Insight certainty 4/5 debate potential 2/5

McDermott: Traditional customer support metrics are obsolete in an AI era

Adrian McDermott · Zendesk's Adrian McDermott: AI's Customer Service Potential, Adoption Cycle, Scale vs. Orchestration · Dec 5, 2025 · at 4:59

Zendesk CTO Adrian McDermott discusses how AI automation alters core operational KPIs in customer support.

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“Customer service is this human powered factory, right? The metrics are ones of throughput and effort. It's like tickets today, per day, time to first response. You know, all of these things where you're measuring productivity, average handle time. In an AI world, you know, especially when you're automating tickets, tickets per day is infinite. You know, I'll just, there will be more inference. It's fine, right? Average handle time is talk to me for as long as you want. The more you, the longer you engage, the better it is, right? Time to first response is usually about 300 milliseconds, depending on how many inference trips, chips were available for your provider. And so even the metrics are outdated in an AI era.”

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