Sanchez: Small Businesses Typically Trade for 2x to 3x Profits
Codie Sanchez · Negotiation Expert: Stop Arguing, Start Winning | Kwame Christian · Aug 7, 2025 · at 9:32
Codie Sanchez, investor and host of BigDeal, explains to negotiation expert Kwame Christian how she anchors small business sellers on typical market valuation multiples.
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“Typically, you know, as you know, if you go and look at biz by sell or some of the biggest sites out there for buying and selling businesses, businesses trade for two, To three X the profits of the business. And so on average, we're dealing with two to three X profits of the business.”
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