Insight certainty 4/5 debate potential 1/5

Unmanaged LLM API Calls Cause Generative AI Costs to Skyrocket, Brodbeck Warns

Marty Brodbeck · How Generative AI Is Changing Travel — With Priceline's Marty Brodbeck · Dec 12, 2023 · at 10:59

Marty Brodbeck, CTO of Priceline, discusses the operational expenses and caching strategies required for running generative AI in production.

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“Cost in, in running and managing a generative AI platform could skyrocket. So you have to be very smart about when you refresh or make direct calls to the large language model and this third party information.”

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