Formula One, every mention
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every year anyone Toni Cowan-Brown 169Benedict Evans 47Benedict Catton 15
Verbatim, from the transcripts: the passages where Formula One comes up
AI deployment
- ▶ 21:23 Toni Cowan-Brown F-One just signed up an insane ten-year, fifteen-year contract, broadcasting contract with Sky Sports.
Most people and companies aren't tool-builders
- ▶ 14:00 Toni Cowan-Brown It's interesting, I'm seeing that even as my, uh, used to, my stuff in Formula One used to be very factual, and now the reality is good facts, and the most adequate, or the most recent, sorry, facts are easier and easier to get, that…
The end of the network effect
- ▶ 19:25 Toni Cowan-Brown And it's, there's something also interesting because I've all, uh, weird tangentially little F-one parallel here. 3 times in the scene
AI and SaaS
- ▶ 27:55 Toni Cowan-Brown I see this in the creative space, especially in a space like Formula One, where the barrier now is so low, that already in a sport like Formula One, well, in sports in general, we have a lot of armchair experts, um, and you see this during… 7 times in the scene
A double episode: AI differentiation, and Apple does F1
- ▶ 1:17 Benedict Evans And secondly, we were going to talk about Apple and Formula One or possibly the other way around.
- ▶ 25:26 Benedict Evans Formula One. 16 times in the scene
- ▶ 30:37 Benedict Evans I mean, one of them is, um, as, as you're running Formula One, the question is, do you optimize building your brand amongst an American consumer, which is why you would be hesitating to put it inside Apple TV, where most people won't see… 6 times in the scene
- ▶ 36:43 Toni Cowan-Brown Could you argue that what they may be chasing or looking at, or maybe the value that they would get out of this is some kind of, um, they're chasing the, the fact that Formula One is very trendy right now, and so they're gaining some… 18 times in the scene
Looking for AI strategies
- ▶ 0:07 Benedict Evans Yes, the right time, the right time zones, no Formula One engines revving behind you.
- ▶ 11:30 Toni Cowan-Brown Formula One, and it was interesting digging in with them of just how much Gen AI and AI is actually used by the teams. 2 times in the scene
- ▶ 26:11 Toni Cowan-Brown Well, in Formula One, it's really hard to overtake. 4 times in the scene
From SAAS software to Formula 1
- ▶ 2:56 Toni Cowan-Brown Um, and I, that was 2019 and it was interesting because obviously pandemic times, um, and there was this like perfect storm that happened in that I used to live in Brussels, which is an hour away from Spa Francorchamps, which is one of the… 11 times in the scene
- ▶ 8:50 Toni Cowan-Brown So my policy background has been helpful in this space, but also my tech background, because F-one today is more tech than it ever has been. 10 times in the scene
- ▶ 15:32 Toni Cowan-Brown Because the reality, I think this is where my head has been at in the last year or so is the reality is very few people today are sitting down and watching a full match, a full football match, a full F one race, but 8 times in the scene
- ▶ 23:08 Benedict Catton Much more Sarek human than in Formula One. 15 times in the scene
- ▶ 35:38 Toni Cowan-Brown Like that is the sport of Formula One, which, which cracks me up.
- ▶ 35:46 Toni Cowan-Brown And I try and explain to people that if on one end of the spectrum, you have the commentators and the F-one journalists, and on the other end of the spectrum, you have the influencers who back in the day would be, you know, a Brad Pitt… 10 times in the scene
The AI summer
- ▶ 0:08 Benedict Evans You've been, you've been, you've been, you've been going off flying on private jets and yachts to Formula One races.
- ▶ 11:49 Benedict Evans It's tough balancing a laptop on your lap when you're sitting in the helicopter on the way to the Formula One event.
- ▶ 21:13 Toni Cowan-Brown They also are software providers for Formula One, SLGP, obviously big data, you know, everyone goes through what is their terabyte of data per weekend, and you can, 2 times in the scene
Breaking and remaking media
- ▶ 8:09 Toni Cowan-Brown I know very, a lot about Formula One, but the rest of it, I really don't know.
- ▶ 24:27 Toni Cowan-Brown It's what they're trying to do in, in Formula One as well.
LLMs, links, and the death of links
- ▶ 16:25 Toni Cowan-Brown And I've got all of these bookmarks and it says tech links, you know, F one links.
- ▶ 21:29 Benedict Evans Let's say drive is to say privacy, privacy, privacy, and that's a whole other layer, and of course there's a trade-off there, um, because, you know, Google, well, this is what Google is trying to build with a privacy sandbox, which is that… 3 times in the scene
The magic customer
- ▶ 5:20 Toni Cowan-Brown Creating yummers, and we've also got now Formula One athletes, I believe CAA represents Daniel Ricciardo starting his clothing brand.
- ▶ 40:13 Toni Cowan-Brown When you talk about blockchain and fan engagement, the one sport that I absolutely love is formula one. 5 times in the scene
- ▶ 51:18 Toni Cowan-Brown It's interesting you say that because talking with some of the, the, the Formula One drivers and their teams who have these, these merch lines, they say the repeatability of the customers that they have is absolutely insane.
Threads
- ▶ 17:04 Toni Cowan-Brown And Instagram became way more about sports and Formula One.
- ▶ 22:11 Benedict Evans And if you've got something useful to say, you can pipe up and if not, you can listen, you know, it's like, imagine you could be in the formula one paddock and listen to the five heads of five teams chatting for a month.
Apple Vision
- ▶ 0:09 Benedict Evans Which I've watched every year for like, 15 years, and you're a Formula One person, so you watch this as an alien.
The right questions to ask about TikTok
- ▶ 17:54 Toni Cowan-Brown I, the number of arguments I have gotten in with traditional journalists in their early fifties writing about Formula One and completely ignoring the whole topics that are happening on TikTok and having to say that actually this is… 2 times in the scene
- ▶ 35:17 Toni Cowan-Brown Because if you think I know something about Formula One, I know a thing or two about European politics.
Generative search
- ▶ 1:08 Toni Cowan-Brown Um, there's no formula one yet.
- ▶ 15:52 Toni Cowan-Brown Beast is very tied to this debate when I'm talking with people on Formula One teams or Formula One of like who they should invite to get more eyeballs into the sport.
ChatGPT and the Imagenet Moment
- ▶ 18:21 Toni Cowan-Brown So when I did explain to me the aerodynamics on a Formula One car, I, it was actually pretty accurate and pretty decent.
- ▶ 26:03 Toni Cowan-Brown It's so interesting, because I, this is where my head was at last night, because this is basically what I've spent the last two years doing on TikTok for new F-One fans, is they have questions, and I go and search the web, and I ask, I ask…
The FTX face-palm
- ▶ 20:09 Toni Cowan-Brown I think a good tell for this also, of just we're not there yet, is the amount of marketing that has been done around crypto, and the reason I say that is, I had this moment as I was looking into Formula One, crypto has spent billions this… 2 times in the scene
Lighting and tech diffusion
- ▶ 6:39 Toni Cowan-Brown And I see it, um, every weekend watching Formula One.
- ▶ 18:19 Toni Cowan-Brown It's the same in Formula One. 4 times in the scene
What's next for advertising?
- ▶ 15:00 Benedict Evans Formula One.
Netflix isn't a tech company
- ▶ 13:07 unnamed speaker Formula One. 2 times in the scene
- ▶ 15:54 Toni Cowan-Brown I remember the big drama when, um, Formula One actually went from the BBC to Sky, and Sky purchased F-One, and what's interesting is F-One has pushed their own app to be able to watch their own content, 4 times in the scene
The future of Twitter
- ▶ 27:58 Toni Cowan-Brown Kept coming up to me and going, if you ever want to be a commentator for formula one, I was like, that's not in my plans.
The Evolution of networks
- ▶ 32:52 Toni Cowan-Brown And so it's very interesting also, again, the algorithm being what it is.
Ukraine
- ▶ 22:54 Toni Cowan-Brown My TikTok is pure Formula One. 4 times in the scene
Asking the dumb questions
- ▶ 32:36 Toni Cowan-Brown It's the story that always fascinated me with people interested in F one of always trying to understand why Red Bull was in F one, because if you're Mercedes, it makes sense. 3 times in the scene
- ▶ 36:38 Toni Cowan-Brown And I think that's one of the reasons why I've actually enjoyed so much working with a lot of the Formula One teams in Formula One. 6 times in the scene
How to think about tech
- ▶ 4:23 Toni Cowan-Brown And actually, a lot of tech people are getting into Formula One these days as well, which is also 3 times in the scene
- ▶ 18:39 Toni Cowan-Brown now I'm seeing all of these tech people and tech writers wanting to write about Formula One because the numbers and the growth is absolutely fascinating and they're tying this to obviously the drive to survive. 4 times in the scene
- ▶ 27:10 Toni Cowan-Brown I, when I was in Austin two weeks ago, actually for the Formula One Grand Prix, another thing that I realized that was so interesting is everyone talks about the pit crew and the teams arriving, but the guys who lay the cable, like…
Regulation - Who will notice?
- ▶ 15:41 Toni Cowan-Brown And I, I always look at, um, the whole car analogy that you described is the same with Formula One. 2 times in the scene
Creativity and Optimism
- ▶ 25:40 Toni Cowan-Brown I was looking at formula one and seeing people trading still formula one cards.
Paying attention to Apple again
- ▶ 3:19 Toni Cowan-Brown And the only reason I say that is that Formula One, although it's a sport, is actually one of the biggest events organizing structures in the world where they, you know, it's a traveling circus, 23 different countries, 23 different events…
- ▶ 18:38 Benedict Evans This is cookie number seven, eight, four, one, two, five, seven, six, four, and they live in Berkeley, and they seem to look at websites in Berkeley, and they seem to look at websites about Formula One, and they probably have red hair.
Why do we care about games?
- ▶ 20:07 Toni Cowan-Brown If, if we can't get together and watch a football match or watch an F one race or whatever that is, what does that look like if we bring that world online?
The history of doom-scrolling
- ▶ 31:48 Toni Cowan-Brown It was only F-one stuff, and it was interesting that 3 times in the scene
F1 - the plane that never takes off
- ▶ 0:16 Benedict Evans Um, Tony is obsessed with Formula One. 5 times in the scene
- ▶ 2:25 Toni Cowan-Brown Why all the F-one teams based in England? 2 times in the scene
- ▶ 6:12 Toni Cowan-Brown Um, one of the few dates that I do know, but the, the first world F one world championship was obviously in 1950. 4 times in the scene
- ▶ 12:18 Benedict Evans So part of the interesting thing about the evolution of F-One is that there used to be 4 times in the scene
- ▶ 16:03 Toni Cowan-Brown And they do exactly the same now with, with drivers in F-one. 6 times in the scene
- ▶ 23:09 Benedict Evans Through to, which is sort of what F-One may have been in the fifties. 5 times in the scene
- ▶ 27:18 Toni Cowan-Brown So there's some really interesting spillovers in terms of the technology that's being built inside of, of F-I, um, whether that's engine efficiency, but also things like transporting premature, um, babies. 6 times in the scene
- ▶ 34:49 Toni Cowan-Brown There's so many parallels between aircrafts and F-one. 4 times in the scene
- ▶ 38:53 Toni Cowan-Brown And I can't remember which driver it was, but someone was asking them again, the seemingly basic question, but the answer is just shocking of what does it feel like when you crash in an F-one car? 7 times in the scene
Is Europe a market?
- ▶ 41:02 Toni Cowan-Brown Um, and the best example I have of this is, um, Grand Prix that happened this weekend. 2 times in the scene