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brand

also referred to as: brands

3 statements across 3 episodes · 2 bullish · 0 bearish · 3 people on the record · first statement Mar 2, 2020 by Mike Mauze · across every show →

Everything said about brand, oldest first

Mar 2, 2020
Insight
Mauzé: Investors must avoid backing bad brands in great categories
“One thing we've always been conscious of is making sure that we're not investing in bad brands in great categories. So we don't want to talk ourselves into a category. We want to talk ourselves into a great entrepreneur and a great brand.”
Mike Mauze Mar 2, 2020 ▶ 29:12 Mike Mauzé - Escape Velocity for CPG Brands at VMG Partners (First Meeting, EP.16)
Aug 8, 2022 positive
Insight
Brands achieve better marketing impact by investing in creators over actors
“I think brands and businesses are better served putting money behind real people versus actors, because actors are just not known by their audience for their passions.”
Brent Montgomery Aug 8, 2022 ▶ 38:57 Brent Montgomery – The Disney Flywheel at Wheelhouse (Capital Allocators, EP.265)
Jul 15, 2024 positive
Opinion
Jennifer Prosek: Private Markets Firms Recognize Brand Impacts the Bottom Line
“Now there is not one private markets firm on the planet that doesn't believe that brand and story and being on the offense doesn't hit the bottom line. It creates efficiencies across this rubric we call talent, deals, and capital.”
Jennifer Prosek Jul 15, 2024 ▶ 7:45 Jennifer Prosek – Nailing the Narrative (EP.396)
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