Apple Vision Pro

part of Apple

18 statements across 4 episodes · 7 bullish · 4 bearish · 1 people on the record · first statement Jun 5, 2023 by Benedict Evans · said 58 times in 10 episodes since 2021 · across every show →

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brought up most by Benedict Evans (40), Toni Cowan-Brown (18)

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Everything said about Apple Vision Pro, oldest first

Jun 5, 2023 negative
Insight
Evans: Building Vision Pro apps without hardware access is exceptionally difficult
“It's going to be really tough to make something that's based around hand gestures and eye tracking if you don't have either of them and you've never really experienced either of them.”
Benedict Evans Jun 5, 2023 ▶ 22:29 Apple Vision
Jun 5, 2023 neutral
Insight
Evans: Apple launched Vision Pro with 20 use cases, mimicking Watch playbook
“They've kind of done what they did with the watch. And what they did with the iPad, which is make a list of 20 possible things that might work, try all of them, and then later on we'll double down on what works.”
Benedict Evans Jun 5, 2023 ▶ 2:47 Apple Vision
Jun 5, 2023 positive
Insight
Evans: Oculus replaces reality by default, while Vision Pro augments it
“So the default for Oculus and for every other VR device, and that's partly because of where they came from and what was possible 10 years ago, the default for them is you put on the headset and you're somewhere else. Whereas the default for this is you put it …”
Benedict Evans Jun 5, 2023 ▶ 6:15 Apple Vision
Jun 5, 2023 bearish
Opinion
Evans: Developers will have little reason to build for Meta Quest
“I feel very sorry for Meta because they spent, you know, however many tens of billions of dollars on their product that, you know, no one's really, only a couple of million people are really using and doesn't have traction. And after this, why on earth would y…”
Benedict Evans Jun 5, 2023 ▶ 10:02 Apple Vision
Jun 5, 2023 positive
Insight
Evans: Vision Pro mirrors iPhone as an unspecific piece of glass
“There's kind of comparison with the iPad, the iPhone here, which is that I used to say the iPhone is just a piece of glass and it can become anything. It's part of getting rid of the buttons is it became totally unspecific. It's just a piece of glass that coul…”
Benedict Evans Jun 5, 2023 ▶ 27:56 Apple Vision
Jun 5, 2023 positive
Insight
Evans: Vision Pro delivers five-year-future AR/VR capabilities at $3,500
“This is sort of the dream VR AR device from five years time. But today, which is, or rather next year, which is sort of why it's five, three and a half grand and not 500 bucks.”
Benedict Evans Jun 5, 2023 ▶ 1:08 Apple Vision
Jun 18, 2023 neutral
Opinion
Benedict Evans: Vision Pro's absolute upside is iPad scale, not smartphone scale
“The best this is going to be, I think, is this is a pass to be the new iPad. It's a pass to be Hundreds of millions. That's the upside case for this, because you can't wear it everywhere. It's not something that five billion people are going to carry with them…”
Benedict Evans Jun 18, 2023 ▶ 42:32 Vision Pro, two weeks on
Jun 18, 2023 neutral
Prediction Not checkable as stated
Benedict Evans: Cheaper Apple Vision models will drive volume sales by 2026
“And that will have sort of sales in volume in maybe twenty-twenty-five or twenty-twenty-six, and then there'll be the Vision Vision and the Vision SE and so on, and the price will slowly come down”
Benedict Evans Jun 18, 2023 ▶ 15:26 Vision Pro, two weeks on
Jun 18, 2023 neutral
Insight
Benedict Evans: If a $500 Vision Pro fails, the VR headset dies
“This is a sort of a destruction test on VR. If this doesn't make VR Work. Never mind the price. Then that's it. VR's done. ... Like if this doesn't, when this gets to 500 bugs, if it doesn't work, VR is done because this is the device. There is no, there's not…”
Benedict Evans Jun 18, 2023 ▶ 43:06 Vision Pro, two weeks on
Jun 18, 2023 bearish
Insight
Benedict Evans: Productivity's future is generative AI, not bigger VR spreadsheets
“I don't think the future of productivity is seeing more columns in Excel. I think it's having an AI that builds the model for you.”
Benedict Evans Jun 18, 2023 ▶ 20:00 Vision Pro, two weeks on
Jun 18, 2023 neutral
Insight
Benedict Evans: Vision Pro mirrors the 1984 Mac's uncertain utility and price
“In that sense, it's actually, you could kind of compare it to the Macintosh, which launches in 1984 and was over 7000 dollars in today's money. And most people still didn't know why they needed it. And I think Apple only sold like half a million in the first y…”
Benedict Evans Jun 18, 2023 ▶ 3:26 Vision Pro, two weeks on
Feb 8, 2024 bullish
Prediction Not checkable as stated
Devins: Spatial computing headsets will reach mass market in five years
“You're seeing something that if this happens, this is something that will be mass market in some form in five years.”
Benedict Evans Feb 8, 2024 ▶ 27:13 Apple's Vision Pro
Feb 8, 2024 negative
Opinion
Devins: Users Will Not Wear Vision Pro All Day Like Glasses
“You would not wear this all day, even if the battery lasted forever, you would not wear this all day without using it in the way that you would wear glasses all day, say, because the video pass-through isn't a hundred percent, and because it's heavy.”
Benedict Evans Feb 8, 2024 ▶ 5:07 Apple's Vision Pro
Feb 8, 2024 neutral
Insight
Devins: Vision Pro is a destruction test for spatial computing headsets
“One of the things that occurred to me is this is a sort of destruction test of the whole thesis, because if basketball doesn't work on this screen, even that, I mean, it's, yes, it's four grand. Yes. It's heavy. If you put the basketball on and after five minu…”
Benedict Evans Feb 8, 2024 ▶ 19:26 Apple's Vision Pro
Feb 8, 2024 positive
Opinion
Devins: Vision Pro is the best single-person TV money can buy
“This is like the best TV money can buy. It's a TV for only one person, but if you're by yourself, this is a, this is by far the best television set you will ever experience.”
Benedict Evans Feb 8, 2024 ▶ 16:17 Apple's Vision Pro
Feb 8, 2024 positive
Opinion
Devins: Vision Pro Ecosystem Integration Outclasses What Meta Can Offer
“There's some bugs here and there, but my god, this thing is polished and integrated into the ecosystem in so many ways that MetaSand doesn't have, can't because it doesn't have all of that.”
Benedict Evans Feb 8, 2024 ▶ 6:49 Apple's Vision Pro
Feb 8, 2024 neutral
Assertion Contradicted
Devins: Vision Pro Headset Alone Is Slightly Lighter Than Quest Pro
“IFixit worked out that actually if you adjust for that, that, that, that, that, that this device without the battery, there's just a bit that you, well, your head doesn't have a battery, it's actually, we're slightly lighter than the Quest Pro, which does incl…”
Benedict Evans Feb 8, 2024 ▶ 4:35 Apple's Vision Pro
Feb 16, 2024 positive
Opinion
Evans: Apple Vision Pro is the best single-person television money can buy
“The one thing that is absolutely unambiguously great for is TV. It is the best television money you can buy for one person.”
Benedict Evans Feb 16, 2024 ▶ 38:08 Breaking and remaking media
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