The Ledger
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Sanchez: TikTok Based Its Algorithm on 5-to-10 Second Attention Limits
“TikTok actually based its entire algorithm on this single idea that humans can only pay attention for five to 10 seconds.”
TikTok reached 1.6 billion users in 2024, triple the size of X
“TikTok goes from zero users to 1.6 billion by 20 24. And oh, by the way, that's like three X Twitter and Snapchat and almost the same as Instagram, slightly less. However, it is the fastest growing social channel ever with 10 X the growth trajectory.”