Apple Vision Pro, every mention
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tap a year for its mentions
every year anyone Benedict Evans 40Toni Cowan-Brown 18
Verbatim, from the transcripts: the passages where Apple Vision Pro comes up
A double episode: AI differentiation, and Apple does F1
- ▶ 34:34 Benedict Evans You can also see that this would also apply to glasses or indeed Vision Pro. 2 times in the scene
From SAAS software to Formula 1
- ▶ 16:12 Toni Cowan-Brown Like Vision Pro?
Looking for AI use-cases
- ▶ 31:41 Benedict Evans Which is funny ways also the phrase that we used about the Vision Pro.
Tiktok, Apple and Temu
- ▶ 6:11 Benedict Evans It's an argument, it's an argument from 15 years ago, which is kind of interesting because, um, meanwhile, any argument about the Vision Pro is basically an argument about what will happen in five years time.
Breaking and remaking media
- ▶ 36:27 Benedict Evans Thinking about wrapping up here, there's a thing that occurred to me playing with My Vision Pro, which is that when the iPad launched, all these, um, journalism companies, media companies, these publishers all had an iPad app. 5 times in the scene
Apple's Vision Pro
- ▶ 0:04 Toni Cowan-Brown We had a choice to talk about regulation or Vision Pro. 6 times in the scene
- ▶ 8:13 Toni Cowan-Brown and I, we've talked about this here a lot, that we've tuned out a lot of the VR and the metaverse, um, stuff for the reasons we've talked about previously, and it feels like the Vision Pro feels different, and you've said also that the…
- ▶ 16:00 Benedict Evans Um, I took some of my nephew and niece last weekend and then played them back on the iPad pro on the, on the vision pro.
- ▶ 24:36 Benedict Evans And so the ball case here is once it gets to a thousand dollars or whatever, you know, the vision, there'll be the vision SE and the vision and the vision pro. 2 times in the scene
- ▶ 27:39 Toni Cowan-Brown From having used it for, for a handful of days. 6 times in the scene
Vision Pro, two weeks on
- ▶ 0:04 Benedict Evans And we thought we would talk about the Apple Vision Pro VR AR headset thing again.
- ▶ 13:10 Toni Cowan-Brown I think he said vision pro basically picked up or focused on the last piece, um, of like pixel real estate that we hadn't touched, which was everything that's happening in the peripheral vision.
- ▶ 15:26 Benedict Evans It's a VR, it's an AR experience delivered with VR hardware that you only use at home, and that will have sort of sales in volume in maybe twenty-twenty-five or twenty-twenty-six, and then there'll be the Vision Vision and the Vision SE… 8 times in the scene
- ▶ 39:20 Benedict Evans That's where Apple, so 2013, you'll have a, you will have the Vision Pro for 30, for 500 dollars, and it will be better and lighter. 6 times in the scene
Apple Vision
- ▶ 0:32 Benedict Evans And then the last 14 minutes talking about the long awaited VR thing, Apple Vision Pro. 4 times in the scene
- ▶ 6:44 Toni Cowan-Brown I did appreciate, Benedict, when he was saying, like, the Mac introduced us to personal computer, the iPhone introduced us to mobile computing, and now we've got Vision Pro that's introducing us to spatial computing.
- ▶ 10:59 Benedict Evans Uh, yeah, it, it has a lot of the vibe of the pro headphones. 6 times in the scene
- ▶ 21:06 Toni Cowan-Brown Do you think, is it, you know, are we at a point where app developers and the partnerships are going to start being created because they want a part of, you know, being part of Vision Pro, like, you know, Disney is. 2 times in the scene
- ▶ 27:29 Benedict Evans Seeing a tweet from, from one of Greg's product marketer, Apple Vision Pro, the first product you look through, which is exactly my point about it's not VR in that sense.
What's next for advertising?
- ▶ 28:24 Benedict Evans Um, all of which takes us a long way from the cookie apocalypse and Apple glasses.
Paying attention to Apple again
- ▶ 40:56 Benedict Evans Or am I dragging it up onto the wall in my Apple glasses?