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Brodbeck: AI Personalization Depends on Underlying Data Architecture, Not LLMs
“Well, I think this is more about how companies design and develop their data architectures than generative AI understanding personalization on the individual level.”
Priceline Generates AI Marketing Content for Top 1,000 Global Destinations
“So we've taken the top 1000 city destinations in the world and have been systematically creating content in those three different channels I talked about.”
Priceline Saw Mixed Results in Generative AI Code Automation Pilot
“So we've just recently completed a pilot of a product that played in the generative AI space as it pertains to code automation. And quite frankly, we had mixed results.”
Generative AI's True Developer Value Is Automating Maintenance Tasks, Says Brodbeck
“And that's where I see the real value in generative AI is unlocking a lot of the maintenance and support functions that developers have to do and having them solely focus on Building great features for your product.”
Static Audience Tiers Fail Because Customer Travel Contexts Constantly Change
“What we're really striving for is really one-to-one personalized, a one-to-one personalized product experience, because The same person that you could put into an audience the next time they come back to Priceline could be looking for something completely diff…”
Priceline Rolls Out Generative AI Checkout Bot to 100% of Users
“We ran tests to make sure that the bot had a positive impact on the user experience and the, you know, and revenue, and after several iterations of prompt engineering, we got to a point where the bot was A-B testing positive, and so we pushed it out to a hundr…”
Priceline Develops Natural Language Free-Text Travel Concierge Features
“Now we shifted our focus towards what we're calling The travel concierge part of our business, which is really the trip planning, and we're currently working on capabilities to allow users to do free tests, free text searching.”
Grounding LLMs With Proprietary Data Reduces Hallucinations and Improves Caching
“Marrying the large language model with our own data sets with third-party data really drives down, ah, the amount of hallucinations that we get from these kinds of conversation and almost creates authoritative sources of cash information around hotel reviews, …”
Unmanaged LLM API Calls Cause Generative AI Costs to Skyrocket, Brodbeck Warns
“Cost in, in running and managing a generative AI platform could skyrocket. So you have to be very smart about when you refresh or make direct calls to the large language model and this third party information.”
Priceline Connects Customer Data Platform Directly to Generative AI Interface
“And so what we've done is we've married all that rich CDP data so that when you log into the gender of AI experience, a signal is fired that understands who you are. So in this case, you're Alex and I understand what you searched on, what you've booked in the …”
Priceline Validates AI Outputs Against Google Places API to Prevent Hallucinations
“We've built a hallucination service that verifies the information using third-party information sources. Like in the case for a lot of our hotel products, we're using Places API from Google. Which is really an authoritative source for a whole host of geographi…”
Priceline Sees Significant Savings From Post-Booking Generative AI Support Chatbot
“I can't share the exact results, but we're seeing significant operational efficiency and savings By using this technology as part of our post-booking flow and have plans to expand it to all of our product lines in the foreseeable future.”