Söderström: LLMs will enable literal relationships between consumers and brands
Gustav Söderström · Spotify Co-President Gustav Söderström on their future with Generative AI · Nov 13, 2024 · at 23:24
Gustav Söderström, Co-President and CPO/CTO of Spotify, discusses how AI transforms brand personalities from metaphors into interactive companions.
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“And I think what is going to happen with these LLMs is at least for some brands, you will start having literal relationships with them.”
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“What tends to happen in these worlds is that the thing that is scarce gets even more valuable. So one bet would be that true human connection gets more valuable than ever. When a lot of what you talk to in the future may be LLMs.”