The Exchanges

Q So first we got to start out with getting an online following is really just reputation increase, right? But if, if somebody came to me and they were like, I want to grow my personal brand fast and I want to follow your system, Rory, what would be the first couple of steps that you would tell them? Do you have like a steps one through 10?

A Sure. Let's, here's what I would say. Don't start with why, start with who. So I love Simon Sinek and, but when you're building a personal brand, What matters most is being clear on who you're talking to. The sooner, once you're clear on who you're talking to, every other downstream decision becomes clear. What are their problems? What content will attract them? What can I sell to them? How much can they afford? What do they need? Where are they? How do I reach them? If you are unclear on your who every other decision becomes fuzzy. Like, what do I say? What do they want to hear? What topics, what it's, if you have diluted focus, You get diluted results. So you have to get crystal clear on who you're talking to. Now, the shortcut on this to figure out who is your who, what we realized is that for all of us, you are most powerfully positioned to serve the person you once were. You are most powerfully positioned to serve the person you once were. That's the fastest path to get clear on your who. And once you nail that, now all of a sudden I go, I can serve that person in the deepest way. And now all of a sudden you have a, you have a chance to make content that breaks through the noise. So that's the first place you start with who.

AI assessment note: “Don't start with why, start with who.”

Q believe that the internet and attention is the most powerful weapon that you have today in the 21st century, and if you have money, you can buy attention, uh, but if you don't have money, you can't buy attention, and so for people today, I was kind of thinking, if we could break this down from, let's say right now, you have no audience, no followers, where would you start?

A Yeah, I, I mean, you, you have to start by changing how you think about online. I mean, I think When we talk about personal branding people, their mind goes crazy to like tick tock and, and, and algorithms and brand guidelines and colors and logos and fonts. The way that we define it is that personal branding is simply the digitization of your reputation. So what I would want, if you're just starting out, what I would say is remember that this is reputation. It is as old as time, like what matters more than the number of followers you have. Is the depth of trust that your followers have with you. And so people get all freaked out about like who they're going to be on camera and what they're going to say. And it's like, be who you are in real life. Be someone that is an expert, be someone who adds value to people to that, be someone who adds value to people's lives and, and build trust first and foremost.

AI assessment note: “you have to start by changing how you think about online”