Spotify

“Before Spotify, the technology sort of preceded the business model. It was great for consumers. They could now get all of this music for free, but it didn't work for, Creators. And I think we're in the same period of time now where the technology has preceded …”

“So I think there's actually a scale between zero AI and a hundred percent AI. And I think we're on this progression where it's actually going to be very difficult to say what is an AI song.”

“Going to zero user investment seems good in the short term, but I don't think it's good in the long term because you actually lose signal from that user. And at the end, I think they feel less participatory in the experience.”

“The biggest barrier to something new right now, unfortunately, isn't necessarily the quality of the application. It's the user acquisition cost.”

“So what we've done since then is we've invested quite a lot in this is quite recent that is rolling out in LLMs that actually tell interesting stories about the music. And we see very strong effects on this, on the retention of the application.”

“These deep learning based systems, they had flattened out in terms of if you added more user data or more parameters, they did not get better like the LLMs. There were no scaling laws. It's just like, it is what it is, and you could move at .2%. There's someth…”

“Apple hadn't invested in it and they had like nine to eight percent Of the market.”

“And I think what is going to happen with these LLMs is at least for some brands, you will start having literal relationships with them.”

“For certain things, maybe you could create better white noise, maybe you could create better you know, always varying ambient music for your studying, maybe for gaming, maybe that music should automatically adjust what's happening on the screen. So I think we'…”

“I do think the human need for having someone to believe in an actual artist that you care about, I don't think Taylor Swift will be Replace by an AI, not because the music couldn't sound similar, but because the whole point is Taylor Swift and belonging to som…”

“We have detection systems for if you are if it's a derivative of work of something that already exists. So we have systems to take these down.”

“If you only treat it as statistics, the application is going to be very weird at the end of the day. So you have to combine some sort of vision and conviction, but you have to be still very data driven.”

“I think in 20, 24, the user should not adapt the software to the content. I think in 20, 24, the software should adapt to the content.”

“Well, for the people that use it, it's actually their biggest set. It's bigger than their Discover Weekly usage.”

“So we're actually reemphasizing playlisting quite a lot.”

“When we survey users and we ask them what percentage of your listening is with others, it's a huge percentage. Double digit percentage. So music is actually a very social activity still.”

“Should we generate all the music ourselves? And that's where we're saying, no, we're not going to generate that music and other platforms maybe will because it's cheap content, right? So that's the key difference of we decided what we want to be in this world.…”

“There are content creators out there that are making tens of millions of dollars a year just creating content for those searches that don't have good results right now, because Spotify surfaces that list of things where they don't give those results.”

“One podcast hit the top 30 trending on Spotify. That was entirely AI. Created about the Epstein files, an 80 four-part series, taking those documents and turning it into a show.”