Prosek Partners

“A lot of our clients actually invest a great deal of time educating reporters about the industry so that they can get it right, and that is usually repaid In spades.”

“I think at the end of the day, measurement should be about business impact. So I talked to you about accelerating success, right? So if you're a new client, and we're doing our job right, and you go to a meeting, instead of you educating the prospect, or the i…”

“Luckily a lot of elite firms in our space never focused on what I would call the brand building side. They always focused on issues and crisis management. So we're one of the only firms that really does the brand building side.”

“So the rule is basically if you bring a relationship to the firm that becomes a client, you get 10% of that client revenue. For the life of the client and the life of your employment.”

“Your employees are usually the leakers, but I look at a client or potential client's glass door page. I don't know if you've heard of that, and I can tell you what's going to happen based on the entries in that glass door page. People like to poo-poo it, and e…”

“I mean, we must get five calls a week from hedge funds saying, I gotta go from the back foot to the front foot. I gotta learn this stuff and take it seriously, and what do I need to do?”

“I always say at ProSec, you can know anything about anything outside of someone else's salary. That's it. Everything.”

“I give the gift of a peer network. That's my favorite thing to do. So I like to convene people who want to get to know each other, and those people usually, when they get to know each other, they say, gosh, who did this for me? Oh, Jen did this for me, and whe…”

“When you're small, you think you're a family, and that's great, and there's a lot of good that comes out of that culturally, but it is a place of business, and you do need policies and rules”

“The quality of our work really hasn't changed from when we were small to when we're large, but what has changed is our credibility and our reputation. So, and how much does that accelerate my goals? It's huge. I mean, in the old days, I had to knock on every d…”

“SPAC, SPAC, SPAC. We are launching. I don't know how many SPACs we've launched. Bajillions. I'm on the board of a SPAC. So the SPAC thing is massive.”

“You don't want to have the first meeting and spend the entire time explaining who you are, what you stand for, what you do. You want to have that second meeting in the first meeting, which is like getting right to the point of what your goal is.”

“So CRM and email marketing, and we've even seen a lot of firms adopting Google AdWords campaigns to create paid visibility online. I mean, when did you ever see like a credit shop doing a Google AdWords campaign? But that's happening.”

“Within weeks, they had a feature story on the front cover of the business section, and the headline was, the firm that banned the word deal.”

“And frankly, a lot of my gals come back better after having kids because they separate the nice from the necessary and they know how to laser focus into what they need to do, not what all the other noise.”

“I do not hire people Often when I need them, I hire them because someone's very special comes across my desk and I'm like, this was not in the budget, but I'm doing it because it's all about the people.”

“Almost none of my clients understand the amount of money and time it will take to do true consumer marketing.”

“I think the emerging market of marketing has maybe 10 years left, so that's a growthy 10 years, and that's exciting.”

“Having said that, if you asked me five years ago, how many female CEOs do you have in the portfolio? I'd be like five, six. I have 40 now. 40.”

“Most of my clients don't want to spend the money for the market research.”

“First of all, a lot of our managers are making five or six trips to the Middle East on a regular basis during the season.”

“I'm not a big fan of, we're having the speaker. Just because I feel in my events, every person in the room is a star. And people want to hear from each other and get to know each other. So I like small intimate rooms, under 22 people, where the food is amazing…”

“And where I see this going is that My clients who never really thought about hospitality as a strategy will”

“We do not go and mingle and spend money on that unless we monetize it, and I've always known the day after what was my immediate ROI and what is my ROI six months later, a year later.”

“Almost all of our clients who are raising money are focused on the Middle East. And how to build relationships there. And we actually opened an office in Abu Dhabi partly to support that just because we have so many clients that care about it. We're doing the …”