Sanchez: 1% increase in monetization yields 12% business growth
Codie Sanchez · Do This One Thing to 2x Your Business · May 5, 2025 · at 9:54
Codie Sanchez, founder of Contrarian Thinking, breaks down the math behind business revenue growth levers including acquisition, retention, and monetization.
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“Well, what's interesting is Y Combinator did a study, and they said for every one percent increase in each one of these, Acquisition, retention, and monetization. What amount of growth do we get from it? Well, it turns out, if you get one percent increase in new clients, you get about three and a half percent growth. If you get one percent increase in retention, keeping your clients, you get about 6.6% growth. And if you get one percent increase in the monetization, or how much you charge to your clients, you get about 12%”
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