Sanchez: Income increases happiness for most, according to 2023 research
Codie Sanchez · How to Build a Business That Makes Money Without You · Aug 17, 2026 · at 4:42
Codie Sanchez, founder of Contrarian Thinking, reviews academic research reconciling conflicting findings on the relationship between income and happiness.
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“In 2023, the two rivals did something nearly extinct in academia. They put all their data together, brought in a neutral referee, and published a joint answer on one of the top journals in the country. The finding? Both were right about different people. For most people, more money really does, in fact, buy more happiness. But for the unhappiest, roughly 20%, the benefit stops around a hundred K. Past that line, money can't touch what's actually hurting them.”
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