Tu: Media literacy is an essential component of financial literacy
Vivian Tu · Investing Expert: Your Step-By-Step Plan to Build Generational Wealth | Vivian Tu · Feb 5, 2026 · at 8:49
Financial educator Vivian Tu explains how targeted digital advertising and tracking pixels manipulate consumer spending behavior.
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“I think media literacy right now is such a big part of financial literacy, because if you don't think about why someone is incentivized to show you something, you won't know why they bothered to do it in the first place.”
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