for Alternative Managers
“At the end of the day, it's a pretty level playing field to establish trust and brand and become a preferred fund for these wealth management businesses. So we always say is if you follow the playbook, like we talked about, you do have somewhat of a level play…”
Trillions in wealth management are actively transitioning into alternative assets
“It's trillions of dollars that are currently in process of transition away from, let's call it the ETF mutual fund land into the alternative space broadly.
Whether that's hedge funds, private equity, private credit,
Real estate strategies, crypto strategies, a…”
Brown: Advisor demand for alternative investments is at an all-time high
“So I think the need and demand, the pent-up demand to incorporate alternatives is now at a, at an all-time high.”
Brown: Top asset managers are building thoughtful, low-fee products for wealth channels
“The sophistication in the product innovation that these large asset management firms are working on, whether it's an Apollo or Franklin Templeton, a Hamilton Lane, Blackstone, of course, comes to mind and others. They're really designing very thoughtful, low f…”
Brown: Blackstone, Apollo, and Ares are competing to brand private wealth alts
“The Blackstones, the Apollos, the Aries, all these firms see the high stakes game of capturing that wealth, and they're going to compete for it and be the brand.”
Brown: SEC is gradually becoming more flexible on alternative fund allocations
“The SEC is also gradually coming towards being a little more flexible on Private fund allocation and registered fund allocation for alternatives.”
Brown: Many alternative allocations are driven by first-time advisors
“If you exclude the very sophisticated wealth management firms that know alts well, many allocations to alts right now are first-time advisors putting money to work in alternatives.”
Brown: Wealth advisor interest in crypto fails to translate into fund inflows
“However, on our platform, it is a highly engaged, if not the most engaged educational content on our platform, but there's no correlation to the follow through of capital into those strategies.”
Matt Brown: Early-stage market disruption requires multiple competing evangelists
“You need multiple evangelists in the beginning to turn the tide. So we actually welcome anyone who wants to kind of throw their hat in the ring right now and contribute to the democratization of alternative investments because it's all positive for us.”
RIAs allocate under 2% to alternatives compared to wirehouses' 10-15%
“What's interesting though, however, and where the opportunity is, is that the RIA channel has allocation rates to alternative investments less than two percent. Their colleagues in the larger wealth management firms, the wirehouses, on average have allocation …”
Blackstone, Carlyle, and KKR reoriented their businesses around the wealth channel
“There are Many well-known institutional alternative asset managers who have now really reoriented their entire businesses around the wealth channel and the high net worth channel. Blackstone, of course, being one, Carlyle being another, KKR, but it's not limit…”
CAIS's biggest competitor is advisor inertia, not rival alternative investment platforms
“So really the big challenge isn't any kind of competition that case may have a competitor, for example, or other competitive forces. The main event is capturing the hearts and minds of the financial advisor to stop doing business the old fashioned way, which i…”
Financial advisors are significantly more likely to transact where they learn
“We find that where people learn, they actually transact. So if you're reaching out and learning about something, and you have an opportunity to follow through on that learning experience with a action, in this case, an investment, coupling those two are quite …”
Financial advisors systematically avoid recommending investment strategies they cannot confidently explain
“As a former financial advisor, I just know our industry doesn't talk about things to their end client that they don't understand.
So for example, when we're all at dinner and the conversation of blockchain or crypto starts, you know, there's certain people at …”
Brown: US financial advisors manage around $40 trillion in client assets
“U.S. Wealth management, the amount of money that financial advisors advise to Today stands at around 40 trillion dollars. So 40 trillion dollars are advised or managed by financial advisors in America on behalf of their high net worth clients, or their, not ju…”
Brown: US wealth management assets will reach about $60 trillion by 2030
“In 2030, that number is going to grow to about 60 trillion dollars, which isn't necessarily a very large growth rate, but still an enormous number, which means that the U.S. Wealth management market represents one of the largest collective pools of capital glo…”
Brown: US wealth managers allocate less than 5% to alternatives
“What's interesting about it though, when we look at it through the lens of alternative investments, their allocation rates to alternative investments of that 40 trillion is less than five percent, probably closer to two or three percent broadly on average.”
Brown: CAIS raised $340M in growth equity in early 2022
“At the corporate level, we took in some fairly large private equity partners at the beginning of this year who brought us three hundred and forty million dollars of growth capital to take advantage of this trend that everyone is seeing”
Brown: Sending 120-Page White Papers to Financial Advisors Does Not Work
“I'll tell you what type of education doesn't work. Sending a 120 page white paper to a financial advisor and saying, dig in, call me with any questions. So content has been transformed on how it's been delivered in every aspect. We as consumers of content expe…”
Brown: Distribution of unchanged institutional alternative products to wealth is growing rapidly
“Asset management firms in the alternative space that are using their institutional products. So not changing product structure, they're delivering the same product and outcome that they are to institutions into wealth management. And that's been growing at a v…”
Brown: Private credit and floating-rate assets are seeing strong advisor inflows
“And then of course, just general volatility, the predictable income from private credit and low volatility in that market has collected a lot of dollars. When the markets are unstable, and there's something very attractive about that private credit market. Any…”
The other half of the tape: Matt Brown's own voice is left out of every number here. Other people bring the name up 9 times in 1 episode on Capital Allocators. every mention, with the transcript →
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Appearances (2)
| Episode | Date | Speaking time |
|---|---|---|
| Matt Brown – Tidal Wave of Capital for Alternatives from Retail (Capital Allocators, EP.27 | Sep 26, 2022 | 29m |
| Matt Brown – Democratization of Alternatives at CAIS (Capital Allocators, EP.214) | Oct 11, 2021 | 35m |