Instagram, every mention
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every year anyone Alex Kantrowitz 103Ranjan Roy 32Mike Krieger 31Jonathan Haidt 6Ryan Broderick 4Reed Albergotti 4Caspar Lee 4Andrew Callaghan 4Andrew Bosworth 4Y-Lan Boureau 3
Verbatim, from the transcripts: the passages where Instagram comes up
Cloudflare CEO: We're Ready To Block Millions of Websites From AI — With Matthew Prince
- ▶ 40:51 Matthew Prince The answer is you go on something like a Instagram or a Facebook or even a Google AdWords search, and you start to buy the ability to get your product in front of consumers. 2 times in the scene
Software’s Epic Comeback, Meta’s AI Layoffs Blunder, South Korea Stock Market Chaos
- ▶ 22:31 Alex Kantrowitz For the future owner of Facebook and Instagram. 2 times in the scene
- ▶ 34:33 Alex Kantrowitz Meta agrees to pay eighteen billion to settle U.S. lawsuits over children's social media addiction, and it's going to pay it over the next decade, and strictly limit how teenagers use Facebook and Instagram under an agreement with nearly… 3 times in the scene
- ▶ 42:48 Alex Kantrowitz Some of those are brands, but more so, like, the whole experience, I think, is just to get you in that Reels feed.
- ▶ 50:59 Alex Kantrowitz She started her own Instagram to document her ride to riches. 2 times in the scene
How AI Should Handle News, Politics, Medicine, and Mental Health — With Campbell Brown
- ▶ 14:16 Campbell Brown You know, on Instagram, Snap, on podcasts, it's people like you.
- ▶ 34:16 Alex Kantrowitz Similar to like Mark Zuckerberg is not very popular, but like people who use Instagram like it.
How The AI Bet Pays Off + AI Lab Strategy Game — With David Cahn
- ▶ 45:59 unnamed speaker Well, you have Instagram.
- ▶ 58:58 David Cahn And then we, like, have resulted in, like, you know, Instagram and TikTok and whatever.
Leopold Blows Up, OpenAI Drastically Cuts Prices, Microsoft’s Best Day
- ▶ 55:25 Alex Kantrowitz But if a company can figure out how to like build an AI companion, which I think is going to be even stickier than reels or tick tock, because come on, it's just like, you've, you've built a digital friend.
- ▶ 56:48 Reed Albergotti Facebook is an Instagram, like their, their core businesses and, and whatever WhatsApp, you know, fits into that.
OpenAI Finally Ships Its Superapp, Meta’s AI Price War, ChatGPT Cheating At Brown
- ▶ 27:42 Ranjan Roy That is a threat and like kneecapping the companies that are coming after you on that would be kind of like,
- ▶ 42:26 Ranjan Roy You could, he can forever argue you have four billion phones with like meta AI kind of jammed into Instagram and Facebook messenger and stuff. 6 times in the scene
Big Technology AI Summit (full): Greg Brockman, Mike Krieger, Aaron Levie & Friends of The Podcast
- ▶ 2:20:46 Alex Kantrowitz And so today we are lucky to hear from the person running that lab, Mike Krieger, who is the co-founder of Instagram and now the lead of, um, of Anthropic Labs at Anthropic. 2 times in the scene
- ▶ 2:31:41 Mike Krieger That's like the language I know all Instagram was all Python. 2 times in the scene
- ▶ 2:41:19 Alex Kantrowitz So I sold Instagram for a billion, right? 2 times in the scene
- ▶ 2:55:00 Mike Krieger And I think part of it is, you know, I don't know how far back that that chart goes, but when we were releasing Instagram, it still felt a little bit Wild West in terms of the apps, like people were excited about apps and like two kind of… 6 times in the scene
- ▶ 2:55:17 Mike Krieger I think that is much harder now when you think about how consolidated the top 10 is and how much time spent is spent on like the tech talks and reels of the world.
Anthropic's Labs Lead On Fable's Capabilities + Building AI-Native Products — With Mike Krieger
- ▶ 0:27 Alex Kantrowitz And so today we are lucky to hear from the person running that lab, Mike Krieger, who is the co-founder of Instagram and now the lead of, um, of Anthropic Labs at Anthropic.
- ▶ 2:04 Mike Krieger Bring back Fable, which like in Instagram, we got rid of Gotham.
- ▶ 11:22 Mike Krieger That's like the language I know all Instagram was all Python. 2 times in the scene
- ▶ 21:00 Alex Kantrowitz So sold Instagram for a billion, right? 2 times in the scene
- ▶ 35:28 Mike Krieger And I think part of it is, you know, I don't know how far back that that chart goes, but when we were releasing Instagram, it still felt a little bit Wild West in terms of the apps, like people were excited about apps and like two kind of… 3 times in the scene
- ▶ 35:45 Mike Krieger I think that is much harder now when you think about how consolidated the top 10 is and how much time spent is spent on like the tech talks and reels of the world.
- ▶ 37:32 Mike Krieger Like Instagram was if you ever watched my five year old play soccer now, by which I mean, like the ball is there and every single person runs the ball. 4 times in the scene
Meta' Secret Plan To Kill The Smartphone — With Alex Himel
- ▶ 16:52 Alex Himel We see a lot of content shared on Instagram that otherwise wouldn't have be captured, wouldn't not be captured.
- ▶ 56:32 Alex Himel Image quality is good enough to be sharing videos to Instagram or, you know, the app of your choosing that you're, that you feel good about and that people like to engage with.
Did Apple (Finally) Get AI Right At WWDC?, Anthropic’s Worry, Microsoft vs. OpenAI
- ▶ 47:05 Alex Kantrowitz This year's build had the vibe of a freshly single divorcee posting a thirst, a thirst trap on Instagram.
Predicting the SpaceX, OpenAI, and Anthropic IPOs — With Dick Costolo
- ▶ 42:40 Alex Kantrowitz Or is it like reels and an AI project? 4 times in the scene
Claude Code Head Boris Cherny: Insane Growth, Tokenmaxxing, AI Agents' Next Frontier
- ▶ 14:47 Boris Cherny So this is like Facebook, Instagram, you know, WhatsApp.
OpenAI’s User Growth Miss, Musk vs. Altman In Court, Prediction Market Ban
- ▶ 10:18 Ranjan Roy But every time you scroll your Instagram feed, the recommendation engine that's powering the ad that is being served to you, this was Meta's, like, greatest, I mean, they broke out of the Apple iOS 14.5 prison and kind of showed that they… 3 times in the scene
Apple After Tim Cook, OpenAI’s New Mojo, Meta’s Internal Tracking Escapade
- ▶ 45:09 Ranjan Roy That the, the agents just, like, they start, he starts to put him to work, and then they're just scrolling, and then they go to Instagram, and then they, like...
AI Backlash Intensifies, Nvidia GTC Preview, Meta’s Embarrassing Delay
- ▶ 12:36 Ranjan Roy Every time you scroll Instagram and Facebook, you are just seeped in AI in terms of the recommendations, in terms of like the ads that are targeting you. 3 times in the scene
AI’s Unpopularity + Competing With ChatGPT — With Olivia Moore
- ▶ 36:55 Olivia Moore Uh, right now, I think the products we've seen are, are pretty, like, straightforward as they should be at this stage in that, like, okay, you want to grow your business, let's spend on meta ads, but you can imagine a month from now, some…
- ▶ 48:43 Olivia Moore Um, but because the videos were exportable, what would happen is that the best Sora videos would get uploaded onto TikTok or Reels, and then they would compete against the best human-made videos, and so the overall feed experience was just…
AI Revenue Explodes, Dario’s Memo, McDonalds’ CEO’s Baby Burger Bite
- ▶ 51:59 Alex Kantrowitz So this is a video that he put, I think on Instagram, you see him say, I'm so excited to eat this big arch and he just kind of holds it and looks at it and then takes a tiny little nipple off of it.
Is Something Big Happening?, AI Safety Apocalypse, Anthropic Raises $30 Billion
- ▶ 13:15 Alex Kantrowitz I probably would have been working on spreadsheets in WhatsApp and on Instagram, communicating with a bunch of people that way, as opposed to centralizing it in workflow technology.
The Anthropic Rocketship, AI’s Spending Limits, SpaceX IPO
- ▶ 31:16 Stephen Morris And, and their counterparties love this, you know, whether it's on Instagram, WhatsApp threads, Facebook.
- ▶ 54:18 Stephen Morris We're all over Instagram, X, wherever.
Is AI Killing Software? — With Bret Taylor, OpenAI's board chair and CEO of Sierra
- ▶ 20:13 Bret Taylor Um, this is largely happening on, like, TikTok and Instagram, uh, and Facebook today.
OpenAI’s $50 Billion Fundraise, AI Advertising Game Theory, Apple’s AI Wearable Pin
- ▶ 32:15 Ranjan Roy And there was like, they, they could have been in a position where imagine Mark Zuckerberg acquires Instagram because, but they're not making any money and there's a massive investor backlash. 2 times in the scene
Qualcomm CEO Cristiano Amon: Future Of AI Devices, AI Fashion, Blending Reality and Computing
- ▶ 23:01 Cristiano Amon So, uh, uh, Orkut wasn't the social media that won, ended up being Facebook, and then, and then later Instagram.
2025 In Review, 2026 Predictions: Meta, NVIDIA, Tesla, OpenAI, Google, Microsoft
- ▶ 6:33 Reed Albergotti I don't think that the Facebook and Instagram AI products that they put out have been necessarily that popular. 2 times in the scene
- ▶ 10:31 Reed Albergotti Um, I think actually it looks like Facebook is, is, or Meta, and, and Facebook and Instagram are sort of,
CNBC's Jim Cramer: Big Tech Hot Takes, NVIDIA $10 Trillion?, Building Wealth In Any Market
- ▶ 36:29 Jim Cramer Zuckerberg, you know, Facebook did change things, and then Insta changed things, and go on and on about the things that change things, and if you see things that change where you adopted it, and the balance sheet works, I think you have a…
OpenAI’s 2026 Priority, Disney’s AI Play, Datacenter Buildout Trouble
- ▶ 45:16 Alex Kantrowitz Wing's team to concentrate on using Instagram and Facebook data to help train Meta's new foundational AI model to improve the company's social media feeds and advertising business. 2 times in the scene
Google Pushes OpenAI, Bezos Returns, AI’s No. 1 Hit
- ▶ 47:02 Ranjan Roy If, if it takes Jeff Bezos off Instagram and gets him back to work. 2 times in the scene
Can We Trust Silicon Valley With Superintelligence? — With Nick Clegg
- ▶ 20:49 Sir Nick Clegg Now, and you see it particularly on Instagram, the whole thing has shifted more and more and more to what's called in the jargon, unconnected content.
- ▶ 22:09 Alex Kantrowitz You have unconnected contact content and which they have with reels.
- ▶ 27:32 Alex Kantrowitz Kevin Weil had a product there, uh, former head product at Instagram. 2 times in the scene
AI Bubble Special Report: Debt, Depreciation, and Losses — With Gil Luria
OpenAI and Microsoft’s Grand Bargain, Sam Altman’s Next Three Years, A New Humanoid Robot
- ▶ 34:25 Ranjan Roy Then it looks today across and like any meta platform, Facebook, Instagram, or even a tick tock.
Erotic ChatGPT, Zuck’s Apple Assault, AI’s Sameness Problem
- ▶ 43:32 Alex Kantrowitz It may even be bolder than copying stories and reels.
- ▶ 43:32 Alex Kantrowitz It may even be bolder than copying stories and reels.
Where Are The AI Startups? — With Rick Heitzmann
- ▶ 54:49 Rick Heitzman And then, you know, First Mark, we have a full parade of podcasts you should follow at First Mark Kapp on Twitter and Instagram, but also my partner Matt has a very large podcast called Data Driven, which talks about what he calls the mad…
Anthropic Chief Product Officer: Why AI Model Development Is Accelerating
- ▶ 20:13 Mike Krieger Like, I think we had very or different, not entirely different, but kind of a different set of product principles, even at Instagram.
- ▶ 24:46 Mike Krieger I think we did this really well with Instagram, um, without having to like, you know, build a huge workforce from day one. 2 times in the scene
- ▶ 25:43 Alex Kantrowitz So folks, if you're just, uh, by the way, if you don't know about Mike's previous work, he's the co-founder of Instagram.
- ▶ 30:31 Alex Kantrowitz He is the head of product at Anthropic and the co-founder of Instagram. 3 times in the scene
- ▶ 33:33 Mike Krieger We don't really look at engagement, at least not in the typical, like at Instagram, we spend a lot of time looking at things like time spent.
- ▶ 35:51 Mike Krieger Like in the same way that with Instagram, you know, there were some ideas we had that didn't really belong in the app, like hyperlapse or even nobody remembers bolt, but bolt was our like very, very fast messenger. 2 times in the scene
- ▶ 36:12 Mike Krieger Um, you know, we did it with stories.
- ▶ 36:14 Mike Krieger I think they've since done it with reels, uh, but it's almost like one, you get one per generation.
- ▶ 36:29 Alex Kantrowitz So as, as the co-founder of Instagram, I'm sure you've watched with interest as AI-generated images and videos have filled social media feeds and even propelled like Sora, the Sora app, to the number one spot on the App Store. 4 times in the scene
- ▶ 41:42 Mike Krieger And so, um, this is very different than my time at Instagram where, you know, there were people that we talked to a bunch about how they're using Instagram, but we didn't have this like more permanent notion of like an advisory board that… 2 times in the scene
- ▶ 44:44 Mike Krieger I think that, that my favorite times at Instagram were also like when we had interesting competitors that we, I think it pushes you forward in terms of like, what, like, what is the product we want to build?
Sora 2 & AI’s Slop Era, Death Of The Creator Economy?, Apple’s SmartGlasses Roadmap
- ▶ 17:33 Alex Kantrowitz Right, and I think it's, we should note, head of product at Anthropic, Instagram founder, head of product at OpenAI, former head of product at Instagram, person who's running what all consumer applications at OpenAI is also someone who's… 2 times in the scene
- ▶ 26:51 Max Zeff TikTok and Instagram paying out these creators.
- ▶ 32:34 Max Zeff Basically have it, uh, affect the kind of ads that you see on Instagram and Facebook. 2 times in the scene
OpenAI’s & NVIDIA's $100 Billion Marriage, Meta’s Sloppy Vibes, TikTok Deal Arrives?
- ▶ 45:47 Alex Kantrowitz Think TikTok or Instagram reels, but every single video you come across is essentially AI Slop.
What’s Holding Back Enterprise AI — With Shiv Ramji
- ▶ 31:11 Shiv Ramji Like, I mean, people are generating images and videos and, and if you go to Instagram, you'll see all these funny, um, you know, Yetis and, and whatever.
Revealed: OpenAI Tells Us ChatGPT's Major Use Cases
- ▶ 40:24 Alex Kantrowitz Instagram will initially only support direct messages, but Meta plans to add Reels viewing later this year because that's apparently what you have to do on your glasses is sit back and watch a Reel.
- ▶ 40:24 Alex Kantrowitz Instagram will initially only support direct messages, but Meta plans to add Reels viewing later this year because that's apparently what you have to do on your glasses is sit back and watch a Reel. 3 times in the scene
- ▶ 51:44 Ranjan Roy It means that we all see clips on Instagram or TikTok and YouTube all day long.
Do We Care About The iPhone Air?, Nepal's Discord Revolution, San Francisco’s 996 Culture
- ▶ 5:24 Ranjan Roy I always get all these, like, TikTok and Instagram ads for these.
- ▶ 22:31 Ranjan Roy It was that there was already, it was around Nepo babies, and it was the idea that, like, those in power were, their children were posting photos of them in, like, expensive cars, so people started, you know, like, using the hashtags…
Brain Computer Interface Frontier: Depression, Coma, AI Merge
- ▶ 59:44 Michael Mager I feel like that button for rats is like Instagram, right?
Inside Google's Generative AI Reinvention — With Nick Fox and Liz Reid
Anthropic’s Potential, AI Video Gets Crazy, Market Bubble Approaching?
- ▶ 39:00 Ranjan Roy And now every single reel on your Instagram feed is that. 2 times in the scene
Are AI's Economics Unsustainable? — With Ed Zitron
Grok's AI Lovebot, Aqui-Hire-Sition Backlash, OpenAI's ChatGPT Agent Debuts
- ▶ 5:26 Alex Kantrowitz And, you know, all they have to do really is slow down the growth of ChatGPT, similar to the way that they did to TikTok with Reels, similar to the way that they did to Snapchat with Stories, and they've served their purpose.
$100 Million AI Engineers, Vending Machine Claude, Legend Of Soham
- ▶ 22:53 Alex Kantrowitz So, uh, with photo sharing, they bought Instagram, uh, with the rise of disappearing messages, they put made stories and they put their own disappearing messages. 2 times in the scene
Is AI Really Taking Our Jobs? — With Noah Smith
- ▶ 27:27 Alex Kantrowitz Is it, I mean, is it also the fact that, like, it's kind of this, like, FOMO culture where we are gonna, we're, you know, we see all, all the activities of the super rich all the time because it's on, you know, TikTok and Instagram, or is…
OpenAI and Microsoft Tension Boils, Amazon’s Job Automation, Zuck’s Spending Spree
- ▶ 38:45 Alex Kantrowitz I think we have like one to four years before super intelligence and don't want to spend those years building AI companions for Instagrams for Instagram. 2 times in the scene
She Wants AI To Help You Thrive, Not Just Keep You Company — Y-Lan Boureau
- ▶ 51:29 Y-Lan Boureau There's also, we, we, I started, I just started like two weeks ago our Facebook page on Thrive Battle, not Instagram because Meta suspended my Instagram page, so for now it's like, 3 times in the scene
Is ChatGPT The Last Website?, Grok’s System Prompt, Meta’s llama Fiasco
- ▶ 1:48 Alex Kantrowitz Um, you have Google first, then YouTube, Facebook, and Instagram, and then number five is ChatGPT. 2 times in the scene
Is Anthropic’s Claude AI Conscious, Shopping in ChatGPT, Systrom vs. Zuck
- ▶ 0:11 Alex Kantrowitz An Instagram founder puts Mark Zuckerberg on blast. 2 times in the scene
- ▶ 55:00 Alex Kantrowitz So Mehta, of course, is on trial in an antitrust case, and who shows up but Kevin Systrom, the co-founder of Instagram, who famously sold Instagram for a billion dollars to Facebook back in the day. 15 times in the scene
Is OpenAI's o3 Model AGI? Is AI The New Social Media? Zuck's Revealing Testimony
- ▶ 33:17 Alex Kantrowitz Only 17% of Facebook and seven percent of Instagram time are spent with friends posts. 3 times in the scene
- ▶ 43:54 Alex Kantrowitz We don't have to spend too much time on it, uh, because it does feel like both those entities are fighting the last war, that it's like we're gonna argue over a social network where people don't really share anymore, and is, is it under… 2 times in the scene
Why China's AI Strategy Just Might Work — With Grace Shao
- ▶ 11:13 Alex Kantrowitz And that's clearly what Zuckerberg has done with him copying stories with Snapchat and copying reels, uh, copying TikTok with reels.
- ▶ 11:52 Alex Kantrowitz We want everything to be compatible with our systems, and that will, in turn, lead to growth in our products, and we're going to put it everywhere, uh, including, you know, within Messenger, and within WhatsApp, and within Instagram, and…
OpenAI Raises $40 billion, Is AI a Letdown?, Musk Sells X to xAI
- ▶ 9:14 Ranjan Roy I saw posting those on Instagram, even not just on X, like it was real.
- ▶ 12:19 Alex Kantrowitz Like when Instagram hits five hundred million active users, that's incredible, and the best thing about that is you can serve that product without investing billions in GPUs.
- ▶ 29:45 Ranjan Roy Is it really, is scrolling through your Instagram feed really that different about letting a technical system know all of your innermost desires and then present you with 2 times in the scene
OpenAI’s Ghibli Moment, CoreWeave's IPO Letdown, End of Silicon Valley’s Monopoly?
- ▶ 48:31 Brian McCullough What we have attempted to do to TikTok, which is to say, we're going to ban Instagram, right?
The Formula for Capturing Your Attention, Price of Fame, & Algorithms as Editors — With Chris Hayes
- ▶ 1:32 Chris Hayes Like, there are people who do great stuff on TikTok, great stuff on Instagram Reels.
His AI Voice Clone Went To Therapy, Took Meetings & Attended Family Dinners - w/ Evan Ratliff
- ▶ 9:59 Alex Kantrowitz So we were talking on Friday about having the, um, the AIs, uh, roast your Instagram grid. 3 times in the scene
- ▶ 40:37 Evan Ratliff And these kind of personalized scams where you can clone someone's voice off of their Instagram or anywhere if they've appeared anywhere in video and their voice
Boom Times For ChatGPT, OpenAI’s Deep Research, AI Super Bowl
- ▶ 8:28 Ranjan Roy So they, they still have a strong team, and now the head of product, Kevin Weil from Instagram and Artifact briefly, like, they, they're playing the right game in terms of product, I think.
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