The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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Kennedy: In an active shooting, I evacuate my family then engage
“You know, if I'm at the mall, or I'm at church with my family, And I start hearing gunshots. First thing I'm doing is getting my family off the X, right? Like they're going to get in the car. They're going to be gone. There's not a chance in hell that I'm not …”
Tim Kennedy Jun 5, 2024 ▶ 30:28 Special Forces Sniper: Surviving ISIS, the F.B.I, and Modern Masculinity | Tim Kennedy
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Kennedy: Military tradecraft can be inverted to rescue Americans from conflict zones
“These are the things that we were taught by our government to do. And I take the inverse of that and do that for good in a country to rescue Americans out of a conflict area.”
Tim Kennedy Jun 5, 2024 ▶ 54:37 Special Forces Sniper: Surviving ISIS, the F.B.I, and Modern Masculinity | Tim Kennedy
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Sanchez: She would not invest personal capital in car-free neighborhood developments
“I wouldn't bet against those guys. They're much smarter than I am at those firms, but probably wouldn't be something I'd put my own money in.”
Codie Sanchez Apr 30, 2024 ▶ 17:16 “You Need to MOVE OUT of your Hometown to get Rich” (feat. Rob Abasolo and Nathan Barry)
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Johnson disregards his first five thoughts to let his brain situate itself
“I know with my thoughts, in any given situation, I will disregard the first Five or six thoughts I have on anything because I know my brain's like just trying to situate itself.”
Bryan Johnson Apr 23, 2024 ▶ 10:56 Everything We Know About Food & Medicine is Wrong (feat. @BryanJohnson)
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Johnson: Blueprint aims to be the best health protocol and completely free
“We tried to basically make the best health protocol in human history, and then make the whole thing available for free for everybody.”
Bryan Johnson Apr 23, 2024 ▶ 16:09 Everything We Know About Food & Medicine is Wrong (feat. @BryanJohnson)
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Sanchez: Copycats have turned my creator business into hand-to-hand combat
“In my business, at least right now, I'm thinking in lots of different ways, God, I just feel like we're hand-to-hand combat. We're just like fighting against all these other people who are trying to do something just like us. They copied us in some way, and th…”
Codie Sanchez Apr 23, 2024 ▶ 35:35 Everything We Know About Food & Medicine is Wrong (feat. @BryanJohnson)
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Abdaal maximizes profit strictly within his desired lifestyle constraints
“The goal is maximizing profit within the constraints of the life that I want.”
Ali Abdaal Apr 9, 2024 ▶ 35:09 How to Effortlessly Build an 8-Figure Business in 2024 (feat. @aliabdaal)
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Perez: Wisdom Ventures raised a $10M Fund I and $77M Fund II
“We started a venture capital company called Wisdom Ventures, and it's been successful. You know, we've we had a, our first fund was ten million, our second fund, seventy-seven million, and we've invested in great companies that are really trying to scale welln…”
Diego Perez (Yung Pueblo) Sep 8, 2026 ▶ 14:46 5 Habits Constantly Draining Your Energy | Yung Pueblo
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Perez: Releasing essays at 80% completion tests audience resonance for books
“When I try to, especially if I'm releasing an essay, I try to get it to 80%. If it feels like it's 80% of the way there, it's good enough, and if it's good enough and people really resonate with it, then maybe that can become a chapter in a future book.”
Diego Perez (Yung Pueblo) Sep 8, 2026 ▶ 18:18 5 Habits Constantly Draining Your Energy | Yung Pueblo
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Perez: Sober meditation is preferable to psychedelics for observing true reality
“And I've tried psychedelics, I've tried a bunch of different things when I was younger, and it's great. I think, you know, for some people that gives them tons of value, for me, I'd rather observe reality as it is.”
Diego Perez (Yung Pueblo) Sep 8, 2026 ▶ 30:48 5 Habits Constantly Draining Your Energy | Yung Pueblo
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Adelman: Business ties with Maverick Carter provide no sports negotiation advantage
“His business partner, Maverick Carter, and I are very close friends. We're in some deals together, but that doesn't mean shit, right?”
David Adelman Aug 24, 2026 ▶ 1:23 Billionaire Investor: How I’d Go from $0 to $1M in a Year | David Adelman
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Adelman: Lost Millions on Venture Bets That Went to Zero
“I've had several venture bets that, you know, we've gone into and they've, you know, they've gone to zero where I've lost, you know, several million dollars. Now one of them was cause the person was a bad person is ultimately in jail.”
David Adelman Aug 24, 2026 ▶ 40:23 Billionaire Investor: How I’d Go from $0 to $1M in a Year | David Adelman
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Adelman vets consumer venture deals through his daughters for trend insights
“When we invest in a venture company, first thing I do is I send it to my girls. I'm like, what do you guys think about this? Like they know cool way more than me. They know stuff like way better.”
David Adelman Aug 24, 2026 ▶ 51:38 Billionaire Investor: How I’d Go from $0 to $1M in a Year | David Adelman
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Godin: Purple Cow was self-published in milk cartons for 5,000 people
“So when Purple Cow came out, I didn't have a publisher. And I published it myself in a milk carton for only 5000 people because I was writing it for them. I didn't write that book for me. I wrote that book for them.”
Seth Godin Aug 12, 2026 ▶ 48:05 How to Solve Problems Better Than 99% of People | Seth Godin
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Mann: Studio Is Producing 40 Vertical Drama Films for Fox
“And then we started a whole division that creates original content for Samsung TVs. Then we went into vertical dramas where we're doing 40 films for Fox.”
Dhar Mann Jul 29, 2026 ▶ 27:42 From $0 to $5M Per Month: How Dhar Mann Broke YouTube
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Dhar Mann: Studio capped headcount around 200 by Year 6
“Six, we started a, we capped out around like 200 or so, and then now we kind of try to stay there.”
Dhar Mann Jul 29, 2026 ▶ 35:24 From $0 to $5M Per Month: How Dhar Mann Broke YouTube
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Mann: Dhar Mann Studios yields one published video per ten concepts
“So I would say out of those 10 ideas, ultimately, when you break it all down, you have about one that finally makes it to the YouTube page.”
Dhar Mann Jul 29, 2026 ▶ 54:59 From $0 to $5M Per Month: How Dhar Mann Broke YouTube
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Sanchez: Raised $5M for business marketplace BizScout
“We've, we have one business that we raise for now BizScout, which is our business buying and selling marketplace. We didn't raise that much, five million bucks.”
Codie Sanchez Jul 22, 2026 ▶ 55:21 The Mindset Shift That Made Me Millions | Robert Herjavec
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Woods uses AI to generate weekly podcasts summarizing customer calls
“Once a week, an agent goes into that Slack channel, finds everything our customers have said over the last week, sends that to another application where it's turned into a podcast. When I wake up Wednesday morning by five AM when I'm at the gym, I'm listening …”
Geoff Woods Jul 15, 2026 ▶ 1:01:14 How to Use AI to Make Money, Grow Your Business, and Be More Productive | Geoff Woods
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Hammer chooses to invest rather than prepay his 2% student loans
“I still own my student loans. I mean, they're like two percent. So what am I going to do? I'm investing. Like I'm investing. I'm not, you know, I'm going to do it. I'm going to do my standard 10 year process and I'm investing.”
Caleb Hammer Jul 13, 2026 ▶ 10:16 The #1 Money Habit That Separates Winners from Losers | Caleb Hammer
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Hammer states his monthly business payroll is approximately $500,000
“So I'm happy to talk about my success and that the Podcast is successful and that I make money and that I brag about how many people I employ and how my, you know, payroll is like a half a million dollars a month.”
Caleb Hammer Jul 13, 2026 ▶ 44:47 The #1 Money Habit That Separates Winners from Losers | Caleb Hammer
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Pabrai: I only quit my job once startup cash flow exceeded salary
“After nine months of banging at doors and doing things, I had three clients, and those three clients were giving me enough cash flow that it exceeded my salary. And that's when I quit. So effectively, it was risk-free because I never went to a situation where …”
Mohnish Pabrai Jun 15, 2026 ▶ 5:59 Go From $10k to $1M in 3 Years With This Strategy | Mohnish Pabrai
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Pabrai: At 25, I drained $30k savings and maxed $70k credit cards
“I was 25. I had about 30,000 in my. I took that to zero because I said, if it fails, I can go back and start over. Not a problem. And I took every credit card I could get. So I had 70,000 in unused credit card credit limits available. And as the company starte…”
Mohnish Pabrai Jun 15, 2026 ▶ 6:40 Go From $10k to $1M in 3 Years With This Strategy | Mohnish Pabrai
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Pabrai: Funds previously owned 1% of Ferrari for $10M
“My funds used to own one percent of Ferrari at a cost base of about ten million dollars.”
Mohnish Pabrai Jun 15, 2026 ▶ 27:35 Go From $10k to $1M in 3 Years With This Strategy | Mohnish Pabrai
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Pabrai: Pabrai Funds tripled its money on Level 3 bonds while clipping coupons
“We went for three years, we clipped the coupons, and after three years, the bonds are at 60 cents. I didn't even wait. I sold them. So basically we tripled our money on what we paid for the asset plus we got the interest in the meanwhile.”
Mohnish Pabrai Jun 15, 2026 ▶ 33:43 Go From $10k to $1M in 3 Years With This Strategy | Mohnish Pabrai
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Pabrai bought Goldman Sachs at $65 per share, half Buffett's price
“I bought it at 65 dollars a share, ok? Half of Warren's price.”
Mohnish Pabrai Jun 15, 2026 ▶ 35:42 Go From $10k to $1M in 3 Years With This Strategy | Mohnish Pabrai
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Evans: Amazon's on-demand t-shirt printing business started as a six-page memo
“One of the businesses I helped start was our t-shirt printing business. So I had to justify like, hey, we've never printed t-shirts before. Why is this a good idea? And why should we do it? And what's going to be the consequences? And three of us worked togeth…”
Ethan Evans Jun 3, 2026 ▶ 1:17:42 Ex-Amazon VP: Lessons from Working with Jeff Bezos that Changed My Life | Ethan Evans
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Sanchez: Contrarian Thinking launched with a $499 weekly lifetime membership
“And when I started Contrarian Thinking, I offered a lifetime membership to something that required my time every single week And I think I charged people like 499 bucks for it for a lifetime of access.”
Codie Sanchez Apr 24, 2026 ▶ 18:12 Stop Overthinking: The 70% Rule to Beat Procrastination
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Sanchez: A $100K laundromat purchase yielded a 67 percent annual return
“You know, that laundromat cost me a 100,000 dollars and it made me 67,000 dollars a year. That's a pretty damn good cash on cash return.”
Codie Sanchez Apr 14, 2026 ▶ 5:34 How to Make the Greatest Comeback of Your Life.
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2 Chainz: Bought Three Downtown Atlanta Buildings in Castleberry Hill
“I bought a couple of pieces of land in downtown Atlanta and this historic place called Castle Berry Hill. I had like three buildings.”
2 Chainz Mar 12, 2026 ▶ 2:14 The Power of Delusional Self Belief | 2 Chainz
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2 Chainz: Esco Restaurant Has Under Nine Locations and Is Franchising
“We have maybe a little bit under nine, but we should, because we're franchising now. Memphis, the Memphis ESCO is doing really well. We have one in Dallas.”
2 Chainz Mar 12, 2026 ▶ 4:11 The Power of Delusional Self Belief | 2 Chainz
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2 Chainz: Bought a $300K+ studio tour bus before signing record deal
“It had a stove on there, it had a bed, it had a studio. So, that's everything I need, whether I had a hotel or not, I could really, like, make it work from there. So I bought that, I bought the bus, I don't know, it was maybe 300, a little bit over 300,000, yo…”
2 Chainz Mar 12, 2026 ▶ 26:51 The Power of Delusional Self Belief | 2 Chainz
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2 Chainz Discloses Co-Owning Atlanta Strip Club Candyland
“I have another business partner by the name of Joe. He's running my adult, I have a strip club in Atlanta called Candyland. Be open three years this year.”
2 Chainz Mar 12, 2026 ▶ 40:19 The Power of Delusional Self Belief | 2 Chainz
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Galloway: Caps Any Single Investment at 3% to 4% of Net Worth
“I don't invest more than three or four percent of my net worth in any one thing.”
Scott Galloway Mar 9, 2026 ▶ 31:13 Scott Galloway: The ONLY Savings Strategy You Need
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Galloway: Started nine companies, resulting in four failures and two hits
“I've started nine companies. Four have failed, three are kind of a, three are kind of a tie, got the money back, and two, two were hits.”
Scott Galloway Mar 9, 2026 ▶ 46:34 Scott Galloway: The ONLY Savings Strategy You Need
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Sanchez: Contrarian Thinking opened 'vibe coder' roles across all company departments
“We did this job posting, Bill, and I was like, we're hiring You know, we're hiring sort of vibe coders. We're hiring them in every single department. We're hiring engineers as well, but we already have engineers that we've been hiring. I've never hired this pe…”
Codie Sanchez Mar 4, 2026 ▶ 25:28 The Most Important Career Advice You'll Ever Hear (In The AI Era) | Bill Gurley
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Gurley consumes any public talk by Shopify's Tobi Lütke within 24 hours
“And I, if Toby talks, you know, anywhere publicly, I consume it within 24 hours. I just find him so wonderful and so fascinating.”
Bill Gurley Mar 4, 2026 ▶ 32:51 The Most Important Career Advice You'll Ever Hear (In The AI Era) | Bill Gurley
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Mycoskie's new brand 'Enough' pledges 100% of profits to mental health
“A hundred percent of the profits from enough goes to mental health organizations.”
Blake Mycoskie Feb 13, 2026 ▶ 23:13 How to Start A Business With NO Money | Blake Mycoskie (Founder of TOMS)
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Mycoskie secured Kid Cudi as a founding partner via cold outreach
“Kid Cudi is one of my partners. I cold called him. You know, I mean, literally, I, you know, had a friend that knew his manager... She got in front of him. A day later, he's like, hey, can I do a Zoom with Blake? All of a sudden, I'm Zooming with Kid Cudi, and…”
Blake Mycoskie Feb 13, 2026 ▶ 28:05 How to Start A Business With NO Money | Blake Mycoskie (Founder of TOMS)
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Sanchez: Lacking a prenup in first marriage caused major financial losses
“You know, I'm divorced previously and then happily remarried. But it was awful. I mean, when I, it was awful. It was probably one of the hardest things I've ever been through. And I lost a ton of money and time and pain and sorrow and whatever, because we didn…”
Codie Sanchez Feb 5, 2026 ▶ 23:29 Investing Expert: Your Step-By-Step Plan to Build Generational Wealth | Vivian Tu
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Charlamagne reveals he owns Krystal burger franchises in South Carolina
“One of my, you know, business ventures, which is the Crystal franchises that me and my wife have in South Carolina. I got into them because of Two Chainz, you know.”
Charlamagne Tha God Jan 28, 2026 ▶ 1:15:57 Stop People Pleasing: How To Set Boundaries (And Say No) | Charlamagne Tha God
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Sanchez targets $100 million in revenue for one of her companies.
“You know, one of the things I told my husband this year for one of our companies, I want to do a hundred million dollars in revenue.”
Codie Sanchez Jan 27, 2026 ▶ 10:52 8 Tips For Killing Weakness (From Someone Who Learned The Hard Way)
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Robbins: I refuse to enter any partnership without full background checks
“What I do is a full background check on everyone now. And it saves me enormous amount. And I tell them upfront, listen, I'm an open book. Please do a full background check. Everything on me that you want to check, but I don't go into any partnerships without a…”
Tony Robbins Jan 7, 2026 ▶ 51:10 How To DESTROY Negative Thoughts (And Rewire Your Brain) | Tony Robbins
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Holiday keeps zero social media apps on his personal smartphone.
“I don't have any social media apps on my phone.”
Ryan Holiday Dec 31, 2025 ▶ 10:34 How To Build Self-Discipline For 2026 (5 Step Routine) | Ryan Holiday
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Holiday: Research Process Remains Fully Analog for Deep Comprehension
“My research method is as analog and as old school as it can be because I'm trying to actually understand what I'm dealing with.”
Ryan Holiday Dec 31, 2025 ▶ 34:39 How To Build Self-Discipline For 2026 (5 Step Routine) | Ryan Holiday
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Ryan Holiday reveals his books have sold roughly ten million copies.
“My books have sold millions of copies, which I take to mean there are millions of people who don't like me, like not just millions of people who saw this stuff and then decide, like, I would argue more people saw it and decided not to buy it than saw it and de…”
Ryan Holiday Dec 31, 2025 ▶ 1:01:34 How To Build Self-Discipline For 2026 (5 Step Routine) | Ryan Holiday
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Sanchez: Two Bad Partnership Deals Cost Me Seven Figures Last Year
“Like last year I did really, really too bad partnership deals that cost me seven figures and time.”
Codie Sanchez Dec 30, 2025 ▶ 13:38 How To Set Goals For 2026 That You’ll Actually Follow Through On
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Sanchez's Holding Company Owns 800 Home Service Franchise Locations
“We own a, it's called Pink's. It's actually very cool. It's like, a 170 locations across the U.S. The whole home service franchise is about 800.”
Codie Sanchez Dec 10, 2025 ▶ 24:48 $20 Billion Worth of Sales Knowledge in 57 Minutes | Ryan Serhant
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