Ankur Jain, founder of Bilt Rewards, explains why bootstrapping early allowed them to spend 18 months securing federal approvals instead of chasing short-term growth metrics.
“If I had raised venture capital money at the beginning of the company, there's no way I would have had the freedom to make the decision to fight for 18 months to go try to solve that. Because we were looking at this for a 10, 20, 30 year opportunity was worth it. If I had taken venture money and they were looking for, well, how are you going to raise your next round in 12 months at a higher price, we would have just gone out and been forced to launch something that was very different and hadn't spent the time invested in building that foundation.”
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More from Ankur Jain
Opinion
Jain: Founders should avoid traditional VC in their first two years
“I mean, candidly, I'm pretty anti-raising capital from traditional investment groups, especially in the first couple of years of your business.”
Ankur JainMay 13, 2026▶ 1:59Billionaire Founder: No One Tells You This About Starting A Company | Ankur Jain
Insight
Jain: Traditional VC traps founders in a rat race for vanity metrics
“The problem with that is the minute you take capital from a traditional investment fund, you are on this, like, rat race where everyone is chasing growth and these, you know, whatever the hot metric of the month is.”
Ankur JainMay 13, 2026▶ 2:21Billionaire Founder: No One Tells You This About Starting A Company | Ankur Jain
Insight
Jain: Early founders should bypass VCs to partner with corporate buyers
“In the early days, why would you go to a middleman, like a venture firm, whose value add is to connect you to somebody else, who by the way, then still doesn't have any interest in actually helping you, right? Versus going directly to these companies that you …”
Ankur JainMay 13, 2026▶ 8:34Billionaire Founder: No One Tells You This About Starting A Company | Ankur Jain
Insight
Jain: Raising a $100M check is easier than early rounds
“It's pretty much the same process when you're raising a hundred million dollar check. If anything, it might actually be easier. Yeah. Because you're talking to folks at that scale, this is what they do institutionally.”
Ankur JainMay 13, 2026▶ 1:44Billionaire Founder: No One Tells You This About Starting A Company | Ankur Jain
Insight
Jain: Aspiring founders motivated only by company size should keep day jobs
“If somebody started the conversation by saying, I want to build a big business, I would say, go stay at your day job. Because it is so painfully difficult, and unless you are so passionate about the problem you're solving, it's not worth it”
Ankur JainMay 13, 2026▶ 11:18Billionaire Founder: No One Tells You This About Starting A Company | Ankur Jain
Disclosure
Jain: I only build businesses with my close personal friends
“If you start a company with people that you trust, I'm the opposite of the, hey, don't do business with your friends. I only want to do business with my friends.”
Ankur JainMay 13, 2026▶ 15:05Billionaire Founder: No One Tells You This About Starting A Company | Ankur Jain
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